{"id":13940,"date":"2025-08-26T16:28:54","date_gmt":"2025-08-26T13:28:54","guid":{"rendered":"https:\/\/webpivots.com\/\u061fp=13940"},"modified":"2026-10-13T07:04:37","modified_gmt":"2026-10-13T04:04:37","slug":"ppc-a-b-testing","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/","title":{"rendered":"\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B: \u062f\u0644\u064a\u0644 \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0643\u0644 \u0634\u0647\u0631 \u060c \u062a\u0636\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641 \u0644\u0645\u062c\u0631\u062f \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u062e\u062a\u0628\u0631 \u0645\u0627 \u064a\u0646\u062c\u062d. <strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong> \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u064a\u062f\u0629 - \u0625\u0646\u0647\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0628\u062d\u0629 \u0648\u062d\u0641\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644. \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0633\u0628\u0639 \u0627\u0644\u062a\u064a \u0642\u0636\u064a\u062a\u0647\u0627 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 2.3 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0645\u0646 SaaS \u0625\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u060c \u0631\u0623\u064a\u062a \u0623\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u0642\u0641\u0632 \u0628\u0646\u0633\u0628\u0629 340\u066a \u0648\u062a\u0646\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0628\u0646\u0633\u0628\u0629 67\u066a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0643\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0628\u0627\u0644\u0636\u0628\u0637 <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0625\u0644\u0649 \u0622\u0644\u0627\u062a \u0631\u0628\u062d\u064a\u0629. \u0633\u062a\u0643\u062a\u0634\u0641 \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u062a\u062c\u0627\u0631\u0628 \u0645\u0636\u0627\u062f\u0629 \u0644\u0644\u0631\u0635\u0627\u0635 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u060c \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u062b\u0644 \u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a - \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0631\u0623\u0633\u0643.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u0628\u062f\u064a\u0644 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u0645\u0633\u0645\u0627\u0631 \u0627\u0644\u0639\u0642\u062f\u0629<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#What_Is_PPC_AB_Testing_and_Why_Its_Your_Secret_Weapon\">\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0633\u0644\u0627\u062d\u0643 \u0627\u0644\u0633\u0631\u064a<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#The_Hidden_Cost_of_Not_Testing\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0639\u062f\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#The_Science_Behind_Effective_PPC_Testing\">\u0627\u0644\u0639\u0644\u0645 \u0648\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 PPC \u0627\u0644\u0641\u0639\u0627\u0644<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Key_Testing_Principles\">\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Setting_Up_Your_First_Google_Ads_AB_Test\">\u0625\u0639\u062f\u0627\u062f \u0623\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google A\/B<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Step_1_Access_Google_Ads_Experiments\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Step_2_Configure_Your_Test_Structure\">\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0643\u0648\u064a\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Step_3_Create_Your_Variations\">\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Testing_Ad_Copy_Headlines_That_Convert\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646: \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0648\u064a\u0644\u0647\u0627<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Emotional_vs_Logical_Appeals\">\u0627\u0644\u0646\u062f\u0627\u0621\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u062f\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Urgency_and_Scarcity_Elements\">\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0648\u0627\u0644\u0646\u062f\u0631\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Question_vs_Statement_Format\">\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0633\u0624\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0628\u064a\u0627\u0646<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Description_Testing_Strategies\">\u0648\u0635\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Feature_vs_Benefit_Focus\">\u0645\u064a\u0632\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Social_Proof_Integration\">\u062a\u0643\u0627\u0645\u0644 \u0625\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Call-to-Action_Variations\">\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Advanced_Keyword_Testing_Methods\">\u0637\u0631\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Match_Type_Performance_Testing\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u062f\u0627\u0621 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Long-tail_vs_Short-tail_Keyword_Performance\">\u0627\u0644\u0630\u064a\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0642\u0635\u064a\u0631 \u0627\u0644\u0630\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Keyword-to-Ad_Relevance_Testing\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Landing_Page_Split_Testing_Integration\">\u062a\u0643\u0627\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Message_Consistency_Testing\">\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0631\u0633\u0627\u0644\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Form_Length_and_Field_Testing\">\u0637\u0648\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Social_Proof_Placement\">\u0648\u0636\u0639 \u0625\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Setting_Up_Proper_Tracking_and_Measurement\">\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Conversion_Tracking_Setup\">\u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Attribution_Window_Considerations\">\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#UTM_Parameter_Strategy\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639\u0644\u0645\u0629 UTM<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Analyzing_Test_Results_Like_a_Pro\">\u062a\u062d\u0644\u064a\u0644 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062b\u0644 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Statistical_Significance_Calculation\">\u062d\u0633\u0627\u0628 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Beyond_Primary_Metrics\">\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Segment_Analysis\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0637\u0639<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Common_PPC_Testing_Mistakes_to_Avoid\">\u0623\u062e\u0637\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 PPC \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u062a\u062c\u0646\u0628<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Stopping_Tests_Too_Early\">\u0648\u0642\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u062c\u062f\u0627<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Testing_Too_Many_Variables\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Ignoring_Seasonal_Effects\">\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Insufficient_Budget_Allocation\">\u0639\u062f\u0645 \u0643\u0641\u0627\u064a\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Not_Documenting_Insights\">\u0639\u062f\u0645 \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0631\u0624\u0649<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Advanced_Testing_Strategies_for_Experienced_Advertisers\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Multivariate_Testing_Approach\">\u0646\u0647\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Audience-Specific_Variations\">\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Competitive_Response_Testing\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Dynamic_Testing_Programs\">\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Tools_and_Resources_for_PPC_Testing\">\u0623\u062f\u0648\u0627\u062a \u0648\u0645\u0648\u0627\u0631\u062f \u0644\u0627\u062e\u062a\u0628\u0627\u0631 PPC<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Google_Ads_Native_Tools\">\u0623\u062f\u0648\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0623\u0635\u0644\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Third-Party_Testing_Platforms\">\u0645\u0646\u0635\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Analytics_and_Measurement\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Budget_Planning_for_Testing_Programs\">\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Minimum_Viable_Testing_Budgets\">\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#ROI_Calculation_for_Testing_Investment\">\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Scaling_Successful_Tests\">\u062a\u062d\u062c\u064a\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Building_a_Testing_Culture\">\u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Team_Training_and_Documentation\">\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u062a\u0648\u062b\u064a\u0642<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Testing_Hypothesis_Development\">\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Performance_Review_Integration\">\u062a\u0643\u0627\u0645\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Frequently_Asked_Questions_About_PPC_AB_Testing\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u0629 \u062d\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#How_long_should_I_run_PPC_AB_tests\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u0623\u0642\u0648\u0645 \u0641\u064a\u0647\u0627 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a PPC A \/ B\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Can_I_test_multiple_ad_elements_simultaneously\">\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Whats_the_minimum_budget_needed_for_effective_testing\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#How_do_I_know_if_my_test_results_are_reliable\">\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u064a \u0645\u0648\u062b\u0648\u0642\u0629\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Should_I_test_during_peak_shopping_seasons\">\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u062e\u062a\u0628\u0631 \u062e\u0644\u0627\u0644 \u0630\u0631\u0648\u0629 \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u0642\u061f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/webpivots.com\/ar\/ppc-a-b-testing\/#Conclusion_Transform_Your_PPC_Performance_Through_Strategic_Testing\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u062a\u062d\u0648\u064a\u0644 \u0623\u062f\u0627\u0621 PPC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-ppc-a-b-testing-and-why-it-s-your-secret-weapon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_PPC_AB_Testing_and_Why_Its_Your_Secret_Weapon\"><\/span>\u0645\u0627 \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0633\u0644\u0627\u062d\u0643 \u0627\u0644\u0633\u0631\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong> (\u064a\u0633\u0645\u0649 \u0623\u064a\u0636\u064b\u0627 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0646\u0642\u0633\u0627\u0645) \u064a\u062a\u0636\u0645\u0646 \u062a\u0634\u063a\u064a\u0644 \u0646\u0633\u062e\u062a\u064a\u0646 \u0623\u0648 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0646\u0635\u0631 AD \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0647\u0645\u0627 \u0623\u0641\u0636\u0644. \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u062a\u062c\u0631\u0628\u0629 \u0645\u0636\u0628\u0648\u0637\u0629 \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0628\u062a\u063a\u064a\u064a\u0631 \u0645\u062a\u063a\u064a\u0631 \u0648\u0627\u062d\u062f - \u0645\u062b\u0644 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0623\u0648 \u0627\u0644\u0635\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 - \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0643\u0644 \u0634\u064a\u0621 \u0622\u062e\u0631 \u0645\u062a\u0637\u0627\u0628\u0642\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0643\u0645\u0646 \u0627\u0644\u062c\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u0627\u0646\u062d\u0646\u0627\u0621\u0627\u062a \u060c \u0628\u062f\u0641\u0639 \u0642\u0631\u0627\u0631\u0627\u062a\u0643. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062e\u0645\u064a\u0646 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \"\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\" \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \"\u0627\u0628\u062f\u0623 \u0627\u0644\u064a\u0648\u0645\" \u060c \u0641\u0625\u0646\u0643 \u062a\u062e\u062a\u0628\u0631 \u0643\u0644\u064a\u0647\u0645\u0627 \u0648\u062a\u062a\u0631\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u062d\u062f\u062b.<\/p>\n\n\n\n<h3 id=\"the-hidden-cost-of-not-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Hidden_Cost_of_Not_Testing\"><\/span>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0639\u062f\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0646 \u0639\u0645\u064a\u0644 \u0628\u0631\u0645\u062c\u064a\u0627\u062a B2B: \u062d\u0642\u0642 \u0625\u0639\u0644\u0627\u0646\u0647 \u0627\u0644\u0623\u0635\u0644\u064a \u0645\u0639\u062f\u0644 \u0646\u0642\u0631 2.1\u066a \u0645\u0639 \u062a\u0643\u0644\u0641\u0629 47 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644. \u0628\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u062e\u0645\u0633\u0629 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u062d\u0642\u0642\u062a \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0641\u0627\u0626\u0632\u0629 4.8\u066a CTR \u0648 19 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0644\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0631\u0635\u0627\u0635 - \u0648\u0647\u0648 \u062a\u062d\u0633\u0646 \u0628\u0646\u0633\u0628\u0629 128\u066a \u0623\u0636\u0627\u0641 180.000 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0633\u0646\u0648\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0631\u0643 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0623\u0645\u0648\u0627\u0644\u064b\u0627 \u0645\u0645\u0627\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629 \u0644\u0623\u0646\u0647\u0645 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0645\u0639 \u0625\u0635\u062f\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u0647\u0645 \u0627\u0644\u0623\u0648\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0646\u0647\u0627\u0626\u064a. <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u064a\u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0645\u064a.<\/p>\n\n\n\n<h2 id=\"the-science-behind-effective-ppc-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Science_Behind_Effective_PPC_Testing\"><\/span>\u0627\u0644\u0639\u0644\u0645 \u0648\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 PPC \u0627\u0644\u0641\u0639\u0627\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 - \u0625\u0646\u0647\u0627 \u0645\u0627 \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0636\u0648\u0636\u0627\u0621 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629. \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u0638\u0647\u0631 \u0623\u062f\u0627\u0621 \u0623\u0641\u0636\u0644 \u0628\u0646\u0633\u0628\u0629 15\u066a \u0634\u064a\u0626\u064b\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 50 \u0646\u0642\u0631\u0629 \u0641\u0642\u0637. \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u0642\u0648\u0644 \u0628\u062b\u0642\u0629 \u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062d\u0638.<\/p>\n\n\n\n<h3 id=\"key-testing-principles\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Testing_Principles\"><\/span>\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0645\u0647\u0645<\/strong>: \u0627\u0633\u062a\u0647\u062f\u0641 \u0645\u0627 \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 100 \u062a\u062d\u0648\u064a\u0644 \u0644\u0643\u0644 \u0627\u062e\u062a\u0644\u0627\u0641 \u0642\u0628\u0644 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0643\u0645\u0624\u0634\u0631 \u0631\u0626\u064a\u0633\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/strong>: \u0642\u0645 \u0628\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u062f\u0648\u0631\u062a\u064a\u0646 \u0639\u0645\u0644 \u0643\u0627\u0645\u0644\u062a\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u062d\u0645\u0644\u0627\u062a B2B \u0625\u0644\u0649 2-4 \u0623\u0633\u0627\u0628\u064a\u0639 \u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u062a\u0638\u0647\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a 7-14 \u064a\u0648\u0645\u064b\u0627. \u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0623\u0628\u062f\u064b\u0627 \u0639\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u0628\u0643\u0631\u064b\u0627 \u0644\u0645\u062c\u0631\u062f \u0623\u0646\u0643 \u062a\u0631\u0649 \"\u0641\u0627\u0626\u0632\u064b\u0627\" - \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0636\u0648\u0636\u0627\u0621 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u0636\u0644\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645<\/strong>: \u062a\u063a\u064a\u064a\u0631 \u0639\u0646\u0635\u0631 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0644\u0643\u0644 \u0627\u062e\u062a\u0628\u0627\u0631. \u0625\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0648\u064a\u0646 \u062c\u062f\u064a\u062f\u0629 \u0648\u0623\u0648\u0635\u0627\u0641 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u062f\u0641\u0639 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<h2 id=\"setting-up-your-first-google-ads-a-b-test\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_Your_First_Google_Ads_AB_Test\"><\/span>\u0625\u0639\u062f\u0627\u062f \u0623\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google A\/B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0646\u0627\u0633\u0628 \u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u0627\u0644 <strong>\u0627\u0644\u062a\u062c\u0627\u0631\u0628<\/strong> \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u064a\u0632\u0629 \u0625\u0637\u0627\u0631\u064b\u0627 \u0623\u0642\u0648\u0649 \u0644\u0640 <strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong>.<\/p>\n\n\n\n<h3 id=\"step-1-access-google-ads-experiments\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Google_Ads_Experiments\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u062d\u062f\u062f \"\u0627\u0644\u062a\u062c\u0627\u0631\u0628\" \u0645\u0646 \u0627\u0644\u0634\u0631\u064a\u0637 \u0627\u0644\u062c\u0627\u0646\u0628\u064a \u0627\u0644\u0623\u064a\u0633\u0631. \u0627\u0646\u0642\u0631 \u0641\u0648\u0642 \"\u0625\u0646\u0634\u0627\u0621 \u062a\u062c\u0631\u0628\u0629\" \u0648\u0627\u062e\u062a\u0631 \"\u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u0635\u0635\u0629\" \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/p>\n\n\n\n<h3 id=\"step-2-configure-your-test-structure\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Configure_Your_Test_Structure\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0643\u0648\u064a\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u0645 \u062a\u062c\u0631\u0628\u062a\u0643<\/strong> \u0648\u0635\u0641\u064a\u064b\u0627 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \"\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 - \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\"). \u062d\u062f\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0648\u062a\u0639\u064a\u064a\u0646 \u062a\u0642\u0633\u064a\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 - \u0639\u0627\u062f\u0629\u064b 50\/50 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0646\u0638\u064a\u0641\u0629 \u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0643 \u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 80\/20 \u0625\u0630\u0627 \u0643\u0646\u062a \u062d\u0630\u0631\u064b\u0627 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u0644\u0627\u0641 \u063a\u064a\u0631 \u0645\u062b\u0628\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0636\u0628\u0637 \u0645\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u062a\u0639\u0645\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0645\u0646 14 \u0625\u0644\u0649 30 \u064a\u0648\u0645\u064b\u0627 \u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d \u0648\u0642\u062a\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0635\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"step-3-create-your-variations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_Variations\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0644\u062a\u0642\u064a \u0641\u064a\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062e\u062a\u0628\u0631 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a\u0643 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0630\u0627\u062a \u0645\u063a\u0632\u0649 \u060c \u0648\u0644\u064a\u0633 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0637\u0641\u064a\u0641\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u063a\u064a\u064a\u0631 \"\u0645\u062c\u0627\u0646\u064a\" \u0625\u0644\u0649 \"\u0628\u062f\u0648\u0646 \u062a\u0643\u0644\u0641\u0629\" \u060c \u0627\u062e\u062a\u0628\u0631 \u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0642\u064a\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627.<\/p>\n\n\n\n<h2 id=\"testing-ad-copy-headlines-that-convert\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_Ad_Copy_Headlines_That_Convert\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646: \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0648\u064a\u0644\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 80\u066a \u0645\u0646 \u0627\u0644\u0648\u0632\u0646 \u0627\u0644\u0645\u0642\u0646\u0639 \u0644\u0625\u0639\u0644\u0627\u0646\u0643. <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u0645\u0639 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u0642\u0642 \u0623\u0643\u0628\u0631 \u0645\u0643\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<h3 id=\"emotional-vs-logical-appeals\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emotional_vs_Logical_Appeals\"><\/span>\u0627\u0644\u0646\u062f\u0627\u0621\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u062f\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u062b\u064a\u0631 \u0645\u0631\u0627\u0643\u0632 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \"\u062a\u0648\u0642\u0641 \u0639\u0646 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u064a\u064a\u0646\u0627\u062a \u0627\u0644\u0633\u064a\u0626\u0629\" (\u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u062e\u0648\u0641) \u0636\u062f \"\u0627\u0639\u062b\u0631 \u0639\u0644\u0649 \u0639\u0636\u0648 \u0641\u0631\u064a\u0642\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0641\u064a 48 \u0633\u0627\u0639\u0629\" (\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644). \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0646\u0627\u0634\u062f \u0645\u062d\u0641\u0632\u0627\u062a \u0646\u0641\u0633\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<h3 id=\"urgency-and-scarcity-elements\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urgency_and_Scarcity_Elements\"><\/span>\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0625\u0644\u062d\u0627\u062d \u0648\u0627\u0644\u0646\u062f\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0627\u0631\u0646 \"\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f: \u062e\u0635\u0645 50\u066a \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062e\u0637\u0637\" \u0645\u0639 \"\u062a\u062d\u0648\u064a\u0644 \u0639\u0645\u0644\u0643: \u062e\u0635\u0645 50\u066a \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062e\u0637\u0637\". \u0627\u0644\u0623\u0648\u0644 \u064a\u062e\u0644\u0642 \u0627\u0644\u0625\u0644\u062d\u0627\u062d. \u0648\u0627\u0644\u062b\u0627\u0646\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u062d\u0648\u0644. \u0627\u062e\u062a\u0628\u0631 \u0643\u0644\u064a\u0647\u0645\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0644\u062f\u0649 \u062c\u0645\u0647\u0648\u0631\u0643.<\/p>\n\n\n\n<h3 id=\"question-vs-statement-format\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Question_vs_Statement_Format\"><\/span>\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0633\u0624\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0628\u064a\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u062b\u0644 \"\u0627\u0644\u0643\u0641\u0627\u062d \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u061f\" \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0631\u064a\u062d\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0634\u0631\u0627\u0643 \u0639\u0642\u0644\u064a\u0629 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0644\u062f\u0649 \u0627\u0644\u0642\u0627\u0631\u0626. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646.<\/p>\n\n\n\n<h2 id=\"description-testing-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Description_Testing_Strategies\"><\/span>\u0648\u0635\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u064a\u0646\u0645\u0627 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u060c \u062a\u063a\u0644\u0642 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u0635\u0641\u0642\u0629. \u0625\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u062a\u0641\u0627\u0635\u064a\u0644 \u062f\u0627\u0639\u0645\u0629 \u0645\u0647\u0645\u0629 \u062a\u062d\u0648\u0644 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0625\u0644\u0649 \u0646\u0642\u0631\u0627\u062a.<\/p>\n\n\n\n<h3 id=\"feature-vs-benefit-focus\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feature_vs_Benefit_Focus\"><\/span>\u0645\u064a\u0632\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0624\u0643\u062f \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0645\u0646\u062a\u062c\u0643 (\"\u0644\u0648\u062d\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u0639 50+ KPIs\") \u0645\u0642\u0627\u0628\u0644 \u0645\u0627 \u064a\u062d\u0642\u0642\u0647 (\"\u0627\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062f\u0642\u0627\u0626\u0642 \u0648\u0644\u064a\u0633 \u0633\u0627\u0639\u0627\u062a\"). \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0641\u0648\u0642 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u060c \u0648\u0644\u0643\u0646 \u0642\u062f \u064a\u0643\u0648\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0645\u062e\u062a\u0644\u0641\u064b\u0627.<\/p>\n\n\n\n<h3 id=\"social-proof-integration\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Proof_Integration\"><\/span>\u062a\u0643\u0627\u0645\u0644 \u0625\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0645\u0639 \u0648\u0628\u062f\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629: \"\u0645\u0648\u062b\u0648\u0642 \u0628\u0647 \u0623\u0643\u062b\u0631 \u0645\u0646 10000 \u0641\u0631\u064a\u0642 \u062a\u0633\u0648\u064a\u0642\" \u0645\u0642\u0627\u0628\u0644 \u0646\u0633\u062e\u0629 \u0646\u0638\u064a\u0641\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0632\u0632 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u0642\u062f \u064a\u0636\u064a\u0641 \u0623\u064a\u0636\u064b\u0627 \u0641\u0648\u0636\u0649 - \u064a\u0643\u0634\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/p>\n\n\n\n<h3 id=\"call-to-action-variations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call-to-Action_Variations\"><\/span>\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0631 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629: \"\u0627\u0628\u062f\u0623 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\" \u0645\u0642\u0627\u0628\u0644 \"\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0635\u0648\u0644 \u0641\u0648\u0631\u064a\" \u0645\u0642\u0627\u0628\u0644 \"\u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0629 \u0628\u0645\u0643\u0627\u0646\u0643\". \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0639\u0646\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0648\u0627\u0644\u0625\u0644\u062d\u0627\u062d.<\/p>\n\n\n\n<h2 id=\"advanced-keyword-testing-methods\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Keyword_Testing_Methods\"><\/span>\u0637\u0631\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u062f\u0648\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 - \u0625\u0646\u0647\u0627 \u0639\u0646\u0627\u0635\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621. <strong>\u062a\u062c\u0631\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/strong> \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"match-type-performance-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Match_Type_Performance_Testing\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u062f\u0627\u0621 \u0646\u0648\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u063a\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0637\u0627\u0628\u0642\u0629 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0648\u0627\u0639 \u0645\u0637\u0627\u0628\u0642\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0642\u062f \u062a\u0648\u0644\u062f \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u062d\u062c\u0645\u064b\u0627 \u0623\u0643\u0628\u0631 \u0648\u0644\u0643\u0646 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0623\u0633\u0648\u0623 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629. \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0646 \u0646\u0648\u0639\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u064a\u0639\u0645\u0644 \u0639\u0627\u0644\u0645\u064a\u064b\u0627.<\/p>\n\n\n\n<h3 id=\"long-tail-vs-short-tail-keyword-performance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long-tail_vs_Short-tail_Keyword_Performance\"><\/span>\u0627\u0644\u0630\u064a\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0642\u0635\u064a\u0631 \u0627\u0644\u0630\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646\u0641\u0635\u0644\u0629 \u062a\u062e\u062a\u0628\u0631 \"\u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\" (\u0642\u0635\u064a\u0631 \u0627\u0644\u0630\u064a\u0644) \u0645\u0642\u0627\u0628\u0644 \"\u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0628\u0639\u064a\u062f\u0629\" (\u0637\u0648\u064a\u0644 \u0627\u0644\u0630\u064a\u0644). \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0628\u0633\u0628\u0628 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u060c \u0648\u0644\u0643\u0646 \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u062c\u0645 \u0645\u062d\u062f\u0648\u062f\u064b\u0627.<\/p>\n\n\n\n<h3 id=\"keyword-to-ad-relevance-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword-to-Ad_Relevance_Testing\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0631 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0641\u064a \u0639\u0646\u0648\u0627\u0646\u0643 \u064a\u062d\u0633\u0646 \u0627\u0644\u0623\u062f\u0627\u0621. \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0639\u0644\u0627\u0646 \"\u0628\u0631\u0646\u0627\u0645\u062c CRM\" \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 \u0645\u0639 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \"\u0628\u0631\u0646\u0627\u0645\u062c CRM \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u0641\u0639\u0644\" \u0645\u0642\u0627\u0628\u0644 \"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u064a\u0637\u0629\".<\/p>\n\n\n\n<h2 id=\"landing-page-split-testing-integration\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Split_Testing_Integration\"><\/span>\u062a\u0643\u0627\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643 <strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong> \u062a\u0641\u0634\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0630\u0627 \u062a\u0648\u0642\u0641\u062a \u0639\u0646\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u062f\u062f \u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0645\u0639 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<h3 id=\"message-consistency-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Message_Consistency_Testing\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0646\u0627\u0633\u0642 \u0627\u0644\u0631\u0633\u0627\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u0639\u062f \u0628\u0640 \"\u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0641\u0648\u0631\u064a\" \u060c \u0641\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u0646 \u062a\u0641\u064a \u0635\u0641\u062d\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0648\u0639\u062f \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0644\u063a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u062a\u0633\u0627\u0642.<\/p>\n\n\n\n<h3 id=\"form-length-and-field-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Form_Length_and_Field_Testing\"><\/span>\u0637\u0648\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0631\u0635\u0627\u0635 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629: \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0627\u0643\u062a\u0634\u0641 \u0639\u0645\u064a\u0644 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0642\u0644\u064a\u0644 \u0634\u0643\u0644\u0647 \u0645\u0646 12 \u0645\u062c\u0627\u0644\u064b\u0627 \u0625\u0644\u0649 4 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0632\u0627\u062f\u062a \u0628\u0646\u0633\u0628\u0629 89\u066a \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0631\u0635\u0627\u0635.<\/p>\n\n\n\n<h3 id=\"social-proof-placement\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Proof_Placement\"><\/span>\u0648\u0636\u0639 \u0625\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0645\u0639 \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \"\u0641\u0648\u0642 \u0627\u0644\u0635\u0641\u062d\u0629\" \u0645\u0642\u0627\u0628\u0644 \u0623\u0633\u0641\u0644 \u0627\u0644\u0635\u0641\u062d\u0629. \u062c\u0631\u0628 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646\u0648\u0627\u0639\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 - \u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u0648 \u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/p>\n\n\n\n<h2 id=\"setting-up-proper-tracking-and-measurement\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_Proper_Tracking_and_Measurement\"><\/span>\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062f\u0642\u064a\u0642 \u064a\u0641\u0635\u0644 \u0627\u0644\u0645\u062e\u062a\u0628\u0631\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646 \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629. <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u062a\u062a\u0628\u0639.<\/p>\n\n\n\n<h3 id=\"conversion-tracking-setup\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Tracking_Setup\"><\/span>\u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u064a\u0644\u062a\u0642\u0637 \u062c\u0645\u064a\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 - \u0648\u0644\u064a\u0633 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u0642\u0637. \u062a\u0634\u064a\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"attribution-window-considerations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attribution_Window_Considerations\"><\/span>\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 \u0634\u0631\u0643\u0627\u062a B2B \u0646\u0648\u0627\u0641\u0630 30-90 \u064a\u0648\u0645\u064b\u0627 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0639 7-30 \u064a\u0648\u0645\u064b\u0627. \u0642\u062f \u062a\u0641\u0648\u062a \u0627\u0644\u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0623\u0642\u0635\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629 \u061b \u0642\u062f \u062a\u0636\u062e\u0645 \u0627\u0644\u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0623\u0637\u0648\u0644 \u0627\u0644\u0625\u0633\u0646\u0627\u062f.<\/p>\n\n\n\n<h3 id=\"utm-parameter-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM_Parameter_Strategy\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639\u0644\u0645\u0629 UTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0639\u0644\u0645\u0627\u062a UTM \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u0644\u062a\u062a\u0628\u0639 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u064a Google Analytics. \u062a\u062a\u064a\u062d \u0628\u0646\u064a\u0629 \u0645\u062b\u0644 \"UTM_Source = Google &amp; UTM_Medium = CPC &amp; UTM_Campaign = test-headlines-Jan2025\" \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0645\u0641\u0635\u0644\u0627\u064b \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0628\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647.<\/p>\n\n\n\n<h2 id=\"analyzing-test-results-like-a-pro\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyzing_Test_Results_Like_a_Pro\"><\/span>\u062a\u062d\u0644\u064a\u0644 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062b\u0644 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062e\u0627\u0645 \u062a\u0643\u0645\u0646. \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 25\u066a \u0644\u0627 \u062a\u0639\u0646\u064a \u0634\u064a\u0626\u064b\u0627 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0623\u0648 \u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0625\u0644\u064a\u0643 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h3 id=\"statistical-significance-calculation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statistical_Significance_Calculation\"><\/span>\u062d\u0633\u0627\u0628 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 Google \u0623\u0648 \u062d\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062b\u0642\u0629 \u0628\u0646\u0633\u0628\u0629 95\u066a \u0642\u0628\u0644 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0641\u0627\u0626\u0632. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0624\u062f\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a \u0643\u0627\u0630\u0628\u0629 \u062a\u0636\u0631 \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<h3 id=\"beyond-primary-metrics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beyond_Primary_Metrics\"><\/span>\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0627\u0645\u0644. \u0642\u062f \u064a\u0624\u062f\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0644\u0643\u0646\u0647 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 - \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u062c\u062a\u0630\u0628 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u062e\u0627\u0637\u0626\u0629. \u0642\u0645 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n\n\n\n<h3 id=\"segment-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segment_Analysis\"><\/span>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0637\u0639<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0633\u0651\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062d\u0633\u0628 \u0627\u0644\u062c\u0647\u0627\u0632 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0648\u0642\u062a \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631. \u0642\u062f \u064a\u064f\u0638\u0647\u0631 \u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0633\u0651\u0646 \u0644\u0644\u062c\u0648\u0651\u0627\u0644 \u0623\u062f\u0627\u0621\u064b \u0642\u0648\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0644\u0643\u0646 \u0646\u062a\u0627\u0626\u062c \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628 \u0627\u0644\u0633\u064a\u0626\u0629. \u064a\u0643\u0634\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0632\u0623 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629.<\/p>\n\n\n\n<h2 id=\"common-ppc-testing-mistakes-to-avoid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_PPC_Testing_Mistakes_to_Avoid\"><\/span>\u0623\u062e\u0637\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631 PPC \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u062a\u062c\u0646\u0628<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062a\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629 \u064a\u0631\u062a\u0643\u0628\u0648\u0646 \u0623\u062e\u0637\u0627\u0621 \u0641\u0627\u062f\u062d\u0629 \u062a\u0628\u0637\u0644 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648 \u062a\u0636\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u062e\u0637\u0631 \u062e\u0645\u0633\u0629 \u0623\u062e\u0637\u0627\u0621 \u0644\u0627\u062d\u0638\u062a\u0647\u0627.<\/p>\n\n\n\n<h3 id=\"stopping-tests-too-early\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stopping_Tests_Too_Early\"><\/span>\u0648\u0642\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u062c\u062f\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0625\u062b\u0627\u0631\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0645\u0628\u0643\u0631\u0629. \u0644\u0642\u062f \u0631\u0623\u064a\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u064a\u0639\u0644\u0646\u0648\u0646 \u0627\u0644\u0641\u0627\u0626\u0632\u064a\u0646 \u0628\u0639\u062f 48 \u0633\u0627\u0639\u0629 \u060c \u0641\u0642\u0637 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0646\u0639\u0643\u0633 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 \u0627\u0644\u062a\u0627\u0644\u064a\u0629. \u0627\u0644\u0635\u0628\u0631 \u064a\u062f\u0641\u0639 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/p>\n\n\n\n<h3 id=\"testing-too-many-variables\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_Too_Many_Variables\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0624\u062f\u064a \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0625\u0644\u0649 \u062d\u062f\u0648\u062b \u0641\u0648\u0636\u0649 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u0644\u0646 \u062a\u0639\u0631\u0641 \u0623\u0628\u062f\u064b\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0630\u064a \u0623\u062f\u0649 \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0627\u062e\u062a\u0628\u0631 \u0645\u062a\u063a\u064a\u0631\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<h3 id=\"ignoring-seasonal-effects\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignoring_Seasonal_Effects\"><\/span>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u062c\u0645\u0639\u0629 \u0627\u0644\u0633\u0648\u062f\u0627\u0621 \u0623\u0648 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u0628\u0639 \u062a\u0646\u062d\u0631\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u062a\u0624\u062b\u0631 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 \u0639\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a. \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0627\u062a \u0645\u0633\u062a\u0642\u0631\u0629.<\/p>\n\n\n\n<h3 id=\"insufficient-budget-allocation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insufficient_Budget_Allocation\"><\/span>\u0639\u062f\u0645 \u0643\u0641\u0627\u064a\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0646\u0642\u0635 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0644\u0627 \u062a\u0635\u0644 \u0623\u0628\u062f\u064b\u0627 \u0625\u0644\u0649 \u0623\u0647\u0645\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u062a\u0648\u0644\u062f 10 \u0646\u0642\u0631\u0627\u062a \u0641\u0642\u0637 \u060c \u0641\u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0634\u0647\u0648\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0645\u063a\u0632\u0649. \u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0645\u062f\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0639\u0642\u0648\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"not-documenting-insights\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_Documenting_Insights\"><\/span>\u0639\u062f\u0645 \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0631\u0624\u0649<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0627\u0634\u0644\u0629 \u062f\u0631\u0648\u0633\u064b\u0627 \u0642\u064a\u0645\u0629 \u0623\u064a\u0636\u064b\u0627. \u062a\u0648\u062b\u064a\u0642 \u0645\u0627 \u0644\u0627 \u064a\u0639\u0645\u0644 \u0648\u0644\u0645\u0627\u0630\u0627 - \u0647\u0630\u0627 \u064a\u0645\u0646\u0639 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u064a\u0628\u0646\u064a \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 id=\"advanced-testing-strategies-for-experienced-advertisers\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Testing_Strategies_for_Experienced_Advertisers\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u062a\u0642\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a <strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong>\u060c \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0623\u0646 \u062a\u0641\u062a\u062d \u0645\u0643\u0627\u0633\u0628 \u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<h3 id=\"multivariate-testing-approach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multivariate_Testing_Approach\"><\/span>\u0646\u0647\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u060c \u0627\u0641\u062d\u0635 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629. \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0629\u061f \u064a\u0643\u0634\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0643\u0628\u0629.<\/p>\n\n\n\n<h3 id=\"audience-specific-variations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience-Specific_Variations\"><\/span>\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0634\u0631\u0627\u0626\u062d \u062c\u0645\u0647\u0648\u0631 \u0645\u062e\u062a\u0644\u0641\u0629. \u0642\u062f \u064a\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0644\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0636\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0648\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0642\u0633\u0651\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u0643 \u062d\u0633\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639.<\/p>\n\n\n\n<h3 id=\"competitive-response-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitive_Response_Testing\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0636\u0627\u062f\u0629. \u0625\u0630\u0627 \u0623\u0643\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u060c \u0641\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629. \u0625\u0630\u0627 \u0631\u0643\u0632\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u060c \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0627\u0644\u062a\u0645\u0627\u064a\u0632 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u062e\u0644\u0642 \u0645\u0632\u0627\u064a\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"dynamic-testing-programs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Testing_Programs\"><\/span>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0648\u064a\u0645\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0633\u062a\u0645\u0631\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u0646\u0633\u062e \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0634\u0647\u0631\u064a\u064b\u0627 \u060c \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0631\u0628\u0639 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0631\u062a\u064a\u0646 \u0633\u0646\u0648\u064a\u064b\u0627. \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<h2 id=\"tools-and-resources-for-ppc-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_and_Resources_for_PPC_Testing\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0648\u0645\u0648\u0627\u0631\u062f \u0644\u0627\u062e\u062a\u0628\u0627\u0631 PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u0633\u0637 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062f\u0642\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h3 id=\"google-ads-native-tools\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Native_Tools\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0623\u0635\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/strong> \u064a\u0648\u0641\u0631 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0639 \u062d\u0633\u0627\u0628\u0627\u062a \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u062f\u0645\u062c\u0629. \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0628\u0648\u0636\u0648\u062d \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/strong> \u064a\u0633\u0645\u062d \u0628\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0648\u0635\u0641 \u0636\u0645\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0627 \u0623\u0642\u0644 \u0634\u0645\u0648\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0633\u0631\u064a\u0639.<\/p>\n\n\n\n<h3 id=\"third-party-testing-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Third-Party_Testing_Platforms\"><\/span>\u0645\u0646\u0635\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u0643<\/strong> \u064a\u062a\u0641\u0648\u0642 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0645\u0639 \u0645\u0646\u0634\u0626\u064a \u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629. \u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u062a\u0645\u0646\u0639 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0623\u0645\u062b\u0644<\/strong> \u064a\u0642\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u064b\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0639 \u062a\u062c\u0632\u0626\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0642\u062f\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a. \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/p>\n\n\n\n<h3 id=\"analytics-and-measurement\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics_and_Measurement\"><\/span>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0627\u0633<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062c\u0648\u062c\u0644 4<\/strong> \u064a\u0648\u0641\u0631 \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0628\u062e\u0644\u0627\u0641 \u0645\u0642\u0627\u064a\u064a\u0633 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google. \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0648\u0636\u0648\u062d Microsoft<\/strong> \u064a\u0642\u062f\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u0629 \u0648\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0634\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0639\u0646 \u0631\u0624\u0649 \u062a\u0641\u0648\u062a \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0631\u0624\u0649.<\/p>\n\n\n\n<h2 id=\"budget-planning-for-testing-programs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budget_Planning_for_Testing_Programs\"><\/span>\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0639\u0627\u0644 <strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong> \u064a\u062a\u0637\u0644\u0628 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u062a\u0646\u062a\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0646\u0642\u0635 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u062d\u0627\u0633\u0645\u0629 \u0628\u064a\u0646\u0645\u0627 \u062a\u0647\u062f\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0628\u0634\u0643\u0644 \u0632\u0627\u0626\u062f \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0634\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"minimum-viable-testing-budgets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Minimum_Viable_Testing_Budgets\"><\/span>\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u0637\u0637 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0634\u0647\u0631\u064a\u0629 \u0644\u0627 \u062a\u0642\u0644 \u0639\u0646 1000-2000 \u062f\u0648\u0644\u0627\u0631 \u0644\u0643\u0644 \u062d\u0645\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0645\u063a\u0632\u0649. \u0648\u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u062d\u062c\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0643\u0627\u0641\u064a \u0644\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0636\u0645\u0646 \u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u0648\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"roi-calculation-for-testing-investment\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROI_Calculation_for_Testing_Investment\"><\/span>\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062d\u0633\u0628 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u0643\u0644\u0641 500 \u062f\u0648\u0644\u0627\u0631 \u064a\u062d\u0633\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 15\u066a \u064a\u062f\u0641\u0639 \u0644\u0646\u0641\u0633\u0647 \u0628\u0633\u0631\u0639\u0629 \u0625\u0630\u0627 \u062a\u062c\u0627\u0648\u0632 \u0625\u0646\u0641\u0627\u0642\u0643 \u0627\u0644\u0634\u0647\u0631\u064a 10000 \u062f\u0648\u0644\u0627\u0631.<\/p>\n\n\n\n<h3 id=\"scaling-successful-tests\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scaling_Successful_Tests\"><\/span>\u062a\u062d\u062c\u064a\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0641\u0627\u0626\u0632\u0629 \u060c \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627. \u0627\u0628\u062f\u0623 \u0628\u0632\u064a\u0627\u062f\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20-30\u066a \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0641\u0627\u0626\u0632\u0629 \u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0628\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n\n\n\n<h2 id=\"building-a-testing-culture\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_Testing_Culture\"><\/span>\u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062d\u062a\u0645\u0644 <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0632\u0627\u0645\u064b\u0627 \u062a\u0646\u0638\u064a\u0645\u064a\u064b\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"team-training-and-documentation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Team_Training_and_Documentation\"><\/span>\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u062a\u0648\u062b\u064a\u0642<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062f\u0631\u064a\u0628 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0648\u0627\u0644\u0645\u0632\u0627\u0644\u0642 \u0627\u0644\u0634\u0627\u0626\u0639\u0629. \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0639\u0628\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n\n\n\n<h3 id=\"testing-hypothesis-development\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_Hypothesis_Development\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u062c\u0639 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0628\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629. \"\u0646\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0633\u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u0644\u0623\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0646\u0627 \u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u0623\u0646 73\u066a \u064a\u062a\u062e\u0630\u0648\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u063a\u0631\u064a\u0632\u064a\" \u064a\u0648\u062c\u0647 \u062a\u0635\u0645\u064a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n<h3 id=\"performance-review-integration\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_Review_Integration\"><\/span>\u062a\u0643\u0627\u0645\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u064a \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u062f\u064a\u0629. \u062a\u062a\u0628\u0639 \u062a\u0648\u0627\u062a\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629. \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions-about-ppc-a-b-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_PPC_AB_Testing\"><\/span>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u0629 \u062d\u0648\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"how-long-should-i-run-ppc-a-b-tests\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_should_I_run_PPC_AB_tests\"><\/span>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u0623\u0642\u0648\u0645 \u0641\u064a\u0647\u0627 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a PPC A \/ B\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0645\u062f\u0629 14 \u064a\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0623\u0648 \u062d\u062a\u0649 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 95\u066a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0645\u0639 100 \u062a\u062d\u0648\u064a\u0644 \u0643\u062d\u062f \u0623\u062f\u0646\u0649 \u0644\u0643\u0644 \u0627\u062e\u062a\u0644\u0627\u0641. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u062d\u0645\u0644\u0627\u062a B2B \u0625\u0644\u0649 3-4 \u0623\u0633\u0627\u0628\u064a\u0639 \u0628\u0633\u0628\u0628 \u062f\u0648\u0631\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0623\u0637\u0648\u0644 \u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u062a\u0635\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639.<\/p>\n\n\n\n<h3 id=\"can-i-test-multiple-ad-elements-simultaneously\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_test_multiple_ad_elements_simultaneously\"><\/span>\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0646\u0628 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u062c\u0639\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0645\u0633\u062a\u062d\u064a\u0644\u064b\u0627. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0623\u0648\u0644\u0627\u064b \u060c \u062b\u0645 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u060c \u062b\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0641\u064a \u062a\u062c\u0627\u0631\u0628 \u0645\u0646\u0641\u0635\u0644\u0629. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u062a\u0633\u0644\u0633\u0644 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<h3 id=\"what-s-the-minimum-budget-needed-for-effective-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_minimum_budget_needed_for_effective_testing\"><\/span>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u0635\u0635 \u0645\u0627 \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 1000-2000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u064b\u0627 \u0644\u0643\u0644 \u062d\u0645\u0644\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0647\u0627\u062f\u0641\u0629. \u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u062a\u0648\u0644\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u062d\u062c\u0645\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0644\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0636\u0645\u0646 \u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u0648\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"how-do-i-know-if-my-test-results-are-reliable\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_test_results_are_reliable\"><\/span>\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u064a \u0645\u0648\u062b\u0648\u0642\u0629\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0622\u0644\u0627\u062a \u062d\u0627\u0633\u0628\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u062b\u0642\u0629 95\u066a \u0642\u0628\u0644 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a. \u062a\u062d\u0642\u0642 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646\u0637\u0642\u064a\u0629 - \u0625\u0630\u0627 \u062a\u0641\u0648\u0642 \u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u060c \u0641\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629.<\/p>\n\n\n\n<h3 id=\"should-i-test-during-peak-shopping-seasons\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_test_during_peak_shopping_seasons\"><\/span>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u062e\u062a\u0628\u0631 \u062e\u0644\u0627\u0644 \u0630\u0631\u0648\u0629 \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u0642\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062c\u0645\u0639\u0629 \u0627\u0644\u0633\u0648\u062f\u0627\u0621 \u0623\u0648 \u0627\u0646\u062f\u0641\u0627\u0639 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u0628\u0639. \u064a\u0645\u0643\u0646 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u0633\u0645\u064a \u0623\u0646 \u064a\u062d\u0631\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0632\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/p>\n\n\n\n<h2 id=\"conclusion-transform-your-ppc-performance-through-strategic-testing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Transform_Your_PPC_Performance_Through_Strategic_Testing\"><\/span>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u062a\u062d\u0648\u064a\u0644 \u0623\u062f\u0627\u0621 PPC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B<\/strong> \u0644\u064a\u0633 \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u064a\u0648\u0645 - \u0625\u0646\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0642\u064a\u062f \u0627\u0644\u062d\u064a\u0627\u0629. \u0633\u0627\u0639\u062f \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0627\u0644\u0645\u0648\u0636\u062d \u0647\u0646\u0627 \u0645\u0626\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0625\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0631\u0628\u062d\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0644\u0623\u0646\u0647 \u064a\u0646\u062a\u062c \u0639\u0627\u062f\u0629\u064b \u0623\u0643\u0628\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a. \u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u062c\u0627\u0631\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0625\u062d\u0635\u0627\u0626\u064a \u0642\u0648\u064a. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u063a\u0632\u0649 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0628\u0631 \u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0642\u064a\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0648\u0644\u064a\u0633 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0637\u0641\u064a\u0641\u0629 \u0641\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 \u060c \u062f\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0648\u062c\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u064a\u0643\u0634\u0641 \u0627\u062e\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0623\u0648\u0644 \u0623\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0628\u0646\u0633\u0628\u0629 43\u066a. \u0642\u062f \u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u062b\u0627\u0646\u064a \u0623\u0646 \u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644 \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 28\u066a. \u062a\u062a\u0636\u0627\u0639\u0641 \u0643\u0644 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0643\u061f<\/strong> \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0623\u0648\u0644 <strong>\u062a\u062c\u0631\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/strong> \u0627\u062e\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0637\u0627\u0631 \u0623\u0639\u0644\u0627\u0647. \u0627\u0628\u062f\u0623 \u0628\u062d\u0645\u0644\u062a\u0643 \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0630\u064a \u0623\u0646\u062a \u063a\u064a\u0631 \u0645\u062a\u0623\u0643\u062f \u0645\u0646\u0647. \u0633\u062a\u0641\u0627\u062c\u0626\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a - \u0648\u0633\u062a\u0634\u0643\u0631\u0643 \u0647\u0648\u0627\u0645\u0634 \u0631\u0628\u062d\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0630\u0643\u0631: \u0643\u0644 \u064a\u0648\u0645 \u0644\u0627 \u062a\u062e\u062a\u0628\u0631 \u0641\u064a\u0647 \u0647\u0648 \u064a\u0648\u0645 \u0642\u062f \u064a\u062a\u0642\u062f\u0645 \u0641\u064a\u0647 \u0645\u0646\u0627\u0641\u0633\u0648\u0643. \u0623\u0641\u0636\u0644 \u0648\u0642\u062a \u0644\u0644\u0628\u062f\u0621 <strong>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u064a\u0629<\/strong> \u0643\u0627\u0646 \u0628\u0627\u0644\u0623\u0645\u0633. \u062b\u0627\u0646\u064a \u0623\u0641\u0636\u0644 \u0648\u0642\u062a \u0627\u0644\u0622\u0646.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0625\u062a\u0642\u0627\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 PPC A \/ B \u0645\u0639 \u062f\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u0634\u0627\u0645\u0644. \u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0623\u062f\u0627\u0621.<\/p>\n","protected":false},"author":207299358,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174585],"tags":[540950178,788015272,788015268,123955,175,10281,1154],"class_list":["post-13940","post","type-post","status-publish","format-standard","hentry","category-ppc-advertising","tag-a-b-testing-2","tag-content-marketing","tag-digital-marketing","tag-google-ads","tag-marketing","tag-ppc","tag-seo"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC A\/B Testing: Guide to Doublicate Ad Performance | Web Pivots\u00ae<\/title>\n<meta name=\"description\" content=\"Master PPC A\/B testing with our comprehensive guide. Learn to split test ads, keywords, and landing pages in Google Ads for maximum ROI and performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webpivots.com\/ppc-a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC A\/B Testing: Guide to Doublicate Ad Performance | Web Pivots\u00ae\" \/>\n<meta property=\"og:description\" content=\"Master PPC A\/B testing with our comprehensive guide. 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