{"id":18481,"date":"2026-05-12T20:59:22","date_gmt":"2026-05-12T17:59:22","guid":{"rendered":"https:\/\/webpivots.com\/\u061fpost_type=guide & # 038\u061b p = 18481"},"modified":"2026-10-13T07:02:44","modified_gmt":"2026-10-13T04:02:44","slug":"google-ads-management","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/google-ads-management\/","title":{"rendered":"\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google: \u0643\u064a\u0641\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u062d\u0645\u0644\u0629 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0648\u064a\u0644"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0641\u0634\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0623\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0644\u064a\u0633\u062a 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14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webpivots.com\/ar\/google-ads-management\/#What_Is_Google_Ads_Management_and_Why_Setup_Is_Everything\">\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0647\u0648 \u0643\u0644 \u0634\u064a\u0621\u061f<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/ar\/google-ads-management\/#Step_1_Build_Your_Account_Structure_Before_Touching_a_Campaign\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0642\u0645 \u0628\u0628\u0646\u0627\u0621 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\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/google-ads-management\/#Common_Google_Ads_Mistakes_That_Waste_Budget\">\u0623\u062e\u0637\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/google-ads-management\/#FAQ_Google_Ads_Management_Questions_Answered\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629: \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/google-ads-management\/#Conclusion\">\u062e\u0627\u062a\u0645\u0629<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-google-ads-management-and-why-setup-is-everything\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_Ads_Management_and_Why_Setup_Is_Everything\"><\/span>\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0647\u0648 \u0643\u0644 \u0634\u064a\u0621\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/strong> \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0628\u0646\u0627\u0621 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class=\"wp-block-paragraph\">\u0623\u0643\u0628\u0631 \u062e\u0637\u0623 \u0641\u064a <strong>\u0625\u0639\u062f\u0627\u062f \u062d\u0645\u0644\u0629 PPC<\/strong> \u0644\u064a\u0633 \u0625\u0639\u062f\u0627\u062f\u064b\u0627 \u062a\u062e\u0637\u0626 \u0641\u064a\u0647 - \u0644\u0642\u062f \u0628\u062f\u0623 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u062a\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644. \u064a\u0628\u062f\u0648 \u062d\u0633\u0627\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0645\u0646\u0638\u0645 \u062c\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062d\u0633\u0627\u0628 \u2190 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u2190 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a 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\u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u064a\u0646 \u0627\u0644\u062a\u062d\u062f\u062b \u0625\u0644\u064a\u0647\u0627 \u062c\u0645\u064a\u0639\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u0629\u064b. \u064a\u0646\u062a\u0645\u064a \"Emergency Plumber Near Me\" \u0648 \"24 \u0633\u0627\u0639\u0629 Plumber\" \u0648 \"Emergency Plumbing Service\" \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0623\u0646\u0647\u0645 \u062c\u0645\u064a\u0639\u064b\u0627 \u064a\u0645\u062b\u0644\u0648\u0646 \u0646\u0641\u0633 \u0646\u064a\u0629 \u0627\u0644\u0628\u0627\u062d\u062b \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u0627 \u0628\u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643 <strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong> \u0647\u064a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0639\u0631\u0648\u0636 \u0623\u0633\u0639\u0627\u0631 \u0644\u0647\u0627 \u062f\u0627\u062e\u0644 \u0643\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0643 <strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/strong> \u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0634\u0628\u0643\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u062c\u0627\u0648\u0628\u0629 (RSAS) \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0637\u0627\u0628\u0642 \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0639 \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0630\u064a \u064a\u0631\u062a\u0643\u0628\u0647 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0647\u0648 \u062d\u0634\u0631 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 - \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0637\u064a \u0646\u0648\u0627\u064a\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u060c \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u062d\u062f \u0623\u0646 \u064a\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0645\u0644\u0627\u0626\u0645 \u0644\u0647\u0645 \u062c\u0645\u064a\u0639\u064b\u0627 \u060c <strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629<\/strong> \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636\u0627\u062a \u060c \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u062a\u0623\u062b\u0631. \u0623\u0646\u0634\u0626 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0634\u062f\u062f\u0629 \u0648\u0645\u0631\u0643\u0632\u0629 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 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\u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629: \u0633\u0628\u0627\u0643 \u0627\u0644\u0637\u0648\u0627\u0631\u0626 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646\u064a<\/div><div class=\"cm-line\">\u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u2502 \u251c\u2500\u2500<\/div><div class=\"cm-line\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a: RSA # 1\u060c RSA # 2<\/div><div class=\"cm-line\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/div><div class=\"cm-line\">\u2502 \u251c\u2500\u2500 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629: \"\u0625\u0635\u0644\u0627\u062d \u0623\u0646\u0627\u0628\u064a\u0628 \u0627\u0644\u0627\u0646\u0641\u062c\u0627\u0631\" \u060c \"\u0623\u0646\u0628\u0648\u0628 \u0627\u0646\u0641\u062c\u0627\u0631 \u0633\u0628\u0627\u0643\u0629\"<\/div><div class=\"cm-line\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u2502<\/div><div class=\"cm-line\">\u2502<\/div><div class=\"cm-line\">\u062d\u0645\u0644\u0629 \u251c\u2500\u2500: \u062a\u0631\u0643\u064a\u0628 \u0633\u062e\u0627\u0646 \u0627\u0644\u0645\u064a\u0627\u0647 (\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629: 30 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u064a\u0648\u0645)<\/div><div class=\"cm-line\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/div><div class=\"cm-line\">\u2502 \u2514\u2500\u2500 \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/div><div class=\"cm-line\">\u2502<\/div><div class=\"cm-line\">\u062d\u0645\u0644\u0629 \u2514\u2500\u2500: \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0635\u0631\u0641 (\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629: 20 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u064a\u0648\u0645)<\/div><div class=\"cm-line\">    \u2514\u2500\u2500 \u0627\u0639\u0644\u0627\u0646<\/div><div class=\"cm-line\"><\/div><\/code><\/pre>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0646\u062d\u0643 \u0647\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u062a\u062d\u0643\u0645\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0629 - \u0648\u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0644\u0636\u0628\u0637.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 id=\"step-2-choose-the-right-campaign-type\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Choose_the_Right_Campaign_Type\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0627\u062e\u062a\u0631 \u0646\u0648\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0635\u062d\u064a\u062d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u062f\u0645 Google \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u062a\u0633\u0648\u0642 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0642\u0635\u0649 \u0648\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0644\u0623\u062c\u0644 <strong>\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<\/strong> \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0648 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0623\u0634\u062e\u0627\u0635 \u064a\u0628\u062d\u062b\u0648\u0646 \u0628\u0646\u0634\u0627\u0637 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u060c <strong>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/strong> \u0647\u064a \u062d\u064a\u062b \u062a\u0628\u062f\u0623. \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0631\u0636 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0628\u062d\u062b \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0646\u0635\u064a\u0629 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b Google \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0643\u062a\u0628\u0648\u0646 \u0628\u0646\u0634\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0627\u0644\u0642\u0635\u062f \u0635\u0631\u064a\u062d \u0648\u0641\u0648\u0631\u064a - \u0634\u062e\u0635 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646 \"Emergency Plumber Austin\" \u064a\u0631\u064a\u062f \u0633\u0628\u0627\u0643\u064b\u0627 \u0627\u0644\u0622\u0646. \u0647\u0630\u0647 \u0647\u064a \u0623\u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0634\u0631\u0627\u0624\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0635\u0648\u0649 - \u062f\u0641\u0639\u0629 Google \u0627\u0644\u0639\u062f\u0648\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0646\u062d\u0648 \u062d\u0645\u0644\u0627\u062a \u0645\u0624\u062a\u0645\u062a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0645\u062e\u0632\u0648\u0646\u0647\u0627 - \u0644\u064a\u0633\u062a \u0645\u0646\u0637\u0642\u0629 \u0645\u0628\u062a\u062f\u0626\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0643\u0645\u0643\u0645\u0644 \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0645\u0644\u0627\u062a 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class=\"wp-block-paragraph\"><strong>\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629:<\/strong> \u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0645\u0639\u0646\u0649 \u0643\u0644\u0645\u062a\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 <code>\"\u062a\u0631\u0643\u064a\u0628 \u0633\u062e\u0627\u0646 \u0627\u0644\u0645\u064a\u0627\u0647\"<\/code> \u0642\u062f \u062a\u0638\u0647\u0631 \"\u062a\u0643\u0644\u0641\u0629 \u062a\u0631\u0643\u064a\u0628 \u0633\u062e\u0627\u0646 \u0627\u0644\u0645\u064a\u0627\u0647\" \u060c \"\u062a\u0631\u0643\u064a\u0628 \u0633\u062e\u0627\u0646 \u0627\u0644\u0645\u064a\u0627\u0647 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646\u064a\" 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\u0627\u0644\u0628\u062d\u062b \u0645\u0639 \u0645\u0639\u0646\u0649 \u0643\u0644\u0645\u062a\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0639 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641. \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0637\u0627\u0628\u0642 \u062a\u0627\u0645 <code>[\u0633\u0628\u0627\u0643 \u0637\u0627\u0631\u0626]<\/code> \u0633\u064a\u064f\u0639\u0631\u0636 \"\u0627\u0644\u0633\u0628\u0627\u0643 \u0627\u0644\u0637\u0627\u0631\u0626\" \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0642\u0631\u064a\u0628\u0629 \u062c\u062f\u064b\u0627 \u060c \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \"\u0627\u0644\u0633\u0628\u0627\u0643\u0629 \u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0637\u0648\u0627\u0631\u0626\" \u0623\u0648 \"\u062e\u062f\u0645\u0629 \u0627\u0644\u0633\u0628\u0627\u0643\u0629 \u0627\u0644\u0637\u0627\u0631\u0626\u0629\". \u064a\u0645\u0646\u062d\u0643 \u0647\u0630\u0627 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 - \u0648\u0644\u0643\u0646\u0647 \u064a\u062d\u062f \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647\u062c \u0627\u0644\u0628\u062f\u0621 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a: \u0625\u0637\u0644\u0627\u0642 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0645\u0629. \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u062a\u0648\u0641\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u061b \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0645\u0629 \u062a\u0648\u0641\u0631 \u0627\u0644\u062f\u0642\u0629. \u0623\u062b\u0646\u0627\u0621 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646 \u064a\u0648\u0645\u064b\u0627 \u0627\u0644\u0623\u0648\u0644\u0649 \u060c \u0633\u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0648\u064a\u0644 \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0644\u062a\u062a\u0637\u0627\u0628\u0642 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0639 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0624\u062f\u064a\u064a\u0646 \u0644\u062f\u064a\u0643 \u0648\u062a\u0636\u064a\u0641 \u0633\u0644\u0628\u064a\u0627\u062a \u0644\u062d\u0638\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0631\u0627\u0647\u0627 \u062d\u062a\u0645\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0639\u0631\u064a\u0636 \u062d\u062a\u0649 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0645\u0647\u0645\u0629<\/strong> - \u0645\u0627 \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 50-100 \u062a\u062d\u0648\u064a\u0644 \u0634\u0647\u0631\u064a\u064b\u0627 - \u0648\u0642\u0627\u0626\u0645\u0629 \u0643\u0644\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0642\u0648\u064a\u0629 \u0645\u0628\u0646\u064a\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u0628\u062f\u0648\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0646 \u060c \u0633\u062a\u062c\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0637\u0631\u0642\u064b\u0627 \u0645\u0628\u062a\u0643\u0631\u0629 \u0644\u0625\u0646\u0641\u0627\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0639\u0644\u0649 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062a\u062d\u0648\u0644 \u0623\u0628\u062f\u064b\u0627.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 id=\"step-4-build-your-negative-keyword-list-from-day-one\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Build_Your_Negative_Keyword_List_From_Day_One\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u0625\u0646\u0634\u0627\u0621 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/strong> \u0647\u064a \u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u0629 - \u0641\u0647\u064a \u0628\u0646\u0641\u0633 \u0623\u0647\u0645\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u060c \u0648\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0625\u0645\u0627 \u0644\u0627 \u064a\u0628\u0646\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0623\u0648 \u064a\u0646\u062a\u0638\u0631\u0648\u0646 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b \u0644\u0644\u0628\u062f\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u0648\u0644 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0644\u0640 Google: \"\u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0645\u062f\u0649 \u062a\u0634\u0627\u0628\u0647 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0645\u0639 \u0643\u0644\u0645\u0627\u062a\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u0644\u0627 \u062a\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0647\". \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u062e\u062f\u0645\u0629 \u0633\u0628\u0627\u0643\u0629 \u0645\u062a\u0645\u064a\u0632\u0629\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0625\u0636\u0627\u0641\u0629 \u0643\u0644\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0645\u062b\u0644 <code>\u062d\u0631\u0631<\/code>, <code>DIY<\/code>, <code>\u0643\u064a\u0641<\/code>, <code>\u0627\u0644\u062a\u0645\u0647\u0646<\/code>, <code>\u0648\u0638\u0627\u0626\u0641<\/code>\u0648 \u0648 <code>\u0645\u062f\u0631\u0633\u0629<\/code> - \u0644\u0623\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u0644\u0627 \u064a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0627\u0633\u062a\u0626\u062c\u0627\u0631 \u0633\u0628\u0627\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0646\u0627\u0643 \u0646\u0648\u0639\u0627\u0646 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0644\u0644\u0628\u0646\u0627\u0621: <strong>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0641\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u060c \u0648 <strong>\u0627\u0644\u0633\u0644\u0628\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0625\u0636\u0627\u0641\u062a\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0642\u0631\u064a\u0631 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0639\u062f \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c 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<code>\u0648\u0638\u0627\u0626\u0641<\/code>, <code>\u0648\u0638\u0627\u0626\u0641<\/code>, <code>\u0631\u0627\u062a\u0628<\/code>, <code>\u062a\u0623\u062c\u064a\u0631<\/code>, <code>\u0645\u0628\u062a\u062f\u0626<\/code><\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629: <code>\u0645\u0633\u0627\u0631<\/code>, <code>\u0634\u0647\u0627\u062f\u0629<\/code>, <code>\u062a\u062f\u0631\u064a\u0628<\/code>, <code>\u0645\u062f\u0631\u0633\u0629<\/code>, <code>\u062a\u0639\u0644\u0645<\/code><\/li>\n\n\n\n<li>\u0634\u0631\u0648\u0637 \u0645\u062c\u0627\u0646\u064a\u0629 \u0648 DIY: <code>\u062d\u0631\u0631<\/code>, <code>DIY<\/code>, <code>\u0646\u0641\u0633\u0643<\/code>, <code>\u0628\u062f\u0648\u0646<\/code>, <code>\u0625\u0635\u0644\u0627\u062d \u0631\u062e\u064a\u0635<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u062a\u0643 \u0644\u0645\u062f\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0646\u060c \u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u062a\u0642\u0631\u064a\u0631 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u2190 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0648\u0627\u062c\u0647\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google) \u0648\u0642\u0645 \u0628\u0627\u0644\u0641\u0631\u0632 \u062d\u0633\u0628 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631. \u0633\u062a\u0631\u0649 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0637\u0644\u0642\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643. \u0627\u0630\u0647\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0644 \u0648\u0627\u062d\u062f. \u0623\u0636\u0641 \u0623\u064a \u0634\u064a\u0621 \u063a\u064a\u0631 \u0630\u064a \u0635\u0644\u0629 \u0643\u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u0644\u0628\u064a\u0629. \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u0647\u0645\u0629 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 - \u0625\u0646\u0647\u0627 \u062a\u062e\u0635\u0635 \u0623\u0633\u0628\u0648\u0639\u064a \u0641\u064a \u0623\u0648\u0644 90 \u064a\u0648\u0645\u064b\u0627 \u0648\u0634\u0647\u0631\u064a\u064b\u0627 \u0628\u0639\u062f \u0630\u0644\u0643.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 id=\"step-5-write-responsive-search-ads-that-actually-earn-clicks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Write_Responsive_Search_Ads_That_Actually_Earn_Clicks\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 5: \u0627\u0643\u062a\u0628 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u062d\u062b\u064a\u0629 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u062a\u0643\u0633\u0628 \u0646\u0642\u0631\u0627\u062a \u0641\u0639\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627 <strong>\u0625\u0639\u0644\u0627\u0646 \u0628\u062d\u062b \u0645\u062a\u062c\u0627\u0648\u0628 (RSA)<\/strong> \u0647\u0648 \u0634\u0643\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0642\u064a\u0627\u0633\u064a \u0644\u062d\u0645\u0644\u0627\u062a \u0628\u062d\u062b Google. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u062a\u0627\u0628\u0629 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u062d\u062f \u062b\u0627\u0628\u062a \u060c \u062a\u0643\u062a\u0628 \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 15 \u0639\u0646\u0648\u0627\u0646\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0648 4 \u0623\u0648\u0635\u0627\u0641\u064b\u0627 \u060c \u0648\u064a\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0645\u0646 Google \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u064a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647 \u064a\u0632\u064a\u0644 \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a. \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u060c \u0641\u0625\u0646\u0647 \u064a\u0643\u0627\u0641\u0626 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 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\u0639\u0644\u0649 \u0627\u0644\u062e\u0637.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u060c \u062a\u062a\u0643\u0627\u0645\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 Shopify \u0648 WooCommerce \u0648\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0633\u062d\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627. \u0642\u0645 \u0628\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0648\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0646 \u0642\u064a\u0645 \u0627\u0644\u0637\u0644\u0628 \u062a\u0645\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0642\u0628\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 id=\"step-7-choose-the-right-bidding-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Choose_the_Right_Bidding_Strategy\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 7: \u0627\u062e\u062a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629<\/strong> \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0631\u062a\u0643\u0628 \u0641\u064a\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062e\u0637\u0623\u064b \u0641\u0627\u062f\u062d\u064b\u0627: \u0641\u0647\u0645 \u064a\u0633\u0644\u0645\u0648\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0623\u062a\u0645\u062a\u0629 Google \u0642\u0628\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 Google \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0630\u0643\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0646 Google - CPA \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 ROAS \u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a - \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0628\u064a\u0627\u0646\u0627\u062a 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class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u0631\u0627\u0643\u0645 30-50 \u062a\u062d\u0648\u064a\u0644\u0627\u064b\u060c \u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 <strong>\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/strong> (\u0628\u062f\u0648\u0646 CPA \u0645\u0633\u062a\u0647\u062f\u0641\u064b\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629) \u0644\u0644\u0633\u0645\u0627\u062d \u0644\u0640 Google \u0628\u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0628\u0645\u062c\u0631\u062f \u062a\u062c\u0645\u064a\u0639 50-100 \u062a\u062d\u0648\u064a\u0644 \u0648\u0641\u0647\u0645 \u0645\u062a\u0648\u0633\u0637 CPA \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0645\u0644\u0641 <strong>\u0647\u062f\u0641 CPA<\/strong> \u0644\u0645\u0646\u062d Google \u0647\u062f\u0641\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u062a\u062f\u0631\u062c - \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \/ \u0627\u0644\u062a\u0643\u0628\u064a\u0631 \u2190 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u2190 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 - \u064a\u0645\u0646\u062d \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0631\u0636 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a 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id=\"Step_8_Configure_Your_Ad_Schedule_and_Device_Bid_Adjustments\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 8: \u062a\u0643\u0648\u064a\u0646 \u062c\u062f\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0631\u0648\u0636 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062c\u0647\u0627\u0632<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0645\u062c\u0631\u062f \u0628\u062f\u0621 \u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u062a\u0643 \u0648\u062a\u0634\u063a\u064a\u0644\u0647\u0627 \u060c \u064a\u0624\u062b\u0631 \u0625\u0639\u062f\u0627\u062f\u0627\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062d\u062a\u0649 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\u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0628\u0646\u0633\u0628\u0629 30-40\u066a \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0623\u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644\u0627\u064b.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 id=\"the-first-30-days-of-google-ads-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_First_30_Days_of_Google_Ads_Optimization\"><\/span>\u0623\u0648\u0644 30 \u064a\u0648\u0645\u064b\u0627 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0625\u0639\u062f\u0627\u062f \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 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id=\"common-google-ads-mistakes-that-waste-budget\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Google_Ads_Mistakes_That_Waste_Budget\"><\/span>\u0623\u062e\u0637\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u0631\u0636 \u0627\u0644\u062a\u064a \u064a\u063a\u0637\u064a\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0643\u0644\u0641 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0647\u064a \u0646\u0641\u0633\u0647\u0627 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class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0633\u0645\u0627\u062d \u0628\u062a\u0648\u0635\u064a\u0627\u062a Google \u062f\u0648\u0646 \u0631\u0627\u062f\u0639.<\/strong> \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0647\u064a \u0645\u064a\u0632\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0640 Google \u060c \u0648\u0644\u064a\u0633 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646. \u0631\u0627\u062c\u0639 \u0643\u0644 \u062a\u0648\u0635\u064a\u0629 \u064a\u062f\u0648\u064a\u064b\u0627 \u0642\u0628\u0644 \u0627\u0644\u062a\u0642\u062f\u064a\u0645. \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646\u0647\u0645 - \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0633\u0639 \u060c \u0648\u0625\u0636\u0627\u0641\u0629 \u0643\u0644\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a 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wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1778608436640\"><strong class=\"schema-faq-question\"><strong>\u0643\u0645 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0646\u0641\u0642 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0643\u0645\u0628\u062a\u062f\u0626\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0645\u063a\u0632\u0649 \u0628\u0633\u0631\u0639\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0647\u0648 30 \u0625\u0644\u0649 50 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0644\u0645\u0639\u0638\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a. \u0641\u064a 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class=\"schema-faq-answer\"><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629<\/strong> \u0647\u0648 \u062a\u0635\u0646\u064a\u0641 Google 1-10 \u0644\u0623\u0647\u0645\u064a\u0629 \u0648\u062c\u0648\u062f\u0629 \u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0648\u0635\u0641\u062d\u0627\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629. \u062a\u0639\u0646\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0623\u0646 Google \u062a\u0639\u062a\u0628\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0641\u064a\u062f\u064b\u0627 \u062d\u0642\u064b\u0627 \u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0627 - \u0648\u064a\u0643\u0627\u0641\u0626\u0643 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0644\u0644\u0646\u0642\u0631\u0629 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class=\"wp-block-paragraph\">\u0623\u0643\u0628\u0631 \u0641\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0625\u0646\u0647 \u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0641\u064a \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u0633\u062a\u0635\u0628\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a 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\u0644\u0627 \u0639\u0631\u0636 \u062a\u0642\u062f\u064a\u0645\u064a \u060c \u0641\u0642\u0637 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0645\u0648\u0642\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 - \u0647\u064a\u0643\u0644 \u0627\u0644\u062d\u0633\u0627\u0628 \u0648\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0648 RSAs \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u0645\u062f\u0629 30 \u064a\u0648\u0645\u064b\u0627. \u0644\u0627 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0636\u0627\u0626\u0639\u0629.<\/p>\n","protected":false},"author":207299358,"featured_media":18488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174585],"tags":[788015413],"class_list":["post-18481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-advertising","tag-google-ads-management"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Management: How to Set Up a Campaign That Converts | Web Pivots\u00ae<\/title>\n<meta name=\"description\" content=\"Learn Google Ads management step by step \u2014 account structure, match types, RSAs, conversion tracking, and 30-day optimization. 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