{"id":13961,"date":"2025-08-27T14:41:56","date_gmt":"2025-08-27T11:41:56","guid":{"rendered":"https:\/\/webpivots.com\/\u061fp=13961"},"modified":"2026-10-13T07:04:13","modified_gmt":"2026-10-13T04:04:13","slug":"geo-targeting-ppc","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/","title":{"rendered":"\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0640 PPC: \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u062a\u062e\u064a\u0644 \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648: \u0623\u0646\u062a \u062a\u062f\u064a\u0631 \u0646\u0634\u0627\u0637\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0644\u062a\u0648\u0635\u064a\u0644 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class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link 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href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Location_Bid_Adjustments_for_Performance_Optimization\">\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u0648\u0642\u0639 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Demographic_Layering_for_Enhanced_Location_Targeting_Ads\">\u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Competitive_Geographic_Analysis_and_Market_Intelligence\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0633\u0648\u0642<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Seasonal_Geographic_Adjustments_for_Regional_PPC_Strategy\">\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Step-by-Step_Google_Ads_Geographic_Setup_Process\">\u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Initial_Campaign_Configuration_for_Location_Targeting_Ads\">\u0627\u0644\u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u062d\u0645\u0644\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Primary_Location_Selection_and_Geographic_Boundaries\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Radius_Configuration_for_Service_Area_Businesses\">\u062a\u0643\u0648\u064a\u0646 RADIUS \u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Location_Exclusions_and_Negative_Geographic_Targeting\">\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0633\u0644\u0628\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Advanced_Options_and_Presence_Settings\">\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u062c\u062f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Regional_PPC_Strategy_Development\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Performance_Optimization_and_Measurement\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Location_Performance_Analysis_and_Customer_Value_Assessment\">\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u0642\u064a\u064a\u0645 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Geographic_Attribution_Modeling_for_Regional_PPC_Strategy\">\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#ROI_Calculation_by_Geographic_Area\">\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Common_Geo_Targeting_Mistakes_and_Solutions\">\u0623\u062e\u0637\u0627\u0621 \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Advanced_Location_Targeting_Features\">\u0645\u064a\u0632\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Integration_with_Other_Marketing_Channels\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Future_of_Geographic_Targeting\">\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Frequently_Asked_Questions\">\u0623\u0633\u0626\u0644\u0629 \u0645\u0643\u0631\u0631\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#How_precise_is_Google_Ads_location_targeting\">\u0645\u0627 \u0645\u062f\u0649 \u062f\u0642\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0627\u0642\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Should_I_target_users_interested_in_my_location_or_only_users_in_my_location\">\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u0648\u0642\u0639\u064a \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0645\u0648\u0642\u0639\u064a \u0641\u0642\u0637\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#How_often_should_I_adjust_my_location_targeting_settings\">\u0643\u0645 \u0645\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0642\u0648\u0645 \u0628\u0636\u0628\u0637 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0642\u0639\u064a\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Can_I_target_multiple_radius_distances_from_different_locations_simultaneously\">\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0633\u0627\u0641\u0627\u062a \u0646\u0635\u0641 \u0642\u0637\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/webpivots.com\/ar\/geo-targeting-ppc\/#Whats_the_optimal_radius_size_for_local_service_businesses\">\u0645\u0627 \u0647\u0648 \u062d\u062c\u0645 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u061f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"understanding-geo-targeting-ppc-fundamentals\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Geo_Targeting_PPC_Fundamentals\"><\/span>\u0641\u0647\u0645 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0640 PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 PPC<\/strong> \u064a\u0639\u0645\u0644 \u0643\u0646\u0638\u0627\u0645 \u062a\u0635\u0641\u064a\u0629 \u0645\u062a\u0637\u0648\u0631 \u064a\u062d\u062f\u062f \u0645\u0643\u0627\u0646 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u062c\u0645\u0639 Google \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0639\u0646\u0627\u0648\u064a\u0646 IP \u0648\u0625\u0634\u0627\u0631\u0627\u062a GPS \u0645\u0646 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0645\u0648\u0627\u0642\u0639 \u0634\u0628\u0643\u0629 Wi-Fi \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u064a \u064a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a Google \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0637\u0628\u0642\u0627\u062a \u062f\u0642\u0629 \u0645\u0644\u062d\u0648\u0638\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0639\u0646\u062f \u0645\u0648\u0627\u062c\u0647\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0633\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong> \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0646 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629 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\u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0645\u0636\u0627\u0639\u0641\u064b\u0627 \u062d\u064a\u062b \u062a\u0635\u0628\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062c\u064a\u062f\u064b\u0627 \u0641\u0639\u0627\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 \u0625\u0646\u0634\u0627\u0621 \u062d\u062f\u0648\u062f \u063a\u064a\u0631 \u0645\u0631\u0626\u064a\u0629 \u062d\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u064a\u0646. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u062d\u062f\u0648\u062f \u062f\u0642\u064a\u0642\u0629 \u0645\u062b\u0644 \u0643\u062a\u0644\u0629 \u0645\u062f\u064a\u0646\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0648\u0627\u0633\u0639\u0629 \u0645\u062b\u0644 \u0627\u0644\u0642\u0627\u0631\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0643. \u064a\u0643\u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0641\u064a \u0641\u0647\u0645 \u0623\u0646 \u0643\u0644 \u0645\u0639\u0644\u0645\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062a\u0642\u0648\u0645 \u0628\u062a\u0639\u064a\u064a\u0646\u0647\u0627 \u062a\u062a\u0636\u0645\u0646 \u0623\u0648 \u062a\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0646 \u0631\u0624\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0635\u0631\u064a <strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u0640PPC<\/strong> \u064a\u0630\u0647\u0628 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0623\u0648 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637. \u064a\u0636\u0639 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0648\u0646 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0648\u0646 \u0645\u0639\u0627\u064a\u064a\u0631 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0635\u0641\u0648\u0641\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062a\u0637\u0648\u0631\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0642\u062f \u064a\u0633\u062a\u0647\u062f\u0641 \u0648\u0643\u064a\u0644 \u0633\u064a\u0627\u0631\u0627\u062a \u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0646\u0637\u0627\u0642 50 \u0645\u064a\u0644\u0627\u064b \u0645\u0646 \u0635\u0627\u0644\u0629 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0645\u0639 \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0630\u0627\u062a \u0645\u062a\u0648\u0633\u0637 \u062f\u062e\u0644 \u0627\u0644\u0623\u0633\u0631\u0629 \u0627\u0644\u0623\u0642\u0644. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0635\u0648\u0644 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0622\u0641\u0627\u0642 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a \u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u062f\u064a\u0646\u062a\u0647\u0645 \u0623\u0648 \u0645\u0646\u0637\u0642\u062a\u0647\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u060c \u062a\u0632\u062f\u0627\u062f \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u064a\u0635\u0628\u062d \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \"\u0623\u0641\u0636\u0644 \u0645\u0637\u0639\u0645 \u0625\u064a\u0637\u0627\u0644\u064a\" \u0623\u0643\u062b\u0631 \u0625\u0642\u0646\u0627\u0639\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638 \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0631\u0623 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \"\u0627\u0644\u0645\u0637\u0639\u0645 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a \u0631\u0642\u0645 1 \u0641\u064a \u0634\u064a\u0643\u0627\u063a\u0648\" \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \"\u0623\u0641\u0636\u0644 \u0637\u0639\u0627\u0645 \u0625\u064a\u0637\u0627\u0644\u064a\". \u062a\u062e\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0631\u062c\u0645\u0629 \u0627\u062a\u0635\u0627\u0644\u0627\u064b \u0641\u0648\u0631\u064a\u064b\u0627 \u0648\u0625\u0644\u062d\u0627\u062d\u064b\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0637\u0627\u0628\u0642 \u0641\u064a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n\n\n\n<h2 id=\"essential-google-ads-location-targeting-options\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Google_Ads_Location_Targeting_Options\"><\/span>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0627\u0642\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u062e\u0645\u0633\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 <strong>\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 PPC<\/strong> \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u062e\u062f\u0645 \u0623\u063a\u0631\u0627\u0636\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0645\u062a\u0649 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644 \u062e\u064a\u0627\u0631 \u064a\u0634\u0643\u0644 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0644\u0644\u0641\u0639\u0627\u0644\u064a\u0629 <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"country-and-territory-targeting-for-global-reach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Country_and_Territory_Targeting_for_Global_Reach\"><\/span>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u0644\u062f \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062e\u062f\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u0648\u0644\u064a\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0628\u062f\u0623 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0644\u062f \u0648\u0627\u0633\u0639 \u0642\u0628\u0644 \u0627\u0644\u062a\u0643\u0631\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u062d\u062a\u0649 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0642\u0637\u0631\u064a \u064a\u062a\u0637\u0644\u0628 \u062a\u0641\u0643\u064a\u0631\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627. \u0642\u062f \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0627\u0644\u0646\u0627\u0637\u0642\u0629 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u060c \u062b\u0645 \u062a\u062a\u0648\u0633\u0639 \u0625\u0644\u0649 \u0645\u0646\u0627\u0637\u0642 \u0623\u062e\u0631\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0642\u062f\u0631\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<h3 id=\"state-and-province-level-regional-ppc-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"State_and_Province_Level_Regional_PPC_Strategy\"><\/span>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0637\u0639\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u0645\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0637\u0639\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0623\u0648 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u062a\u062e\u062a\u0644\u0641 \u0627\u062e\u062a\u0644\u0627\u0641\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a. \u064a\u0633\u0645\u062d \u0644\u0643 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u0628\u064a\u0626\u0627\u062a \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 id=\"city-targeting-for-local-business-success\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"City_Targeting_for_Local_Business_Success\"><\/span>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629. \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u062c\u062f \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0632\u0644 \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0647\u0648 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629. \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062d\u0636\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u062f\u064a\u0646\u0629. \u064a\u0634\u0645\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \"\u0634\u064a\u0643\u0627\u063a\u0648\" \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0636\u0648\u0627\u062d\u064a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0628\u0631\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0633\u0643\u0627\u0646 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0634\u064a\u0643\u0627\u063a\u0648 \u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u0642\u0639 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0646\u064a\u0629 \u062e\u0627\u0631\u062c \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u062f\u064a\u0646\u0629.<\/p>\n\n\n\n<h3 id=\"zip-code-precision-for-demographic-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zip_Code_Precision_for_Demographic_Targeting\"><\/span>\u062f\u0642\u0629 \u0627\u0644\u0631\u0645\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0641\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u062c\u0631\u0627\u062d\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0633\u062a\u0647\u062f\u0641 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0648\u0646 \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062e\u0641\u0636\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0630\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u062a\u062a\u0637\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0628\u062d\u062b\u064b\u0627 \u0645\u0643\u062b\u0641\u064b\u0627 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0641\u0631 \u0639\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0646\u062f \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h3 id=\"radius-targeting-for-service-area-businesses\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Radius_Targeting_for_Service_Area_Businesses\"><\/span>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0639\u0627\u0639\u064a \u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0624\u062f\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 RADIUS \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u062d\u062f\u0648\u062f \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062f\u0627\u0626\u0631\u064a\u0629 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0645\u062d\u062f\u062f\u0629 \u060c \u0639\u0627\u062f\u0629\u064b \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644. \u062a\u062c\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0633\u0628\u0627\u0643\u064a\u0646 \u0623\u0648 \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u064a\u0646 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0623\u0646 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0644\u0627 \u064a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u0644\u0623\u0646\u0647 \u064a\u0631\u062a\u0628\u0637 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0628\u0645\u0646\u0627\u0637\u0642 \u062e\u062f\u0645\u062a\u0647\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u064a\u0643\u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u062d\u062c\u0627\u0645 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0627\u0644\u0645\u062b\u0644\u0649 \u0627\u0644\u062a\u064a \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0632\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0641\u0642\u0637. \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0627\u062c\u0633\u062a\u064a\u0631 <strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u0640PPC<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0637\u0631\u0642 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0639\u0627\u064a\u064a\u0631 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0637\u0628\u0642\u0627\u062a. \u0642\u062f \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0626\u0639 \u062a\u062c\u0632\u0626\u0629 \u0648\u0637\u0646\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0645\u0639 \u0625\u0636\u0627\u0641\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0646\u0635\u0641 \u0642\u0637\u0631 \u062d\u0648\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 id=\"advanced-geographic-targeting-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Geographic_Targeting_Strategies\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"proximity-targeting-and-customer-behavior-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proximity_Targeting_and_Customer_Behavior_Analysis\"><\/span>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0631\u0628 \u0648\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0631\u0628<\/strong> \u064a\u0631\u0641\u0639 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629. \u064a\u062a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0641\u0647\u0645 \u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0633\u0627\u0641\u0627\u062a \u0627\u0644\u0633\u0641\u0631 \u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0639\u0627\u062f\u0629\u064b \u0634\u0639\u0627\u0639\u064b\u0627 \u064a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 1 \u0625\u0644\u0649 2 \u0645\u064a\u0644 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0646 \u064a\u0633\u0627\u0641\u0631\u0648\u0627 \u0628\u0639\u064a\u062f\u064b\u0627 \u0644\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0642\u0647\u0648\u0629 \u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u0633\u062a\u0647\u062f\u0641 \u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a 25-50 \u0645\u064a\u0644\u064b\u0627 \u0646\u0635\u0641 \u0642\u0637\u0631 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u0627\u0641\u0631\u0648\u0646 \u0639\u0646 \u0637\u064a\u0628 \u062e\u0627\u0637\u0631 \u0644\u0645\u0633\u0627\u0641\u0627\u062a \u0623\u0637\u0648\u0644 \u0645\u0642\u0627\u0628\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0643\u0628\u064a\u0631\u0629.<\/p>\n\n\n\n<h3 id=\"location-bid-adjustments-for-performance-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Bid_Adjustments_for_Performance_Optimization\"><\/span>\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u0648\u0642\u0639 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0641\u0647\u0648\u0645 <strong>\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0645\u0648\u0642\u0639<\/strong> \u064a\u062d\u0648\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u0625\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0639\u0644\u0649 \u0642\u062f\u0645 \u0627\u0644\u0645\u0633\u0627\u0648\u0627\u0629 \u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0627\u0644\u0623\u0630\u0643\u064a\u0627\u0621 \u0628\u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639. \u0625\u0630\u0627 \u0642\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u0646\u0627\u0637\u0642 \u0648\u0633\u0637 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0636\u0639\u0641 \u0645\u0639\u062f\u0644 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0636\u0648\u0627\u062d\u064a \u060c \u0641\u0625\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0628\u0646\u0633\u0628\u0629 50-100\u066a \u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0633\u0637 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u0633\u0646 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"demographic-layering-for-enhanced-location-targeting-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demographic_Layering_for_Enhanced_Location_Targeting_Ads\"><\/span>\u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/strong> \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062f\u0642\u0629. \u0642\u062f \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0627\u0644\u0644\u064a\u0627\u0642\u0629 \u0627\u0644\u0628\u062f\u0646\u064a\u0629 \u0627\u0644\u0646\u0633\u0627\u0621 \u0627\u0644\u0644\u0648\u0627\u062a\u064a \u062a\u062a\u0631\u0627\u0648\u062d \u0623\u0639\u0645\u0627\u0631\u0647\u0646 \u0628\u064a\u0646 25 \u0648 45 \u0639\u0627\u0645\u064b\u0627 \u0639\u0644\u0649 \u0628\u0639\u062f 10 \u0623\u0645\u064a\u0627\u0644 \u0645\u0646 \u0645\u0648\u0642\u0639\u0647\u0646 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 \u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u062a\u0642\u0627\u0639\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0632\u064a\u062f \u0623\u0639\u0645\u0627\u0631\u0647\u0645 \u0639\u0646 50 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639. \u064a\u0639\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0631\u0643\u0628 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/p>\n\n\n\n<h3 id=\"competitive-geographic-analysis-and-market-intelligence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitive_Geographic_Analysis_and_Market_Intelligence\"><\/span>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0633\u0648\u0642<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Semrush \u0623\u0648 Spyfu \u0623\u0646 \u062a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0641\u064a\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u062c\u0647\u0648\u062f\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u060c \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0645\u0646\u0627\u0641\u0633\u0648\u0643.<\/p>\n\n\n\n<h3 id=\"seasonal-geographic-adjustments-for-regional-ppc-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seasonal_Geographic_Adjustments_for_Regional_PPC_Strategy\"><\/span>\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629<\/strong> \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u062a\u063a\u064a\u0631 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0639\u0627\u0645. \u064a\u0632\u064a\u062f \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0645\u0639\u062f\u0627\u062a \u0627\u0644\u062a\u0632\u0644\u062c \u0645\u0646 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0644\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0628\u0644\u064a\u0629 \u062e\u0644\u0627\u0644 \u0623\u0634\u0647\u0631 \u0627\u0644\u0634\u062a\u0627\u0621 \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0634\u0627\u0637\u0626. \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0628\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0648\u062c\u0647\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0644\u062c\u0648\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628<\/strong> \u064a\u062a\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646\u0641\u0635\u0644\u0629. \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0628\u062d\u062b \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0639\u0646 \u062d\u0644\u0648\u0644 \u0645\u062d\u0644\u064a\u0629 \u0641\u0648\u0631\u064a\u0629 \u0628\u064a\u0646\u0645\u0627 \u064a\u0628\u062d\u062b \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0639\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0648\u0633\u0639. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0636\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/p>\n\n\n\n<h2 id=\"step-by-step-google-ads-geographic-setup-process\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Google_Ads_Geographic_Setup_Process\"><\/span>\u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0639\u062f\u0627\u062f \u0641\u0639\u0627\u0644 <strong>\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 PPC<\/strong> \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0646\u0647\u062c\u064a\u064b\u0627 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062d\u0648\u0644 \u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062d\u0633\u0627\u0628\u0643 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/p>\n\n\n\n<h3 id=\"initial-campaign-configuration-for-location-targeting-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_Campaign_Configuration_for_Location_Targeting_Ads\"><\/span>\u0627\u0644\u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u062d\u0645\u0644\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0623\u0648\u0644\u064a<\/strong> \u064a\u0628\u062f\u0623 \u0628\u0627\u0644\u0646\u0642\u0631 \u0641\u0648\u0642 \"\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a\" \u0641\u064a \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u064a \u0627\u062e\u062a\u0631\u062a\u0647\u0627 \u060c \u062b\u0645 \u062a\u062d\u062f\u064a\u062f \"\u0627\u0644\u0645\u0648\u0627\u0642\u0639\" \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629. \u062a\u0642\u062f\u0645 \u0644\u0643 Google \u0648\u0627\u062c\u0647\u0629 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0639\u0627\u0644\u0645 \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0648\u0627\u0644\u0623\u0642\u0627\u0644\u064a\u0645 \u060c \u0645\u0645\u0627 \u064a\u0647\u062f\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0627 \u0644\u0645 \u062a\u0643\u0646 \u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u062d\u0642\u064b\u0627.<\/p>\n\n\n\n<h3 id=\"primary-location-selection-and-geographic-boundaries\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Primary_Location_Selection_and_Geographic_Boundaries\"><\/span>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0643\u062a\u0627\u0628\u0629 \u0645\u0648\u0627\u0642\u0639 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0634\u0631\u064a\u0637 \u0627\u0644\u0628\u062d\u062b. \u0623\u062b\u0646\u0627\u0621 \u0643\u062a\u0627\u0628\u0629 \"\u0634\u064a\u0643\u0627\u063a\u0648\" \u060c \u062a\u0648\u0641\u0631 Google \u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \"\u0634\u064a\u0643\u0627\u063a\u0648 \u060c \u0625\u0644\u064a\u0646\u0648\u064a \u060c \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\" \u060c \"\u0645\u0646\u0637\u0642\u0629 \u0634\u064a\u0643\u0627\u063a\u0648 \u0627\u0644\u062d\u0636\u0631\u064a\u0629\" \u0648 \"\u0634\u064a\u0643\u0627\u063a\u0648 \u060c \u0625\u0644\u064a\u0646\u0648\u064a \u060c \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 - \u0627\u0644\u0645\u062f\u064a\u0646\u0629\". \u064a\u063a\u0637\u064a \u0643\u0644 \u062e\u064a\u0627\u0631 \u0645\u0646\u0627\u0637\u0642 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644\u0643. \u064a\u0633\u062a\u0647\u062f\u0641 \u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062d\u0636\u0631\u064a\u0629 \u0627\u0644\u0636\u0648\u0627\u062d\u064a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629.<\/p>\n\n\n\n<h3 id=\"radius-configuration-for-service-area-businesses\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Radius_Configuration_for_Service_Area_Businesses\"><\/span>\u062a\u0643\u0648\u064a\u0646 RADIUS \u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0648\u064a\u0646 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \"\u0628\u062d\u062b \u0645\u062a\u0642\u062f\u0645\" \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \"\u0627\u0633\u062a\u0647\u062f\u0627\u0641 RADIUS\". \u0623\u062f\u062e\u0644 \u0639\u0646\u0648\u0627\u0646 \u0639\u0645\u0644\u0643 \u0623\u0648 \u0646\u0642\u0637\u0629 \u0645\u0631\u0643\u0632\u064a\u0629 \u060c \u062b\u0645 \u062d\u062f\u062f \u0645\u0633\u0627\u0641\u0629 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631. \u062a\u0633\u0645\u062d Google \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 RADIUS \u0645\u0646 \u0643\u064a\u0644\u0648\u0645\u062a\u0631 \u0648\u0627\u062d\u062f \u0625\u0644\u0649 500 \u0643\u064a\u0644\u0648\u0645\u062a\u0631 (\u0623\u0648 \u0645\u0627 \u064a\u0639\u0627\u062f\u0644 \u0627\u0644\u0623\u0645\u064a\u0627\u0644). \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u060c \u0627\u0628\u062f\u0623 \u0628\u0646\u0641\u0627\u0630\u064a \u0623\u0635\u063a\u0631 \u0648\u062a\u0648\u0633\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0623\u062a\u064a \u0645\u0646\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0639\u062a\u0642\u062f \u0623\u0646\u0647 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0623\u062a\u0648\u0627 \u0645\u0646\u0647.<\/p>\n\n\n\n<h3 id=\"location-exclusions-and-negative-geographic-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Exclusions_and_Negative_Geographic_Targeting\"><\/span>\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0633\u0644\u0628\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639<\/strong> \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0647\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u062f\u0631\u0627\u062c \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629. \u0627\u0646\u0642\u0631 \u0641\u0648\u0642 \"\u0627\u0633\u062a\u0628\u0639\u0627\u062f\" \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \"\u0627\u0644\u0647\u062f\u0641\" \u0639\u0646\u062f \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0645\u0646\u0639\u0647\u0627 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643. \u0642\u062f \u064a\u0633\u062a\u0628\u0639\u062f \u0645\u0637\u0639\u0645 \u0641\u064a \u0648\u0633\u0637 \u0645\u062f\u064a\u0646\u0629 \u0634\u064a\u0643\u0627\u063a\u0648 \u0627\u0644\u0636\u0648\u0627\u062d\u064a \u0627\u0644\u0628\u0639\u064a\u062f\u0629 \u062d\u064a\u062b \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u060c \u0623\u0648 \u0642\u062f \u062a\u0633\u062a\u0628\u0639\u062f \u0634\u0631\u0643\u0629 \u0645\u062d\u0627\u0645\u0627\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0642\u0627\u0646\u0648\u0646 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062c\u0645\u064a\u0639 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0628\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0646\u064a\u0648\u064a\u0648\u0631\u0643.<\/p>\n\n\n\n<h3 id=\"advanced-options-and-presence-settings\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Options_and_Presence_Settings\"><\/span>\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u062c\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u062d\u0627\u0633\u0645\u0629 \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646. \u0636\u0645\u0646 \"\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639\" \u060c \u0633\u062a\u062c\u062f \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \"\u0627\u0644\u0647\u062f\u0641\" \u0645\u0639 \u062e\u064a\u0627\u0631\u064a\u0646: \"\u0627\u0644\u062d\u0636\u0648\u0631 \u0623\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\" \u0648 \"\u0627\u0644\u062d\u0636\u0648\u0631\". \u064a\u0639\u0631\u0636 \"\u0627\u0644\u062d\u0636\u0648\u0631 \u0623\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\" \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0645\u0648\u0627\u0642\u0639\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0623\u0648 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0638\u0647\u0631\u0648\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u0648\u0627\u0642\u0639\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u064a\u0639\u0631\u0636 \"Presence\" \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0642\u0637 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0641\u0642\u0637. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u060c \u064a\u0648\u0641\u0631 \"\u0627\u0644\u062d\u0636\u0648\u0631\" \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0644\u0623\u0646\u0647 \u064a\u0644\u063a\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u0643\u0648\u0646\u0648\u0646 \u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u0648\u0642\u0639\u0643 \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0646\u0641\u064a\u0630 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0637\u0627\u0621<\/strong> \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0623\u0646 \u064a\u062b\u0628\u062a \u0646\u062c\u0627\u062d \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0623\u0648\u0644\u064a. \u0627\u0631\u062c\u0639 \u0625\u0644\u0649 \u0642\u0633\u0645 \"\u0627\u0644\u0645\u0648\u0627\u0642\u0639\" \u0648\u0627\u0628\u062d\u062b \u0639\u0646 \"\u0635\u0641\u0629 \u0627\u0644\u0639\u0637\u0627\u0621\". \u0627\u0644\u0639\u0645\u0648\u062f. \u0647\u0646\u0627 \u064a\u0645\u0643\u0646\u0643 \u0632\u064a\u0627\u062f\u0629 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u062a\u0642\u0644\u064a\u0644\u0647\u0627 \u0644\u0645\u0648\u0627\u0642\u0639 \u0645\u062d\u062f\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0625\u0630\u0627 \u062a\u062d\u0648\u0644 \u0648\u0633\u0637 \u0645\u062f\u064a\u0646\u0629 \u0634\u064a\u0643\u0627\u063a\u0648 \u0625\u0644\u0649 150\u066a \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0641\u0641\u0643\u0631 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0628\u0646\u0633\u0628\u0629 25-50\u066a \u0644\u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0637\u0642\u0629.<\/p>\n\n\n\n<h2 id=\"regional-ppc-strategy-development\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regional_PPC_Strategy_Development\"><\/span>\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0637\u0648\u064a\u0631 \u0634\u0627\u0645\u0644 <strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u0640PPC<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0645\u062b\u0644 \u0634\u0631\u0627\u0626\u062d \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0645\u064a\u0632\u0629 \u0630\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0641\u0631\u064a\u062f\u0629. \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0644\u062f\u0645\u062c \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/strong> \u064a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u0627\u062f\u0631\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062f\u062e\u0644 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u064a\u0648\u0641\u0631 \u0645\u0643\u062a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0621 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0641\u0635\u0644\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0631\u0645\u0632 \u0627\u0644\u0628\u0631\u064a\u062f\u064a \u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u064f\u0638\u0647\u0631 Google Analytics \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0646\u0634\u0623 \u0641\u064a\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646. \u062a\u0643\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0642 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u0631\u0627\u0633\u0644\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 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\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/strong> \u064a\u0645\u0643\u0646 \u062a\u0636\u062e\u064a\u0645 <strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u0640PPC<\/strong> \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629. \u062a\u0648\u0641\u0631 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a 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\u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/p>\n\n\n\n<h2 id=\"performance-optimization-and-measurement\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance_Optimization_and_Measurement\"><\/span>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"location-performance-analysis-and-customer-value-assessment\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Performance_Analysis_and_Customer_Value_Assessment\"><\/span>\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u0642\u064a\u064a\u0645 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0641\u062d\u0635 \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u064a\u0645\u064b\u0627 \u0645\u062a\u0641\u0627\u0648\u062a\u0629 \u0644\u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629 \u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0625\u062d\u0627\u0644\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644. \u0642\u062f \u064a\u0646\u062a\u062c \u0639\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0630\u064a \u064a\u0648\u0644\u062f \u0639\u062f\u062f\u064b\u0627 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u064a\u062d\u064a\u0644\u0648\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/p>\n\n\n\n<h3 id=\"geographic-attribution-modeling-for-regional-ppc-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geographic_Attribution_Modeling_for_Regional_PPC_Strategy\"><\/span>\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 PPC \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/strong> \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0645\u062e\u062a\u0644\u0641\u0629. \u0642\u062f \u064a\u0628\u062d\u062b \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0627\u0644\u062c\u0648\u0627\u0644 \u0623\u062b\u0646\u0627\u0621 \u0648\u062c\u0648\u062f\u0647\u0645 \u0641\u064a \u0645\u0643\u0627\u0646 \u0645\u0627 \u0648\u0644\u0643\u0646 \u064a\u0634\u062a\u0631\u0648\u0646 \u0623\u062b\u0646\u0627\u0621 \u0648\u062c\u0648\u062f\u0647\u0645 \u0641\u064a \u0645\u0643\u0627\u0646 \u0622\u062e\u0631 \u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u0648 \u062a\u0643\u0627\u0645\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \/ \u063a\u064a\u0631 \u0645\u062a\u0635\u0644. \u064a\u0645\u0643\u0646 \u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0645\u0646 Google \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0647\u0630\u0647.<\/p>\n\n\n\n<h3 id=\"roi-calculation-by-geographic-area\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROI_Calculation_by_Geographic_Area\"><\/span>\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062d\u0633\u0628 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0647\u0648\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0639\u0628\u0631 \u0645\u0646\u0627\u0637\u0642 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0642\u062f \u062a\u0648\u0644\u062f \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0647\u0627\u0645\u0634 \u0628\u064a\u0646\u0645\u0627 \u064a\u0646\u062a\u062c \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0639\u0645\u0644\u0627\u0621 \u0623\u0642\u0644 \u0648\u0644\u0643\u0646 \u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0644\u062d\u062c\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0633\u0645\u064a<\/strong> \u064a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0641\u064a\u062f \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u0639\u0631\u0636 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0648\u0627\u0644\u0631\u0628\u0639\u064a\u0629 \u0648\u0627\u0644\u0633\u0646\u0648\u064a\u0629. \u062a\u0635\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u062a\u0648\u0642\u064a\u062a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0645\u062b\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/strong> \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0648\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642. \u0625\u0630\u0627 \u0642\u0644\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0645\u0646 \u0627\u0644\u0646\u0634\u0627\u0637 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u0639\u064a\u0646\u0629 \u060c \u0641\u0625\u0646 \u0632\u064a\u0627\u062f\u0629 \u062a\u0648\u0627\u062c\u062f\u0643 \u0642\u062f \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0642\u0644. \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0637\u0627\u0621 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629.<\/p>\n\n\n\n<h2 id=\"common-geo-targeting-mistakes-and-solutions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Geo_Targeting_Mistakes_and_Solutions\"><\/span>\u0623\u062e\u0637\u0627\u0621 \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0634\u0627\u0626\u0639\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642<\/strong> \u064a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u063a\u0644\u0649 \u0641\u064a <strong>\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 PPC<\/strong> \u062d\u0645\u0644\u0627\u062a. \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0623\u0648 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0644\u0629 \u062f\u0648\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644. \u0645\u0637\u0639\u0645 \u0645\u062d\u0644\u064a \u064a\u0633\u062a\u0647\u062f\u0641 \u062f\u0648\u0644\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u064a\u0647\u062f\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0644\u0649 \u0628\u0639\u062f \u0645\u0626\u0627\u062a \u0627\u0644\u0623\u0645\u064a\u0627\u0644 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0639\u062f\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0644\u062d\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong> \u064a\u0641\u0648\u062a\u0643 \u0627\u0644\u0641\u0631\u0635 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631. \u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u0639\u0631\u0636 \u0639\u0646\u0648\u0627\u0646 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class=\"wp-block-paragraph\"><strong>\u062a\u062c\u0627\u0647\u0644 \u0633\u0644\u0648\u0643 \u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u0648\u0627\u0644<\/strong> \u064a\u062a\u062c\u0627\u0647\u0644 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0628\u0642\u0635\u062f \u0645\u062d\u0644\u064a \u0641\u0648\u0631\u064a. \u062a\u062a\u0637\u0644\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0645\u062b\u0644 \"\u0628\u064a\u062a\u0632\u0627 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646\u064a\" \u0623\u0648 \"\u0633\u0628\u0627\u0643 \u0627\u0644\u0637\u0648\u0627\u0631\u0626\" \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 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\u062a\u0633\u062a\u0647\u062f\u0641\u0647\u0627 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629. \u064a\u0639\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0648\u0645\u0635\u062f\u0627\u0642\u064a\u062a\u0647.<\/p>\n\n\n\n<h2 id=\"future-of-geographic-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Future_of_Geographic_Targeting\"><\/span>\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629<\/strong> \u064a\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0643\u064a\u0641 <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong> \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0645\u062b\u0644 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645. \u062a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0646 Google \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0628\u0634\u0631 \u0645\u0637\u0627\u0628\u0642\u062a\u0647\u0627 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0633\u0631\u0639\u0629 \u0623\u0648 \u0627\u0644\u062f\u0642\u0629. \u064a\u0635\u0628\u062d \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0636\u062f\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u062d\u064a\u062b \u062a\u0624\u062b\u0631 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0645\u062b\u0644 GDPR \u0648 CCPA \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0623\u063a\u0631\u0627\u0636 \u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u064a\u0636\u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639 \u0628\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0645\u062a\u0635\u0644<\/strong> \u064a\u0648\u0633\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0627\u0632\u0644 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0648\u0623\u062c\u0647\u0632\u0629 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 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\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0635\u0648\u062a\u064a<\/strong> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u0644\u064a \u060c \u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u062d\u064a\u062b \u062a\u062a\u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0635\u0648\u062a\u064a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639. \u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0635\u0648\u062a\u064a \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0641\u0647\u0645 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>\u0623\u0633\u0626\u0644\u0629 \u0645\u0643\u0631\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 id=\"how-precise-is-google-ads-location-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_precise_is_Google_Ads_location_targeting\"><\/span><strong>\u0645\u0627 \u0645\u062f\u0649 \u062f\u0642\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0627\u0642\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google\u061f<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062d\u0642\u0642 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0627\u0642\u0639 Google \u062f\u0642\u0629 \u0645\u0644\u062d\u0648\u0638\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 GPS \u0648\u0639\u0646\u0627\u0648\u064a\u0646 IP \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u060c \u064a\u0648\u0641\u0631 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0642\u0629 \u062f\u0642\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u062a\u0638\u0644 \u0645\u0633\u062a\u062d\u064a\u0644\u0629 \u0628\u0633\u0628\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 VPN \u0648\u0627\u0646\u062a\u062d\u0627\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0642\u064a\u0648\u062f \u0645\u0635\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h2 id=\"should-i-target-users-interested-in-my-location-or-only-users-in-my-location\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_target_users_interested_in_my_location_or_only_users_in_my_location\"><\/span><strong>\u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u0648\u0642\u0639\u064a 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\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0642\u062f \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629 \u0623\u0648 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0645\u0643\u0648\u0646\u0627\u062a \u0645\u0647\u0645\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u0648\u0642\u0639\u0647\u0645.<\/p>\n\n\n\n<h2 id=\"how-often-should-i-adjust-my-location-targeting-settings\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_often_should_I_adjust_my_location_targeting_settings\"><\/span><strong>\u0643\u0645 \u0645\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0642\u0648\u0645 \u0628\u0636\u0628\u0637 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0639\u0645 \u060c \u062a\u0633\u0645\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0628\u0623\u0647\u062f\u0627\u0641 RADIUS \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0645\u0631\u0627\u0643\u0632 \u0648\u0645\u0633\u0627\u0641\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0639\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u0648 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0645\u0646\u0627\u0637\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0639 \u0642\u062f\u0631\u0627\u062a \u062e\u062f\u0645\u0629 \u0645\u062a\u0641\u0627\u0648\u062a\u0629.<\/p>\n\n\n\n<h2 id=\"what-s-the-optimal-radius-size-for-local-service-businesses\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_optimal_radius_size_for_local_service_businesses\"><\/span><strong>\u0645\u0627 \u0647\u0648 \u062d\u062c\u0645 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u061f<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062a\u0645\u062f \u062d\u062c\u0645 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0639\u0644\u0649 \u0646\u0648\u0639 \u0639\u0645\u0644\u0643 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0623\u0646\u0645\u0627\u0637 \u0633\u0641\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0628\u062f\u0623 \u0628\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0645\u062a\u062d\u0641\u0638\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0646\u0634\u0623 \u0641\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u060c \u062b\u0645 \u062a\u0648\u0633\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0623\u062b\u0646\u0627\u0621 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u062a\u0642\u0627\u0646 <strong>\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 PPC<\/strong> \u064a\u062d\u0648\u0644 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0644\u0649 \u0622\u0644\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0623\u0631\u0628\u0627\u062d. \u062a\u0648\u0641\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u064a \u064a\u063a\u0637\u064a\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong> \u0647\u0630\u0627 \u064a\u062a\u0641\u0648\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0623\u0639\u0645\u0627\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0646\u062c\u0627\u062d \u0645\u0639 <strong>\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u0640PPC<\/strong> \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u0628\u062f\u0623 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u064a\u0648\u0645 \u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0623\u0647\u0645 \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0639\u0628\u0631 \u062d\u0633\u0627\u0628\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0623\u062f\u0627\u0621\u061f \u0627\u0628\u062f\u0623 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0625\u0639\u062f\u0627\u062f\u0627\u062a\u0643 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u060c \u0648\u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u0637\u0648\u0629 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\u0628\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u0645\u0631\u0648\u0646 \u0641\u064a \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0634\u0643\u0644 \u0633\u064a\u0626.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 PPC \u0644\u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u062f\u0644\u064a\u0644 \u0643\u0627\u0645\u0644 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n","protected":false},"author":207299358,"featured_media":17234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174585],"tags":[783680817,10281],"class_list":["post-13961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-advertising","tag-geo-targeting-ppc","tag-ppc"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- 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