Running a small SEO agency can be a tough gig, especially with all the competition out there. You need tools that not only help you get results for your clients but also make your life easier. In 2025, the landscape is changing, and having the right SEO tools is more important than ever. From tracking keywords to analyzing competitors, these tools can help you streamline your processes and deliver better outcomes. Here’s a rundown of the best SEO tools for small agencies that you should consider adding to your toolkit.
Key Takeaways
- Semrush is great for comprehensive competitor analysis.
- Ahrefs offers solid backlink tracking and keyword research.
- Screaming Frog is a powerful desktop crawler for site audits.
- Moz Pro provides excellent keyword tracking features.
- Google Search Console is essential for monitoring website performance.
- Surfer integrates AI for content optimization and keyword research.
- ChatGPT can assist in content creation and strategy development.
- BrightLocal is perfect for managing local SEO campaigns.
1. Semrush
Semrush consistently appears on these lists, and for good reason. It’s a seriously powerful tool. You can manage almost any SEO task within it, making it a viable all-in-one solution. Semrush excels in competitor analysis.
Uncover Your Competitors’ SEO Efforts
Semrush’s Domain Overview tool is my go-to for competitor analysis. It helps me track how any website is performing in organic search over time.
Here’s a quick look at the pros and cons:
| Pros | Cons |
|---|---|
| Comprehensive competitor analysis for both SEO and PPC | The sheer range of features and insights can be a little overwhelming for beginners. |
| Advanced advertising tools with detailed Display Ads insights | |
| Specialized solutions for local businesses |
Semrush Alternative: Ahrefs
Ahrefs is another all-in-one SEO platform. It also provides tools for keyword research, competitor analysis, and technical audits. It has a clean, easy-to-use interface, and my main use case is the Content Explorer for finding content ideas. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for). It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns. Ahrefs is primarily SEO-focused.
Semrush is a comprehensive SEO tool that provides an overview and detailed analysis of various SEO aspects. It’s a great tool for those who need a lot of data and insights.
Here’s a quick comparison:
- Semrush: Best for analyzing competitors’ SEO and PPC strategies.
- Ahrefs: Great for finding content ideas and link analysis.
- SEOGets: Ideal for SEO managers who want an instant view of the performance of multiple sites.
2. Ahrefs
Ahrefs remains a top-tier SEO tool in 2025, especially for agencies needing robust backlink analysis and keyword research. It’s not the cheapest option, but its data quality is generally considered excellent.
- Pros:
- Extensive backlink database.
- Detailed keyword research capabilities.
- Competitor analysis features.
- Cons:
- Can be expensive for smaller agencies.
- The interface can be overwhelming for beginners.
- Focuses heavily on backlinks, which might overshadow other SEO aspects.
- Suggested Use Cases:
- In-depth backlink audits.
- Competitive analysis to identify link-building opportunities.
- Keyword research for content strategy.
Ahrefs is a powerful tool, but it requires a solid understanding of SEO principles to fully leverage its capabilities. It’s best suited for agencies with experienced SEO professionals who can interpret the data and translate it into actionable strategies.
Budget-wise, Ahrefs sits in the mid to high range. A small agency might find the entry-level plan sufficient, but larger agencies will likely need a more expensive plan to access all the features and data they require. Ahrefs is a great tool if you know what you’re looking for. However, it is not a tool that guides you in the right direction. You need to be an expert to get the full value. If you are, Ahrefs is one of the best SEO tools.
3. Screaming Frog
Screaming Frog is a desktop crawler that many SEO professionals love. I’ve used it for years, and it’s a super reliable tool for simulating how search engine bots crawl your site. It helps you find issues like broken links, duplicate content, metadata problems, redirects, and internal linking issues. It’s especially useful for customizing crawls and integrating with APIs.
One of the best things about Screaming Frog is its flexibility. You don’t always have to crawl an entire site. You can choose how deep you want to go and which parts of a site to analyze. I usually do a full site crawl for broad technical SEO audits or focus on specific URLs for things like product pages or blog sections. This way, you can focus on what’s important without wasting time on unnecessary pages.
Connecting APIs is one of the first things I do when setting up a crawl. I always integrate Google Analytics (GA4) and Google Search Console (GSC) to add real user data to my crawl results. This lets me see technical SEO data and how users interact with my pages, all in one place. For example, if GSC data shows low click-through rates (CTRs) for key pages, I can check the title tags and meta descriptions in Screaming Frog to see if I can improve them. This is much faster than switching between different tools.
Screaming Frog is best for SEO pros who need to crawl entire sites or specific URLs in bulk.
Here’s a quick look at the pros and cons:
| Pros | Cons |
|---|---|
| API integrations like GA4, GSC, and OpenAI for deeper insights | No cloud-based option; you need to download the software |
| Fairly affordable for the depth of data you get | Can be a bit nerdy; some “false positives” due to internet complexity |
As an alternative, Sitebulb is another desktop SEO crawler with better data visualization, offering interactive reports, charts, and heatmaps to help analyze technical SEO data.
4. Moz Pro
Moz Pro has been around for a while, and they’ve built a solid reputation in the SEO world. It’s an all-in-one tool that covers a lot of ground, from backlink analysis to keyword research and on-page optimization. While some find the interface less intuitive compared to other tools, the data is generally reliable.
One of the things that sets Moz apart is their commitment to transparency and ethical practices, which is a breath of fresh air in this industry. They’re particularly strong when it comes to link data, often rivaling Ahrefs. In fact, some SEO tools even use Moz’s data.
Moz Pro is a solid choice if you need a comprehensive SEO tool with reliable data, especially for link analysis. Their commitment to ethical practices is also a big plus.
Pros:
- Comprehensive suite of tools.
- Strong link data.
- Reputable and transparent company.
- Good keyword data, especially for English keywords.
Cons:
- Interface can be less intuitive.
- Data for non-English keywords may not be as strong.
- Can be expensive for smaller agencies.
Suggested Use Cases:
- In-depth link analysis and competitor research.
- Keyword research for English-speaking markets.
- On-page optimization and site audits.
Budget Tiers:
- Standard: $99/month
- Premium: Higher tiers available for larger agencies with more extensive needs.
Stack Combinations:
- Moz Pro + Google Search Console: For a complete view of your site’s performance and technical SEO.
- Moz Pro + Surfer SEO: Combines technical SEO with content optimization.
In 2025, Moz released a new v3 API, which has improved their English keyword data. If your primary focus is the English market, Moz offers solid data. Web Pivots uses a blended approach to SEO analytics, and Moz Pro can be a valuable part of that mix.
5. Google Search Console
Google Search Console is a free tool from Google that every website owner should use. Seriously, if you’re not using it, you’re missing out. It gives you direct insights into how Google sees your site.
Think of it as your direct line to Google. It helps you understand how Google crawls, indexes, and ranks your website. It’s not just for SEO experts; even if you’re just starting, GSC can provide valuable information.
Here’s what you can do with Google Search Console:
- Track your website’s performance in Google Search.
- Submit sitemaps for faster indexing.
- Identify and fix technical SEO issues.
- See the keywords your site ranks for.
- Monitor your site’s mobile usability.
Google Search Console is like having a doctor check up on your website. It tells you what’s healthy and what needs attention. Ignoring it is like ignoring a persistent cough – it might be nothing, but it could be something serious.
Pros:
- It’s free!
- Direct data from Google.
- Helps identify technical issues.
- Provides keyword and ranking data.
Cons:
- Only shows data for your own website. You can’t use it for competitor analysis.
- The interface can be a bit overwhelming for beginners.
- Data can be delayed.
Suggested Use Cases:
- Monitor website performance after making changes.
- Troubleshoot indexing issues.
- Identify keyword opportunities.
- Track mobile usability.
Budget Tier: Free
Stack Combinations: Google Search Console works well with other tools like Semrush or Ahrefs. Use GSC for the big picture and the other tools for more in-depth analysis.
6. Surfer
Surfer is mainly an SEO audit tool, but it can also help with other tasks. It combines five different tools in just one: audit, keyword research, SERP analyzer, content editor, and domain planner. I’ve only played a little with Surfer SEO, but I can say it is intuitive, and many hype it on the web. It compares your content to those that rank highest on Google and shows you where your content lags versus theirs. It’s a simple idea but not easy in practice, so the Polish guys behind the tool have executed it well.
Even though Surfer has a lot of unique features that are optimized with AI, this tool is fairly expensive, and not all SEO agencies can afford it. If you work with content on a daily basis, this tool is definitely worth checking out. As I wrote this review 2 years ago, the tool cost $29 / month. Now the starting price tripled to $99 / month. It’s still a fair price if you are hardcore around your SEO content strategy. Solid new features were added during 2024. For example, their AI writer. But for small business owners with a simple need, I no longer recommend Surfer.
7. ChatGPT
ChatGPT has become a pretty big deal, and for good reason. It’s not just for writing blog posts; it can actually help with SEO in some interesting ways. Think of it as a brainstorming partner that’s available 24/7.
One of the coolest things about ChatGPT is how it can help you work through complex SEO problems. You can literally talk to it about the issues you’re facing, and it’ll help you organize your thoughts and come up with solutions. I’ve used it to figure out page structures and refine content strategies. It’s like having a virtual whiteboard where you can bounce ideas around.
- Pros:
- Great for brainstorming and refining ideas.
- Can help troubleshoot tough SEO problems.
- Captures free-flowing conversations well.
- Cons:
- Responses can be generic if your prompts aren’t specific enough.
ChatGPT is a solid tool for SEO brainstorming, but it’s important to remember that it’s not a replacement for human expertise. It’s best used as a way to generate ideas and get a fresh perspective on your SEO challenges.
There are also alternatives like Claude, which is known for retaining a lot of context in long conversations. However, Claude can have limits on conversation length, so keep that in mind.
8. SEOGets
SEOGets is a tool that pulls insights directly from Google Search Console, but with a twist. It lets you manage data from multiple sites in one single dashboard. This can be a real time-saver if you’re juggling several client accounts. Instead of logging in and out of each individual Search Console, you get a bird’s-eye view of everything.
Think of it as a central hub for all your GSC data. It’s especially handy for small agencies that need to keep a close eye on multiple websites without getting bogged down in the nitty-gritty of individual account management.
It’s not a replacement for a full-fledged SEO suite, but it’s a great addition to your toolkit if you rely heavily on Search Console data. It simplifies the process of monitoring performance across multiple sites, freeing up time for other tasks.
Here’s a quick rundown:
- Centralized dashboard for multiple sites.
- Saves time by eliminating the need to log in and out of individual Search Console accounts.
- Provides a quick overview of key metrics across all your sites.
9. Clearscope
Clearscope is an SEO audit tool with a focus on content optimization. It provides reports that help you understand how to optimize your content. From keyword reports to performance analysis, Clearscope offers a range of features.
One standout feature is its ability to identify trending keywords. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. The “Trending” tag highlights keywords with significant recent increases in search volume, helping you spot rising trends early.
Another useful feature is the content optimization interface. It provides a list of popular questions related to your target keyword, helping you meet search intent and answer what readers actually want to know. Answering these questions can improve your content’s value and ranking potential.
Clearscope also helps you revive underperforming content by identifying pages that are losing traffic. This allows you to update outdated information, include missing keywords, or improve depth to boost traffic.
Clearscope is a solid tool for agencies looking to improve their content strategy. It helps identify opportunities and optimize existing content for better performance.
Here’s a quick look at the pros and cons:
- Pros:
- Tracks content performance and identifies decaying pages.
- Integrates with Google Docs and WordPress.
- Helps discover frequently searched keywords.
- Cons:
- Following all content suggestions can lead to overoptimization.
- Can be expensive for some agencies.
- Limits can be low if you run multiple sites.
Clearscope is a valuable tool for agencies focused on content-driven SEO. It helps you create better content and improve your website’s performance. It’s a good option to consider if you’re looking for an SEO content tool.
10. Ubersuggest
Ubersuggest is a tool that’s been around for a while, and it’s often recommended for those just starting out in SEO. It’s got a range of features, from keyword research to competitor analysis, all wrapped up in a pretty user-friendly interface. It’s not the most powerful tool out there, but it can be a good starting point, especially if you’re on a tight budget.
Pros and Cons
Ubersuggest has its ups and downs, like any tool. On the plus side, it’s relatively easy to use, and the price point is attractive, especially for small agencies. It offers a decent overview of keyword data and competitor insights without overwhelming you with information. However, the data isn’t always as accurate or as in-depth as some of the more premium tools, so you might need to supplement it with other sources.
- User-friendly interface
- Affordable pricing
- Good for basic keyword research
Ubersuggest is a solid choice for agencies that need a budget-friendly option to get started with SEO. It’s not going to replace the more advanced tools, but it can provide a good foundation for your SEO efforts.
Suggested Use Cases
Ubersuggest is best used for initial keyword research and competitor analysis. It can help you identify potential keywords to target and get a general sense of what your competitors are doing. It’s also useful for tracking your keyword rankings over time. However, for more in-depth analysis and reporting, you might want to consider other tools.
Budget Tiers and Stack Combinations
Ubersuggest fits well into the lower budget tiers. You could combine it with free tools like Google Search Console and Google Analytics to get a more complete picture of your SEO performance. As your agency grows and your budget increases, you might consider adding more advanced tools like Ahrefs or Semrush to your stack.
11. SpyFu
SpyFu is another tool that’s been around for a while, and it’s got a solid reputation, especially when it comes to competitive analysis. It’s not as flashy as some of the newer tools, but it gets the job done. Basically, if you want to see what your competitors are up to, SpyFu can give you a pretty good look.
It’s good for figuring out what keywords your competitors are buying, what their organic rankings are, and even what ads they’re running. It’s like peeking over their shoulder without them knowing. For a small agency, this can be super useful for finding quick wins and understanding the landscape.
SpyFu is a good option if you’re on a budget and need to focus on competitor research. It might not have all the bells and whistles of Ahrefs or Semrush, but it’s a reliable tool for getting the essential information you need.
Here’s a quick rundown:
- Pros: Good for competitor keyword research, affordable pricing.
- Cons: Interface can feel a bit dated, not as comprehensive as some other tools.
- Use Case: Identifying competitor strategies, finding profitable keywords.
12. Rank Math
Rank Math is a popular WordPress plugin designed to make SEO easier. It’s an alternative to Yoast SEO, and many people have switched over in recent years. I switched Morningsore from Yoast to Rank Math back in 2023 because of the hype. The migration wasn’t completely smooth, and honestly, the hype didn’t fully live up to expectations. The free version doesn’t offer a ton, so we upgraded to the paid version. It’s pretty cheap, though, and Rank Math Pro has some nice time-saving features, like automatically adding alt tags to images. It also helps you find videos on a page automatically.
Rank Math offers a lot of features in its free version that other plugins charge for, such as redirects, 404 management, and structured data. It also has an SEO analyzer that gives you tips for improving your content. However, it doesn’t analyze your content’s readability in as much detail as some other tools, focusing mainly on paragraph length and the inclusion of images or videos. Since both Rank Math and Yoast have free versions, it’s worth trying both to see which one you like best. It’s a solid choice for WordPress users looking to improve their SEO without breaking the bank.
Here’s a quick rundown:
- What it does: Optimizes your WordPress site for search engines.
- Pros: Easy to use, lots of features in the free version, helps with technical SEO.
- Cons: The free version is limited, the hype might be a bit much.
Rank Math is a solid option if you’re using WordPress and want a plugin that handles a lot of the technical SEO stuff for you. It’s not perfect, but it’s a good all-in-one solution.
For small agencies, Rank Math can be a good starting point, especially if you’re on a tight budget. It helps with the basics and can save you time with some of its automated features. Just don’t expect it to be a magic bullet for all your SEO needs.
13. BrightLocal
BrightLocal is a tool specifically designed for local SEO. If your agency focuses on helping businesses rank in their local areas, this could be a great addition to your toolkit. It helps you track local keyword rankings, manage citations, and monitor online reviews.
BrightLocal is particularly useful for agencies that need to manage multiple local SEO campaigns. It provides a centralized dashboard where you can monitor the performance of all your clients’ local listings. This can save you a lot of time and effort compared to manually checking each listing.
Here’s a quick rundown:
- What it does: Tracks local rankings, manages citations, monitors reviews.
- Pros: Great for local SEO, centralized dashboard, citation management.
- Cons: Can be expensive if you only have a few clients, reporting features could be more robust.
- Suggested Use Cases: Agencies specializing in local SEO, businesses with multiple locations.
BrightLocal is a solid choice if local SEO is your main focus. It offers a range of features that can help you improve your clients’ visibility in local search results. However, it’s important to consider the cost and whether you need all the features it offers.
For agencies looking to optimize their Google My Business listings, BrightLocal offers tools to help ensure accuracy and consistency across all platforms.
14. Majestic
Majestic is all about backlinks. It’s a tool that helps you understand the backlink profile of websites. Think of it as a detective for the internet, tracing links back to their source.
Majestic is really good at what it does, but it’s not an all-in-one SEO suite like some of the others we’ve talked about. It focuses on backlinks, and that’s where it shines. If you need to know who’s linking to your site (or your competitor’s), Majestic is a solid choice.
Majestic is a specialized tool. If backlinks are your main focus, it’s worth considering. If you need a broader SEO toolkit, you might want to look at something like Semrush or Ahrefs.
Here’s a quick rundown:
- Pros: Excellent backlink data, historical index, Trust Flow and Citation Flow metrics.
- Cons: Limited in scope compared to all-in-one tools, can be pricey for small agencies.
- Use Case: Analyzing backlink profiles, identifying link-building opportunities, monitoring competitor backlinks.
15. Serpstat
Serpstat is an all-in-one SEO platform that’s often seen as a more budget-friendly alternative to some of the bigger names. It packs a punch with features for keyword research, rank tracking, backlink analysis, and site auditing. It’s got a lot to offer, especially if you’re trying to keep costs down.
One of the things that stands out about Serpstat is its batch analysis capability. This means you can analyze multiple domains or keywords at once, which is a huge time-saver if you’re juggling multiple client projects.
Pros & Cons
| Pros | Cons |
|---|---|
| Comprehensive competitor analysis for both SEO and PPC | The sheer range of features can be overwhelming for beginners. |
| Advanced advertising tools with detailed Display Ads insights | Limited data compared to premium tools. |
| Specialized solutions for local businesses | It can take a while to process and analyze rankings for new websites. |
Suggested Use Cases
- Small agencies on a budget: Serpstat provides a wide range of features at a lower price point than some of its competitors, making it a good choice for agencies that are just starting out or that have limited budgets.
- Agencies managing multiple clients: The batch analysis feature is a huge time-saver for agencies that are managing multiple client projects.
- Agencies that need to track local rankings: Serpstat has specialized solutions for local businesses, making it a good choice for agencies that focus on local SEO.
Budget Tiers
Serpstat offers several pricing plans, ranging from entry-level options suitable for freelancers to more comprehensive plans for larger agencies. It’s worth checking their website for the most up-to-date pricing information, but generally, you can expect to find plans in the following ranges:
- Lite: Around $69/month
- Standard: Around $149/month
- Advanced: Around $299/month
- Enterprise: Custom pricing
Stack Combinations
Serpstat can be a great addition to your SEO toolkit, especially when combined with other tools. Here are a few stack combinations to consider:
- Serpstat + Google Search Console: Use Serpstat for in-depth keyword research and competitor analysis, and Google Search Console for monitoring your website’s performance in search results.
- Serpstat + Screaming Frog: Combine Serpstat’s site audit features with Screaming Frog’s crawling capabilities for a comprehensive technical SEO audit.
- Serpstat + ChatGPT: Use Serpstat to identify content gaps and keyword opportunities, and then use ChatGPT to generate high-quality content that targets those keywords.
Serpstat is a solid choice for small agencies looking for an affordable all-in-one SEO tool. While it may not have all the bells and whistles of some of the more expensive options, it provides a good balance of features and value for the price.
16. KeywordTool.io
KeywordTool.io is a solid option when you need to brainstorm keyword ideas. It’s especially good for finding long-tail keywords that you might miss with other tools. It pulls suggestions from Google, YouTube, Bing, Amazon, and more, which is pretty handy.
Here’s a quick rundown:
- Pros:
- Free version offers a decent amount of keyword suggestions.
- Supports multiple search engines and platforms.
- Easy to use interface.
- Cons:
- The free version limits the data you can see (search volume, competition, etc.).
- Paid plans can get pricey if you need advanced features.
- Data accuracy can sometimes be questionable compared to other premium tools.
KeywordTool.io is best used in the early stages of keyword research to generate a broad list of potential keywords. It’s a good starting point before you dig deeper with more robust tools.
For small agencies, it can be a budget-friendly way to kick off keyword research, especially if you’re just starting out. If you need more in-depth analysis, you might want to consider pairing it with a tool like Semrush or Ahrefs.
17. AnswerThePublic
AnswerThePublic is a tool that helps you find keyword ideas by visualizing search queries. It’s great for brainstorming content topics and understanding what questions people are asking around a specific subject. Think of it as a way to tap into the collective mind of the internet and see what’s on people’s minds.
It’s a free tool to find more “question keywords”.
Here’s a quick rundown:
- What it does: Generates questions, prepositions, comparisons, and related keywords based on a single keyword.
- Pros: Free, visually appealing, and provides a wide range of content ideas.
- Cons: Doesn’t provide search volume data directly (you’ll need to use another tool for that).
Using AnswerThePublic can really help you get inside the heads of your target audience. It’s like having a focus group at your fingertips, revealing the questions and concerns that drive their searches. This insight is invaluable for creating content that truly resonates.
For example, if you type in “real estate agent” into the tool, it will give you a bunch of suggestions for questions related to the keyword. You can then put them into another tool, such as Morningscore, and then the search volume showed there. Web Pivots uses a blended approach to SEO services, combining keyword research with content strategy to maximize online visibility.
It’s a solid addition to your SEO toolkit, especially when you’re in the early stages of content planning and need some inspiration.
18. BuzzSumo
BuzzSumo is a tool that helps you discover what content is trending and performing well. It’s useful for understanding what topics resonate with audiences, which can inform your content strategy. For small agencies, it’s a great way to stay on top of industry trends and create content that people actually want to read and share. It can be one of the best analytics tools for agencies.
- What it does: BuzzSumo analyzes social media and web content to identify popular topics, keywords, and influencers.
- Pros: Helps identify trending topics, analyze competitor content, and find influencers.
- Cons: Can be expensive for smaller agencies, and the data might be overwhelming at first.
- Suggested Use Cases: Content ideation, competitor analysis, influencer outreach.
BuzzSumo is particularly useful for agencies that need to quickly understand a new market or industry. By analyzing the most shared content, you can get a sense of what topics are important to your target audience and tailor your content accordingly. It’s a great way to ensure your content is relevant and engaging.
Budget Tier:
- Basic: Limited searches and reports, suitable for very small agencies.
- Standard: More searches and features, good for growing agencies.
- Plus: Full access to all features, ideal for larger agencies with extensive content needs.
Stack Combinations:
- BuzzSumo + Ahrefs: Use Ahrefs for keyword research and BuzzSumo for content trend analysis.
- BuzzSumo + Semrush: Combine Semrush’s SEO capabilities with BuzzSumo’s content insights for a comprehensive strategy.
- BuzzSumo + free Chrome extensions for digital agencies: Use free extensions to enhance your content creation and distribution efforts based on BuzzSumo’s insights.
19. ContentKing
ContentKing is a real-time SEO audit and monitoring tool. It continuously crawls your website, providing insights into issues and changes as they happen. It’s designed to help you maintain a healthy website and quickly identify problems that could impact your search rankings.
Pros:
- Real-time monitoring: ContentKing alerts you to issues as they arise, allowing for quick fixes.
- Comprehensive auditing: It covers a wide range of SEO factors, including technical aspects and content quality.
- User-friendly interface: The platform is easy to navigate and understand, even for those with limited technical expertise.
Cons:
- Price: It can be more expensive than some other SEO tools, especially for smaller agencies with limited budgets.
- Focus: Primarily focuses on auditing and monitoring, lacking features for keyword research or link building for SEO.
- Limited reporting: The reporting features could be more robust, offering deeper insights and customization options.
Suggested Use Cases:
- Large websites: Ideal for sites with many pages that require constant monitoring.
- E-commerce sites: Helps ensure product pages are optimized and free of errors.
- Agencies managing multiple clients: Provides a centralized platform for monitoring the SEO health of all client websites.
ContentKing is best used as a proactive tool to prevent SEO issues before they impact your rankings. Its real-time monitoring capabilities make it a valuable asset for maintaining a healthy website.
20. DeepCrawl
DeepCrawl is a website crawler that focuses on identifying and fixing technical SEO issues. It’s designed for larger websites and agencies that need to monitor website health at scale. Think of it as a super-powered Screaming Frog in the cloud.
Pros & Cons
Here’s a quick rundown of the good and bad:
- Pros:
- Cloud-based, so no need to tie up your desktop. Crawls can run 24/7.
- Excellent for large, complex websites.
- Detailed reporting and data visualization.
- Cons:
- Can be expensive, especially for smaller agencies.
- The interface can be overwhelming for new users.
- Less flexible than desktop crawlers for ad-hoc tasks.
Suggested Use Cases
- Ongoing technical SEO monitoring: Set up regular crawls to identify new issues as they arise.
- Website migrations: Ensure a smooth transition by identifying and fixing redirect issues.
- Large-scale content audits: Analyze content performance and identify areas for improvement.
Budget Tiers
DeepCrawl’s pricing is based on the number of URLs you need to crawl. Here’s a rough estimate:
- Small Agency (up to 500,000 URLs/month): $150 – $500/month
- Medium Agency (up to 2,000,000 URLs/month): $500 – $1500/month
- Large Agency (unlimited URLs): Custom pricing
Stack Combinations
DeepCrawl works well with other SEO tools. Here are a few ideas:
- DeepCrawl + Ahrefs: Use Ahrefs for backlink analysis and keyword research, and DeepCrawl for technical SEO.
- DeepCrawl + Google Search Console: Supplement DeepCrawl’s data with GSC’s keyword and performance insights.
- DeepCrawl + Surfer SEO: Optimize content based on DeepCrawl’s crawl data and Surfer SEO’s keyword recommendations.
DeepCrawl is a solid choice if you need a robust, cloud-based crawler for large websites. However, smaller agencies might find it too expensive or complex. Consider your specific needs and budget before making a decision.
21. WebCEO
WebCEO is a platform that aims to provide a comprehensive suite of SEO tools, covering everything from keyword research to rank tracking and competitor analysis. It’s designed to be an all-in-one solution, which can be appealing for small agencies looking to streamline their toolkit.
What it does: WebCEO offers a range of features, including:
- Keyword research and suggestion
- Rank tracking across multiple search engines
- Competitor analysis
- Website audit and technical SEO checks
- Backlink analysis and monitoring
Pros:
- All-in-one platform: Consolidates many SEO tasks into a single tool.
- White-label reporting: Allows agencies to brand reports for clients.
- Affordable pricing: Generally more budget-friendly than some of the top-tier tools.
Cons:
- Interface: Some users find the interface a bit dated compared to newer tools.
- Data accuracy: Data might not always be as accurate or up-to-date as Ahrefs or Semrush.
- Feature depth: While it covers a lot, some features may not be as in-depth as dedicated tools.
Suggested Use Cases:
- Small agencies on a budget: A good option for agencies that need a broad set of features without a hefty price tag.
- Agencies needing white-label reports: The white-labeling feature is a big plus for client reporting.
- Agencies managing multiple small clients: The all-in-one nature can simplify workflow.
Budget Tiers:
WebCEO offers various pricing plans, typically ranging from:
- Starter: $50-$100/month (suitable for very small agencies or freelancers)
- Professional: $100-$200/month (for small to medium-sized agencies)
- Unlimited: $200+/month (for agencies with a large number of clients)
Stack Combinations:
WebCEO can be a good foundation, but consider supplementing it with other tools for specific needs:
- WebCEO + Google Search Console: Use WebCEO for overall tracking and reporting, and Google Search Console for in-depth technical analysis and search query data.
- WebCEO + Ahrefs (Lite Plan): Combine WebCEO’s broad features with Ahrefs’ superior backlink analysis.
WebCEO is a solid choice for agencies that need a comprehensive SEO platform without breaking the bank. While it might not have the depth of some specialized tools, its all-in-one nature and white-label reporting make it a practical option for managing multiple clients.
22. SEO PowerSuite
SEO PowerSuite is a desktop suite of tools that covers pretty much every aspect of SEO, from keyword research to rank tracking and backlink analysis. It’s a solid choice for agencies that prefer a one-time purchase over recurring subscriptions. It’s one of the top SEO software for agencies out there.
SEO PowerSuite offers a range of functionalities:
- Rank Tracker: Monitors keyword rankings across various search engines.
- Website Auditor: Analyzes website structure and identifies technical SEO issues.
- SEO SpyGlass: Conducts backlink analysis to uncover link-building opportunities.
- LinkAssistant: Manages and automates link-building campaigns.
SEO PowerSuite is a good option if you want to own your software outright, but keep in mind that you’ll need to pay for updates to keep the data fresh.
SEO PowerSuite can be a cost-effective solution for small agencies looking for affordable SEO tools for small businesses. It provides a comprehensive set of features without the ongoing expense of subscription-based tools. For agencies that need to manage multiple client websites, SEO PowerSuite offers a scalable solution. It allows you to track rankings, analyze backlinks, and audit websites for multiple clients from a single platform. It’s a good option for agencies that want to keep their data private and secure. Since the software is installed on your desktop, you have full control over your data and don’t have to worry about sharing it with third-party providers. It’s a good option for agencies that want to customize their SEO workflows. The software allows you to create custom reports, set up automated tasks, and integrate with other tools.
SEO PowerSuite is a solid choice for agencies that want a comprehensive set of features, a one-time purchase option, and full control over their data. It’s a good option for agencies that need to manage multiple client websites, keep their data private and secure, and customize their SEO workflows. It’s one of the essential SEO resources for startups.
23. Raven Tools
Raven Tools used to be a popular choice, but it’s not talked about as much these days. It aimed to be an all-in-one platform, covering everything from keyword research to social media management. Let’s take a closer look.
What It Does
Raven Tools offered a suite of features, including:
- Rank Tracking: Monitor keyword positions in search results.
- Site Audits: Identify technical SEO issues.
- Backlink Analysis: Analyze your backlink profile and those of your competitors.
- Social Media Management: Manage and schedule social media posts.
- Reporting: Create custom reports to share with clients.
Pros
- Comprehensive Feature Set: It tried to do a lot, which could be appealing for agencies wanting a single tool.
- Customizable Reporting: Allowed agencies to create branded reports.
Cons
- Jack of All Trades, Master of None: Because it tried to do so much, none of the features were particularly outstanding compared to dedicated tools like Ahrefs or Semrush.
- Outdated Interface: The user interface felt dated compared to newer tools.
- Reliability Issues: Some users reported issues with data accuracy and tool reliability.
Suggested Use Cases
Raven Tools might be suitable for:
- Agencies with very basic SEO needs.
- Agencies looking for a single platform to manage multiple aspects of their online marketing.
Budget Tiers
Raven Tools used to offer various pricing tiers, but it’s less relevant now since the tool isn’t actively maintained. If you’re considering it, check for current pricing, but be aware that there might be better options available.
Stack Combinations
If you’re using Raven Tools, consider supplementing it with:
- Ahrefs or Semrush: For more in-depth keyword research and backlink analysis.
- Google Analytics and Google Search Console: For more accurate website traffic data.
Raven Tools aimed to be a one-stop shop, but its broad focus meant it didn’t excel in any particular area. Agencies today are generally better off using specialized tools that offer more robust features and reliable data.
24. Sitebulb
Sitebulb is another desktop SEO crawler, but they do offer a cloud option. It’s similar to Screaming Frog, but offers better data visualization. It has interactive reports, charts, and heatmaps. These tools help you analyze technical SEO data more easily. I find myself going back and forth between these two tools from time to time. For in-depth SEO site audits, they’re both great options.
Because Sitebulb has cloud server plans (starting at $245 per month), it’s a scalable option for large teams and enterprise SEO. It’s a solid choice for agencies needing to manage multiple client sites and technical SEO at scale. It’s not as widely known as Screaming Frog, but it’s a powerful tool in its own right.
Here’s a quick rundown:
- Pros: Excellent data visualization, cloud option available, comprehensive auditing capabilities.
- Cons: Can be expensive for smaller agencies, desktop version requires local installation.
- Use Case: Large agencies needing scalable SEO auditing solutions with strong data visualization.
25. and more
Okay, so we’ve covered a lot of ground, but the SEO world is always changing. There are tons of other tools out there that might be a good fit for your small agency, depending on your specific needs and budget. Let’s quickly run through a few more options to consider.
- SE Ranking: This is a solid all-in-one platform that offers keyword research, rank tracking, competitor analysis, and website auditing. It’s often praised for being user-friendly and affordable, making it a good choice for smaller teams. It also offers SEO strategies to help you maximize your income.
- AccuRanker: If you’re really focused on rank tracking, AccuRanker is a top-tier option. It provides super accurate and granular data, allowing you to monitor your keyword performance across different locations and devices. It’s a bit pricier than some other tools, but the accuracy can be worth it for agencies that need precise data.
- Yoast SEO/Rank Math: These are both WordPress plugins, and they’re fantastic for on-page optimization. They help you optimize your content for specific keywords, improve readability, and manage your site’s technical SEO. Yoast has a free version, while Rank Math offers more advanced features in its paid plans. I personally tested Rank Math (WordPress plugin) and found it very helpful.
- Schema Generators (like Schemantra): These tools help you create structured data markup for your website, which can improve your search engine visibility. Schema markup tells search engines what your content is about, making it easier for them to understand and index your pages. There are several free schema generators available online.
Don’t be afraid to experiment with different tools and find the combination that works best for your agency. The SEO landscape is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies.
Ultimately, the best SEO tools are the ones that help you achieve your goals and deliver results for your clients. Consider your budget, your team’s expertise, and your specific needs when making your decisions. And remember, even the best tools are only as good as the people using them!
Final Thoughts
In the end, picking the right SEO tools for your small agency in 2025 can really make a difference. With so many options out there, it’s easy to feel overwhelmed. But remember, it’s not about having every tool under the sun; it’s about finding the ones that fit your needs best. Focus on tools that help you manage your projects, track your performance, and keep your clients happy. Whether you go for all-in-one solutions or specialized tools, make sure they align with your goals. The right tools can help you work smarter, not harder, and ultimately drive better results for your clients.
Frequently Asked Questions
What is SEO software?
SEO software helps people improve their website’s visibility on search engines like Google. It provides tools to analyze websites, find keywords, and track performance.
Why do small agencies need SEO tools?
Small agencies need SEO tools to manage their clients’ online presence effectively. These tools help them save time, find new opportunities, and report results to clients.
Are there free SEO tools available?
Yes, there are many free SEO tools that can help with basic tasks. However, paid tools usually offer more features and better support.
What should I look for in an SEO tool?
When choosing an SEO tool, consider ease of use, the features you need, and whether it fits your budget. It’s important to find a tool that helps you solve your specific problems.
Can SEO tools help with content creation?
Yes, many SEO tools offer features that assist in content creation, such as keyword suggestions and content optimization tips.
How often should I use SEO tools?
You should use SEO tools regularly to monitor your website’s performance, track changes, and adjust your strategies as needed.
Do I need to be an expert to use SEO tools?
No, many SEO tools are designed to be user-friendly, so even beginners can use them effectively. However, learning some basics of SEO is helpful.
What is the difference between free and paid SEO tools?
Free SEO tools often have limited features and support, while paid tools offer more advanced features, better analytics, and customer service.
Can SEO tools help with competitor analysis?
Yes, many SEO tools provide insights into your competitors’ strategies, helping you understand their strengths and weaknesses.
What are some popular SEO tools for small agencies?
Some popular SEO tools for small agencies include Semrush, Ahrefs, Moz Pro, and Google Search Console.
Is it worth investing in SEO tools?
Yes, investing in good SEO tools can save time, improve results, and help you manage your clients better, making it a worthwhile investment.
How do I choose the right SEO tool for my agency?
To choose the right SEO tool, assess your needs, compare features, read reviews, and consider your budget. Try out free trials if available.
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