{"id":19596,"date":"2026-09-09T02:45:36","date_gmt":"2026-09-08T23:45:36","guid":{"rendered":"https:\/\/webpivots.com\/\u061fpost_type=guide & # 038\u061b p = 19596"},"modified":"2026-10-13T07:01:47","modified_gmt":"2026-10-13T04:01:47","slug":"content-strategy-services-drive-traffic-that-converts","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/","title":{"rendered":"\u062e\u062f\u0645\u0627\u062a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u062f\u0641\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0648\u0627\u062c\u0647 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0634\u0643\u0644\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#The_Random_Publishing_Trap\">\u0641\u062e \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Content_Without_a_Buyer_Journey_Map\">\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062f\u0648\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Step_One_Audience_Research_That_Goes_Beyond_Demographics\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Mining_Real_Language_From_Real_Sources\">\u062a\u0639\u062f\u064a\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u062d\u0642\u064a\u0642\u064a\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link 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class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Mapping_Keywords_to_Funnel_Stages\">\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Step_Three_Running_a_Content_Audit_Before_Adding_More\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u0634\u063a\u064a\u0644 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0642\u0628\u0644 \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#What_a_Content_Audit_Reveals\">\u0645\u0627\u0630\u0627 \u064a\u0643\u0634\u0641 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Step_Four_Building_the_Editorial_Calendar\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Sequencing_Content_for_Maximum_Impact\">\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Realistic_Cadence_Over_Ambitious_Volume\">\u0625\u064a\u0642\u0627\u0639 \u0648\u0627\u0642\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0637\u0645\u0648\u062d<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Step_Five_Content_Distribution_Channels\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Owned_Earned_and_Paid_Distribution\">\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0645\u0644\u0648\u0643 \u0648\u0627\u0644\u0645\u0643\u062a\u0633\u0628 \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Step_Six_Measuring_Whether_the_Strategy_Is_Working\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629: \u0642\u064a\u0627\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0645\u0644<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#The_Metrics_That_Actually_Matter\">\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u0639\u0644\u0627<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Before_and_After_A_Content_Strategy_Case_Study\">\u0642\u0628\u0644 \u0648\u0628\u0639\u062f: \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Bringing_the_Framework_Together\">\u062c\u0645\u0639 \u0627\u0644\u0625\u0637\u0627\u0631 \u0645\u0639\u064b\u0627<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/webpivots.com\/ar\/content-strategy-services-drive-traffic-that-converts\/#Frequently_Asked_Questions\">\u0623\u0633\u0626\u0644\u0629 \u0645\u0643\u0631\u0631\u0629<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"why-most-content-strategies-fail-before-they-start\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Most_Content_Strategies_Fail_Before_They_Start\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u062a\u0641\u0634\u0644 \u0645\u0639\u0638\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0641\u0634\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0644\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 - \u0625\u0646\u0647 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0623\u0633\u0627\u0633. \u062a\u0642\u0641\u0632 \u0627\u0644\u0641\u0631\u0642 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062f\u0648\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0623\u0648\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062f\u064a\u0647 \u0623\u064a \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644: \u0644\u0645\u0646 \u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637\u061f \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647\u061f \u0623\u064a\u0646 \u0647\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u061f \u0628\u062f\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u060c \u0641\u0625\u0646 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u062a\u062e\u0645\u064a\u0646 \u064a\u0631\u062a\u062f\u064a\u0647 \u0643\u062e\u0637\u0629.<\/p>\n\n\n\n<h3 id=\"the-random-publishing-trap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Random_Publishing_Trap\"><\/span>\u0641\u062e \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062c\u062f\u064b\u0627 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631. \u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0634\u064a\u0621 \u062a\u0643\u062a\u0628 \u0639\u0646\u0647 - \u0623\u062e\u0628\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u060c \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u060c \u0623\u064a\u064b\u0627 \u0643\u0627\u0646 \u0645\u0627 \u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647\u0647 \u0639\u0644\u0649 LinkedIn \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639. \u062a\u0638\u0647\u0631 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a: \u0623\u0634\u0647\u0631 \u0645\u0646 \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u062a\u0633\u0642 \u0645\u0639 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0639\u0636\u0648\u064a\u0629 \u0645\u0633\u0637\u062d\u0629 \u060c \u0644\u0623\u0646\u0647 \u0644\u0645 \u064a\u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0623\u064a \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0637\u0644\u0628 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0641\u0639\u0644\u064a. \u0627 <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062f\u0648\u0646\u0629<\/strong> \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0636\u0639\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u0648\u0638\u064a\u0641\u064a\u064b\u0627 \u060c \u0647\u064a \u0631\u0633\u0627\u0644\u0629 \u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u062a\u062e\u0637\u0626 \u0641\u064a \u0646\u0641\u0633\u0647\u0627 \u0628\u0634\u0623\u0646 \u0623\u062d\u062f \u0627\u0644\u0623\u0635\u0648\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n<h3 id=\"content-without-a-buyer-journey-map\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Without_a_Buyer_Journey_Map\"><\/span>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062f\u0648\u0646 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062a\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0633\u062a\u0646\u064a\u0631 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u0641\u0634\u0644 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u062a\u062c\u0627\u0647\u0644 <strong>\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/strong>. \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0642\u0627\u0631\u0626 \u0627\u0644\u0630\u064a \u0623\u062f\u0631\u0643 \u0644\u0644\u062a\u0648 \u0623\u0646 \u0644\u062f\u064a\u0647 \u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0634\u0637\u0629 \u0628\u0646\u0634\u0627\u0637 \u060c \u0648\u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0634\u064a\u0621 \u0645\u062e\u062a\u0644\u0641 \u0639\u0646 \u0634\u062e\u0635 \u0645\u0633\u062a\u0639\u062f \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0625\u0646 \u0646\u0634\u0631 \u0646\u0648\u0639 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 - \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0649 \u062a\u0639\u0644\u064a\u0645\u064a\u064b\u0627 \u0639\u0644\u0649 \u0623\u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 - \u064a\u062a\u0631\u0643 \u0645\u0646\u062a\u0635\u0641 \u0648\u0623\u0633\u0641\u0644 \u0627\u0644\u0642\u0645\u0639 \u0641\u0627\u0631\u063a\u064b\u0627 \u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0639\u0644\u0645\u062a\u0647 \u0644\u064a\u0633 \u0644\u062f\u064a\u0647 \u0645\u0633\u0627\u0631 \u0645\u062d\u062a\u0648\u0649 \u064a\u0648\u062c\u0647\u0647\u0645 \u0646\u062d\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<h2 id=\"step-one-audience-research-that-goes-beyond-demographics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_One_Audience_Research_That_Goes_Beyond_Demographics\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0628\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0648\u0636\u0648\u0639 \u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0633\u0624\u0627\u0644 \u0648\u0627\u062d\u062f: \u0644\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u064a\u0647 \u0628\u0627\u0644\u0641\u0639\u0644\u061f \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 - \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a - \u0647\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0625\u062c\u0627\u0628\u0629. \u0633\u0637\u062d \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629 \u0647\u0648 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633: \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u062a\u0628\u0642\u064a \u0647\u0630\u0627 \u0627\u0644\u0634\u062e\u0635 \u0645\u0633\u062a\u064a\u0642\u0638\u064b\u0627 \u0641\u064a \u0627\u0644\u0644\u064a\u0644 \u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u0639\u0646\u062f \u0648\u0635\u0641 \u062a\u0644\u0643 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u062a\u0635\u062f\u064a\u0642\u0647 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0641\u0643\u0631\u0648\u0627 \u0641\u064a \u0627\u0644\u062d\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u061f<\/p>\n\n\n\n<h3 id=\"mining-real-language-from-real-sources\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mining_Real_Language_From_Real_Sources\"><\/span>\u062a\u0639\u062f\u064a\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u062d\u0642\u064a\u0642\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u062d\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u063a\u0631\u0641\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a - \u0641\u0647\u0648 \u064a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u062f\u062b \u0628\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0627\u0644\u0641\u0639\u0644. \u062a\u062d\u062a\u0648\u064a \u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0630\u0627\u0643\u0631 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062e\u064a\u0648\u0637 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0645\u0648\u0627\u0642\u0639 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0648\u0646 \u0644\u0648\u0635\u0641 \u0645\u0634\u0627\u0643\u0644\u0647\u0645. \u0647\u0630\u0647 \u0627\u0644\u0644\u063a\u0629 \u0647\u064a \u0627\u0644\u0645\u0627\u062f\u0629 \u0627\u0644\u062e\u0627\u0645 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0647\u064a \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0631\u062a\u062c\u0627\u0644 \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636.<\/p>\n\n\n\n<h2 id=\"step-two-keyword-mapping-to-content-topics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Two_Keyword_Mapping_to_Content_Topics\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639 \u0648\u062c\u0648\u062f \u0644\u063a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u064a\u062f \u060c \u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0641\u064a \u062a\u0631\u062c\u0645\u062a\u0647\u0627 \u0625\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 - \u0631\u0628\u0637 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0633\u064a\u0646\u062a\u062c\u0647 \u0645\u0648\u0642\u0639\u0643. \u0647\u0646\u0627 \u062d\u064a\u062b <strong>\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong> \u064a\u0635\u0628\u062d \u0645\u0644\u0645\u0648\u0633\u064b\u0627 \u0648\u0644\u064a\u0633 \u0645\u0641\u0627\u0647\u064a\u0645\u064a\u064b\u0627.<\/p>\n\n\n\n<h3 id=\"building-topic-clusters-around-pillar-pages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Topic_Clusters_Around_Pillar_Pages\"><\/span>\u0628\u0646\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u062d\u0648\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u062f\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0646\u0638\u0645 \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u062a\u0627\u0646\u0629 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a: \u0648\u0627\u062d\u062f\u0629 \u0634\u0627\u0645\u0644\u0629 <strong>\u0635\u0641\u062d\u0629 \u0627\u0644\u0639\u0645\u0648\u062f<\/strong> \u062a\u063a\u0637\u064a\u0629 \u0645\u0648\u0636\u0648\u0639 \u0648\u0627\u0633\u0639 \u0641\u064a \u0627\u0644\u0639\u0645\u0642 \u060c \u0645\u062d\u0627\u0637\u064b\u0627 \u0628\u0645\u062d\u062a\u0648\u0649 \u0639\u0646\u0642\u0648\u062f\u064a \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062f\u0627\u062e\u0644 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u062a\u062d\u062a\u0647\u0627. \u0642\u062f \u062a\u0628\u0646\u064a \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0635\u0641\u062d\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u062d\u0648\u0644 \"\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\" \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0648\u064a\u0645\u0627\u062a \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a\u0629 \u060c \u0648\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 - \u0648\u0643\u0644\u0647\u0627 \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u060c \u0648\u0643\u0644\u0647\u0627 \u062a\u0639\u0632\u0632 \u0633\u0644\u0637\u0629 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0641\u064a \u0639\u064a\u0648\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u0645\u0647\u0645 \u064a\u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0625\u0646\u0647 \u064a\u062e\u0644\u0642 \u0645\u0648\u0631\u062f\u064b\u0627 \u0645\u0641\u064a\u062f\u064b\u0627 \u062d\u0642\u064b\u0627 \u0644\u0644\u0642\u0631\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0635\u0644\u0648\u0646 \u0625\u0644\u0649 \u0623\u064a \u0646\u0642\u0637\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0627\u0644\u0635\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0637\u0631\u064a\u0642 \u0645\u0633\u062f\u0648\u062f \u0648\u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629. \u062c\u064a\u062f \u0627\u0644\u0628\u0646\u0627\u0621 <strong>\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639<\/strong> \u064a\u062e\u062f\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648\u0644\u0627\u064b \u060c \u0648\u0647\u0630\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0633\u0628\u0628 \u0645\u064a\u0644\u0647 \u0625\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<h3 id=\"mapping-keywords-to-funnel-stages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mapping_Keywords_to_Funnel_Stages\"><\/span>\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0649 SEO<\/strong> \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0628\u0646\u0627\u0621 \u0643\u0644 \u0642\u0637\u0639\u0629 \u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u062e\u062f\u0645\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 - \"\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\" \u060c \"\u0643\u064a\u0641 \u064a\u0639\u0645\u0644 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\" - \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a \u0645\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0642\u0627\u0631\u0626 \u0628\u062a\u0639\u0644\u064a\u0645 \u0646\u0641\u0633\u0647. \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 - \"\u0648\u0643\u0627\u0644\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\" \u060c \"\u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\" - \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0648\u0633\u0637 \u060c \u062d\u064a\u062b \u062a\u062d\u062f\u062b \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645. \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a - \"\u062e\u062f\u0645\u0627\u062a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0634\u0631\u0643\u0627\u062a SaaS\" - \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0633\u0641\u0644\u064a \u060c \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0627\u0631\u0626 \u0642\u0631\u064a\u0628\u064b\u0627 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<h2 id=\"step-three-running-a-content-audit-before-adding-more\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Three_Running_a_Content_Audit_Before_Adding_More\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u062a\u0634\u063a\u064a\u0644 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0642\u0628\u0644 \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0627\u0644\u064a \u060c \u0641\u0625\u0646 \u062a\u0645\u0631\u064a\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0627 \u064a\u0638\u0647\u0631 \u0631\u0624\u064a\u0629 \u063a\u064a\u0631 \u0628\u062f\u064a\u0647\u064a\u0629: \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0633 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0625\u0635\u0644\u0627\u062d \u0645\u0627 \u0647\u0648 \u0645\u0648\u062c\u0648\u062f \u0628\u0627\u0644\u0641\u0639\u0644. \u0627 <strong>\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong> \u064a\u0642\u064a\u0645 \u0643\u0644 \u0635\u0641\u062d\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0645\u0642\u0627\u0628\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0626\u0644\u0629: \u0647\u0644 \u064a\u062a\u0645 \u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u0644\u0623\u064a \u0634\u064a\u0621 \u0630\u064a \u0645\u0639\u0646\u0649\u061f \u0647\u0644 \u062a\u062e\u062f\u0645 \u0646\u064a\u0629 \u0628\u062d\u062b \u0648\u0627\u0636\u062d\u0629\u061f \u0647\u0644 \u0647\u064a \u0641\u0639\u0644\u0627 \u062d\u062f\u064a\u062b\u0629 \u0648\u062f\u0642\u064a\u0642\u0629\u061f \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0641\u0634\u0644 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0645\u0631\u0634\u062d\u0648\u0646 \u0644\u0644\u062a\u0648\u062d\u064a\u062f \u0623\u0648 \u0627\u0644\u0625\u0632\u0627\u0644\u0629 \u061b \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0645\u0631\u064a\u0631\u0647\u0627 \u062c\u0632\u0626\u064a\u064b\u0627 \u0647\u064a \u0645\u0631\u0634\u062d\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0642\u0628\u0644 \u0625\u0646\u062a\u0627\u062c \u0645\u062d\u062a\u0648\u0649 \u062c\u062f\u064a\u062f.<\/p>\n\n\n\n<h3 id=\"what-a-content-audit-reveals\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Content_Audit_Reveals\"><\/span>\u0645\u0627\u0630\u0627 \u064a\u0643\u0634\u0641 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0643\u0634\u0641 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0639\u0646 \u0623\u0643\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 - \u0635\u0641\u062d\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u062a\u0646\u0627\u0641\u0633 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a - \u0645\u062d\u062a\u0648\u0649 \u0631\u0642\u064a\u0642 \u0644\u0627 \u064a\u0631\u062a\u0628 \u0639\u0644\u0649 \u0623\u064a \u0634\u064a\u0621 \u0648\u0644\u0627 \u064a\u0642\u062f\u0645 \u0623\u064a \u0642\u064a\u0645\u0629 \u0644\u0644\u0642\u0627\u0631\u0626 \u060c \u0648\u0635\u0641\u062d\u0627\u062a \u0630\u0627\u062a \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u062a\u0631\u062a\u0628 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0648\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062a\u0648\u0627\u0636\u0639 \u0644\u0627\u0642\u062a\u062d\u0627\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0643\u0644 \u0645\u0646\u0647\u0627 \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0630\u0648 \u0639\u0627\u0626\u062f \u0623\u0639\u0644\u0649 \u0645\u0646 \u0645\u0646\u0634\u0648\u0631 \u062c\u062f\u064a\u062f \u064a\u0633\u062a\u0647\u062f\u0641 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u060c \u0644\u0623\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0639\u0636 \u0633\u062c\u0644 \u0627\u0644\u0641\u0647\u0631\u0633 \u0648\u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0631\u0627\u0621\u0647\u0627.<\/p>\n\n\n\n<h2 id=\"step-four-building-the-editorial-calendar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Four_Building_the_Editorial_Calendar\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0646\u062a\u062c \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0639\u064b\u0627 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645 \u0644\u0640 <strong>\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631<\/strong> - \u0637\u0628\u0642\u0629 \u0627\u0644\u062c\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0629 \u0625\u0646\u062a\u0627\u062c. \u0628\u062f\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0628\u0642\u0629 \u060c \u062d\u062a\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0638\u0644 \u0646\u0638\u0631\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"sequencing-content-for-maximum-impact\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sequencing_Content_for_Maximum_Impact\"><\/span>\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0646\u0634\u0631 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0642\u0628\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0643\u062a\u0644\u0629 \u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0646\u0642\u0648\u062f\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u0645\u0648\u062b\u0648\u0642 \u0628\u0647 \u0644\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647. \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u060c \u0641\u0625\u0646 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0646\u062a\u0635\u0627\u0631\u0627\u062a \u0645\u0628\u0643\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0628\u0648\u0631\u0629 - \u0628\u0646\u0627\u0621 \u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u062c\u0627\u0644 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0636\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0643\u062a\u0644\u0629 \u0627\u0644\u0644\u0627\u062d\u0642 \u0627\u0644\u0630\u064a \u064a\u0635\u0639\u0628 \u062a\u0631\u062a\u064a\u0628\u0647 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627 \u0643\u0627\u0646 \u0633\u064a\u062d\u062f\u062b \u0625\u0630\u0627 \u062a\u0645 \u0646\u0634\u0631\u0647 \u0641\u064a \u0639\u0632\u0644\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/p>\n\n\n\n<h3 id=\"realistic-cadence-over-ambitious-volume\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realistic_Cadence_Over_Ambitious_Volume\"><\/span>\u0625\u064a\u0642\u0627\u0639 \u0648\u0627\u0642\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0637\u0645\u0648\u062d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062f\u0639\u064a \u062e\u0645\u0633 \u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0646 \u0625\u0646\u062a\u0627\u062c \u0627\u062b\u0646\u064a\u0646 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u062f\u0627\u0645 \u0647\u0648 \u062a\u0642\u0648\u064a\u0645 \u064a\u062a\u0645 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646\u0647 \u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062b\u0627\u0646\u064a. \u064a\u062a\u0641\u0648\u0642 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062f\u0641\u0627\u0639\u0627\u062a \u0645\u062a\u0628\u0648\u0639\u0629 \u0628\u0641\u062c\u0648\u0627\u062a \u0641\u064a \u0643\u0644 SEO \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0646\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0627\u0644\u0625\u064a\u0642\u0627\u0639 \u0627\u0644\u0648\u0627\u0642\u0639\u064a - \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647 \u0644\u0645\u062f\u0629 \u0627\u062b\u0646\u064a \u0639\u0634\u0631 \u0634\u0647\u0631\u064b\u0627 \u062f\u0648\u0646 \u0623\u0646 \u064a\u062d\u062a\u0631\u0642 - \u064a\u062a\u0631\u0627\u0643\u0645 \u0628\u0634\u0643\u0644 \u0647\u0627\u062f\u0641. \u0648\u0627\u062d\u062f\u0629 \u063a\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u0636\u0628\u0637\u0647\u0627 \u0643\u0644 \u0628\u0636\u0639\u0629 \u0623\u0634\u0647\u0631 \u0648\u0644\u0627 \u062a\u0628\u0646\u064a \u0627\u0644\u0632\u062e\u0645 \u0623\u0628\u062f\u064b\u0627.<\/p>\n\n\n\n<h2 id=\"step-five-content-distribution-channels\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Five_Content_Distribution_Channels\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629: \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062f \u0627\u0644\u0646\u0634\u0631 \u0628\u062f\u0648\u0646 \u062a\u0648\u0632\u064a\u0639 \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0634\u064a\u0648\u0639\u064b\u0627 \u0627\u0644\u062a\u064a \u064a\u0641\u0634\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647. \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0644\u0644\u0628\u0646\u0627\u0621 \u061b <strong>\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong> \u064a\u0645\u0644\u0623 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0627\u0646\u062a\u0638\u0627\u0631 Google.<\/p>\n\n\n\n<h3 id=\"owned-earned-and-paid-distribution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Owned_Earned_and_Paid_Distribution\"><\/span>\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0645\u0644\u0648\u0643 \u0648\u0627\u0644\u0645\u0643\u062a\u0633\u0628 \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0645\u0644\u0648\u0643 - \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u060c \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0648\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 - \u064a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u0639\u0636 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0645\u064a\u0644\u0648\u0646 \u0625\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0628\u0643\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u062f\u064a\u062f. \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0643\u062a\u0633\u0628 - \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 - \u064a\u062a\u0631\u0627\u0643\u0645 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u062d\u064a\u062b \u062a\u062d\u0638\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u062a\u0628\u0646\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0641\u064a \u0645\u0633\u0627\u062d\u062a\u0647\u0627. \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 - \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0632\u0632\u0629 \u060c \u0648\u0634\u0628\u0643\u0627\u062a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 - \u064a\u0633\u0631\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u0636\u062e\u064a\u0645 \u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u062a\u0628\u0646\u064a \u0627\u0644\u062c\u0631.<\/p>\n\n\n\n<h2 id=\"step-six-measuring-whether-the-strategy-is-working\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Six_Measuring_Whether_the_Strategy_Is_Working\"><\/span>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629: \u0642\u064a\u0627\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0645\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062f\u0648\u0646 \u0642\u064a\u0627\u0633 \u0647\u064a \u0641\u0631\u0636\u064a\u0629 \u0628\u062f\u0648\u0646 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629. \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u062a\u0628\u0639 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062d\u062c\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 - \u0625\u0646\u0647\u0627 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u0628\u0631\u0643 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u064a\u062d\u0631\u0643\u0647\u0645 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<h3 id=\"the-metrics-that-actually-matter\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Metrics_That_Actually_Matter\"><\/span>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u0639\u0644\u0627<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646\u0634\u0648\u0631 \u060c \u0648\u062d\u0631\u0643\u0629 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u060c \u0648\u0639\u0645\u0642 \u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0648\u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0643\u0648\u0643\u0644\u0627\u0621 \u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0632\u0649 \u0625\u0644\u0649 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 - \u0648\u0647\u064a \u062a\u0631\u0648\u064a \u0642\u0635\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u062d\u0648\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0645\u0644. \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u063a\u0631\u0648\u0631 \u0645\u062b\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u063a\u0627\u0626\u0628 \u060c \u0644\u0627 \u062a\u062e\u0628\u0631 \u0623\u064a \u0634\u064a\u0621 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u062e\u062f\u0645 \u063a\u0631\u0636\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n\n\n\n<h2 id=\"before-and-after-a-content-strategy-case-study\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_and_After_A_Content_Strategy_Case_Study\"><\/span>\u0642\u0628\u0644 \u0648\u0628\u0639\u062f: \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0627\u0646\u062a \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a B2B \u062a\u0646\u0634\u0631 \u0645\u0646\u0634\u0648\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 - \u0648\u0643\u0627\u0646\u062a \u0644\u0645\u062f\u0629 \u062b\u0645\u0627\u0646\u064a\u0629 \u0639\u0634\u0631 \u0634\u0647\u0631\u064b\u0627 - \u0645\u0639 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0639\u0636\u0648\u064a\u0629 \u0636\u0626\u064a\u0644\u0629 \u0644\u0625\u0638\u0647\u0627\u0631\u0647\u0627. \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u0643\u062a\u0648\u0628\u0629 \u062c\u064a\u062f\u064b\u0627 \u0648\u0644\u0643\u0646 \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0645\u0648\u0636\u0639\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0627 \u0648\u062c\u062f\u0647 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633 \u0645\u062b\u064a\u0631\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u060c \u0628\u062f\u0648\u0646 \u062e\u0631\u0627\u0626\u0637 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0648\u0639\u064a \u0628\u0627\u0644\u0642\u0645\u0639. \u0643\u0627\u0646 \u0643\u0644 \u0630\u0644\u0643 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062d\u062a\u0648\u0649 \u0631\u0623\u064a \u0645\u0645\u062a\u0627\u0632 \u0644\u0627 \u064a\u0633\u062a\u0647\u062f\u0641 \u0623\u064a \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0628\u062d\u062b \u0645\u062d\u062f\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u062f\u0642\u064a\u0642 \u0643\u0627\u0645\u0644 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u062a\u0645\u0631\u064a\u0646 \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a \u060c \u0627\u0646\u062e\u0641\u0636 \u0625\u064a\u0642\u0627\u0639 \u0627\u0644\u0646\u0634\u0631 \u0625\u0644\u0649 \u0645\u0646\u0634\u0648\u0631 \u0648\u0627\u062d\u062f \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 - \u0648\u0644\u0643\u0646 \u062a\u0645 \u062a\u0639\u064a\u064a\u0646 \u0643\u0644 \u0645\u0634\u0627\u0631\u0643\u0629 \u0625\u0644\u0649 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u0631\u062d\u0644\u0629 \u0642\u0645\u0639 \u0645\u062d\u062f\u062f\u0629 \u0648\u0641\u062c\u0648\u0629 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0630\u0627\u062a \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0642\u0628\u0644 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u062f\u064a\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u063a\u0636\u0648\u0646 \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u060c \u0646\u0645\u062a \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u060c \u0648\u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062c\u062f\u0648\u0649 - \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0622\u0646 \u064a\u0648\u0644\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u0645\u0624\u0647\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0633\u0641\u0644\u064a \u0645\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0642\u0631\u0627\u0621 \u0625\u0639\u0644\u0627\u0645\u064a\u064a\u0646 \u0628\u062f\u0648\u0646 \u0646\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621. \u0646\u0641\u0633 \u0627\u0644\u0641\u0631\u064a\u0642 \u060c \u062d\u062c\u0645 \u0623\u0642\u0644 \u060c \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0623\u0635\u0644\u064a\u0629 <strong>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong> \u064a\u0646\u062a\u062c \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"572\" data-attachment-id=\"19601\" data-permalink=\"https:\/\/webpivots.com\/content-strategy-services-drive-traffic-that-converts\/gemini_generated_image_m9zkdjm9zkdjm9zk\/\" data-orig-file=\"https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?fit=1376%2C768&amp;ssl=1\" data-orig-size=\"1376,768\" data-comments-opened=\"1\" data-image-title=\"Content Strategy Services: Drive Traffic That Converts\" data-image-description=\"&lt;p&gt;Content Strategy Services: Drive Traffic That Converts&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Content Strategy Services: Drive Traffic That Converts&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?fit=1024%2C572&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?resize=1024%2C572&amp;ssl=1\" alt=\"\u062e\u062f\u0645\u0627\u062a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u062f\u0641\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644\" class=\"wp-image-19601\" srcset=\"https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?resize=1024%2C572&amp;ssl=1 1024w, https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?resize=768%2C429&amp;ssl=1 768w, https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?resize=600%2C335&amp;ssl=1 600w, https:\/\/i0.wp.com\/webpivots.com\/wp-content\/uploads\/2026\/09\/Gemini_Generated_Image_m9zkdjm9zkdjm9zk.webp?w=1376&amp;ssl=1 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/a><figcaption class=\"wp-element-caption\">\u062e\u062f\u0645\u0627\u062a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649: \u062f\u0641\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644<\/figcaption><\/figure>\n\n\n\n<h2 id=\"bringing-the-framework-together\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bringing_the_Framework_Together\"><\/span>\u062c\u0645\u0639 \u0627\u0644\u0625\u0637\u0627\u0631 \u0645\u0639\u064b\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u064f\u0642\u0635\u062f \u0628\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0633\u062a \u0647\u0646\u0627 - \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u060c \u0648\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u0648\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0627\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a \u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u060c \u0648\u0627\u0644\u0642\u064a\u0627\u0633 - \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u062d\u0641\u0638\u0647\u0627 \u0628\u0639\u064a\u062f\u064b\u0627. \u062a\u062a\u0639\u0627\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0639 \u0647\u0630\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647 \u062f\u0648\u0631\u0629 \u0645\u0639\u064a\u0634\u064a\u0629: \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0631\u0628\u0639 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u060c \u0648\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062d\u062f\u0627\u062b\u0629 \u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0648\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648 SERP \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627 <strong>\u0625\u0637\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/strong> \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0635\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631. \u0633\u062a\u062a\u0641\u0648\u0642 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\u0639\u0644\u064a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u0628\u0646\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u062a\u0646\u062a\u062c \u062d\u0631\u0643\u0629 \u0639\u0636\u0648\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062f\u0648\u0646\u0629 \u0644\u0627 \u064a\u0642\u0631\u0623\u0647\u0627 \u0623\u062d\u062f\u061f<\/strong> <a href=\"https:\/\/meet.brevo.com\/webpivots\/intro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062f\u064a\u0646\u0627<\/a> \u0648\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0635\u0645\u0645 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class=\"schema-faq-answer\">\u0627\u0628\u062f\u0623 \u0628\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0641\u0647\u0645 \u0645\u0646 \u062a\u0643\u062a\u0628 \u0645\u0646 \u0623\u062c\u0644\u0647 \u0648\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627 \u060c \u062b\u0645 \u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u0646\u0638\u0645\u0647\u0627 Funnel Stage \u060c \u0648\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u062c\u0648\u062f \u060c \u0648\u0625\u0646\u0634\u0627\u0621 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\u0627\u0644\u062c\u062f\u064a\u062f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788910955589\"><strong class=\"schema-faq-question\"><strong>\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u064a \u062a\u0639\u0645\u0644\u061f<\/strong><\/strong> <p class=\"schema-faq-answer\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646\u0634\u0648\u0631 \u060c \u0648\u062d\u0631\u0643\u0629 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u060c \u0648\u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0649 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