{"id":7834,"date":"2025-03-19T00:40:30","date_gmt":"2025-03-18T22:40:30","guid":{"rendered":"https:\/\/webpivots.com\/\u061fp=7834"},"modified":"2025-03-21T12:35:41","modified_gmt":"2025-03-21T10:35:41","slug":"best-ppc-ad-networks-for-high-performance-campaigns","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0623\u0641\u0636\u0644 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u0628\u062f\u064a\u0644 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u0645\u0633\u0645\u0627\u0631 \u0627\u0644\u0639\u0642\u062f\u0629<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Introduction_to_PPC_Advertising_Why_ROI_Matters\">\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC: \u0644\u0645\u0627\u0630\u0627 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0647\u0645<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Key_Factors_to_Consider_When_Choosing_a_PPC_Ad_Network\">\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0628\u0643\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#1_Target_Audience_Reach\">1. \u0648\u0635\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#2_Ad_Formats_and_Flexibility\">2. \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#3_Budget_and_Cost_Structure\">3. \u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#4_Campaign_Management_Tools\">4. \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#5_Ad_Network_Traffic_Quality\">5. \u062c\u0648\u062f\u0629 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#6_Support_for_Retargeting\">6. \u062f\u0639\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#7_Customer_Support_and_Resources\">7. \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Google_Ads_Dominating_the_PPC_Landscape\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google: \u0647\u064a\u0645\u0646\u062a \u0639\u0644\u0649 \u0645\u0634\u0647\u062f PPC<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Microsoft_Advertising_A_Strong_Contender_for_High_ROI\">\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0644\u0644\u0625\u0639\u0644\u0627\u0646: \u0645\u0646\u0627\u0641\u0633 \u0642\u0648\u064a \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Facebook_Ads_Targeted_PPC_Campaigns_for_Social_Media_Success\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a Facebook: \u062d\u0645\u0644\u0627\u062a PPC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0646\u062c\u0627\u062d \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Amazon_Advertising_Driving_Sales_for_Ecommerce_Brands\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0645\u0627\u0632\u0648\u0646: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Taboola_Unlocking_Content_Discovery_with_PPC\">Taboola: \u0641\u062a\u062d \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 PPC<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Comparing_Performance_Metrics_Across_PPC_Ad_Networks\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#1_Click-Through_Rate_CTR\">1. \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#2_Cost_Per_Click_CPC\">2. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#3_Conversion_Rate\">3. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#4_Cost_Per_Acquisition_CPA\">4. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#5_Audience_Targeting_Capabilities\">5. \u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Tips_to_Optimize_Your_Campaigns_for_Better_ROI\">\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#1_Define_Clear_Objectives\">1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#2_Prioritize_Keyword_Research\">2. \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#3_Craft_High-Impact_Ad_Copy\">3. \u0627\u0635\u0646\u0639 \u0646\u0633\u062e\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#4_Implement_AB_Testing\">4. \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#5_Focus_on_Landing_Page_Optimization\">5. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#6_Analyze_and_Adjust_Campaign_Performance\">6. \u062a\u062d\u0644\u064a\u0644 \u0648\u0636\u0628\u0637 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#7_Leverage_Audience_Targeting\">7. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#8_Use_Automated_Tools_and_AI_Features\">8. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#9_Capitalize_on_Ad_Extensions\">9. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#10_Monitor_Competitor_Strategies\">10. \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#How_to_Monitor_and_Analyze_Your_PPC_Ad_Performance\">\u0643\u064a\u0641\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 PPC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Metrics_to_Focus_On\">\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Tools_and_Techniques\">\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Refining_Your_Campaigns\">\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0643:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Common_Mistakes_to_Avoid_in_PPC_Advertising\">\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#1_Neglecting_Keyword_Research\">1. \u0625\u0647\u0645\u0627\u0644 \u0628\u062d\u062b \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#2_Ignoring_Negative_Keywords\">2. \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#3_Focusing_Solely_on_Clicks\">3. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#4_Overlooking_Ad_Copy_Testing\">4. \u0627\u0644\u062a\u063a\u0627\u0636\u064a \u0639\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#5_Setting_and_Forgetting_Campaigns\">5. \u0625\u0639\u062f\u0627\u062f \u0648\u0646\u0633\u064a\u0627\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#6_Skipping_Mobile_Optimization\">6. \u062a\u062e\u0637\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#7_Ignoring_Geo-Targeting\">7. \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/webpivots.com\/ar\/2025\/03\/19\/best-ppc-ad-networks-for-high-performance-campaigns\/#Closing_Thoughts_Choosing_the_Best_PPC_Ad_Network_for_Your_Goals\">\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629: \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0634\u0628\u0643\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0644\u0623\u0647\u062f\u0627\u0641\u0643<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"introduction-to-ppc-advertising-why-roi-matters\"><span class=\"ez-toc-section\" id=\"Introduction_to_PPC_Advertising_Why_ROI_Matters\"><\/span>\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC: \u0644\u0645\u0627\u0630\u0627 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0647\u0645<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC) \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u060c \u0644\u0627 \u062a\u062f\u0641\u0639 \u0625\u0644\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0646\u0642\u0631 \u0634\u062e\u0635 \u0645\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0641\u0639\u0627\u0644\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0644\u0627 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647 \u0641\u0642\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0623\u0648 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u061b \u0645\u0627 \u064a\u0647\u0645 \u062d\u0642\u064b\u0627 \u0647\u0648 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0647\u0648 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0623\u064a \u062d\u0645\u0644\u0629 PPC \u0646\u0627\u062c\u062d\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u0639\u0643\u0633 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0631\u0628\u062d\u064a\u0629 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0641\u0642 \u0639\u0644\u0649 \u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0641\u0625\u0646 \u062d\u0645\u0644\u062a\u0643 \u062a\u0641\u0634\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0639\u0642\u0648\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a PPC \u060c \u064a\u0644\u0639\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627. \u062a\u0644\u0628\u064a \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Microsoft \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Facebook\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u0647\u0645 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0642\u0636\u064a \u0641\u064a\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0642\u062a\u0647 \u0648\u0645\u0627 \u064a\u062d\u0641\u0632\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629. \u064a\u0636\u0645\u0646 \u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u062a\u0642\u064a\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0639\u0645\u064a\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062f\u0641\u0639\u0643 \u0641\u0647\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0647\u0627\u0645\u0629 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA) \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0644\u062f\u0629 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629. \u062a\u0633\u0645\u062d \u0644\u0643 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0630\u0647 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u062c\u0647 \u0627\u0644\u0642\u0635\u0648\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643 \u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u064a\u062d\u0642\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631. \u0628\u062f\u0648\u0646 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u060c \u062a\u0632\u062f\u0627\u062f \u0645\u062e\u0627\u0637\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062d\u0631\u0641\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643 \u060c \u0648\u062a\u0636\u0639 \u062d\u0645\u0644\u0627\u062a PPC \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-factors-to-consider-when-choosing-a-ppc-ad-network\"><span class=\"ez-toc-section\" id=\"Key_Factors_to_Consider_When_Choosing_a_PPC_Ad_Network\"><\/span>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0628\u0643\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0628\u0643\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC (\u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629) \u0644\u062d\u0645\u0644\u0627\u062a\u0643 \u060c \u062a\u062a\u0637\u0644\u0628 \u0639\u0648\u0627\u0645\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0646\u062a\u0628\u0627\u0647\u0643 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0645\u062b\u0644 \u0648\u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0628\u0639\u0646\u0627\u064a\u0629 \u0644\u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0643 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-target-audience-reach\"><span class=\"ez-toc-section\" id=\"1_Target_Audience_Reach\"><\/span>1. <strong>\u0648\u0635\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0644\u0627 \u062a\u0644\u0628\u064a \u062c\u0645\u064a\u0639 \u0634\u0628\u0643\u0627\u062a PPC \u0646\u0641\u0633 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0636\u0645\u0627\u0646 \u0627\u0644\u0645\u062d\u0627\u0630\u0627\u0629 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/li>\n\n\n\n<li>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0639\u0631\u0636\u064b\u0627 \u0648\u0627\u0633\u0639\u064b\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0631\u0643\u0632 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a LinkedIn \u0639\u0644\u0649 \u062c\u0645\u0627\u0647\u064a\u0631 B2B.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-ad-formats-and-flexibility\"><span class=\"ez-toc-section\" id=\"2_Ad_Formats_and_Flexibility\"><\/span>2. <strong>\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u0631\u064a\u0629 \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Shopping. \u0633\u062a\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641 \u062d\u0645\u0644\u062a\u0643 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0646\u0633\u064a\u0642.<\/li>\n\n\n\n<li>\u062a\u0623\u0643\u064a\u062f \u062f\u0639\u0645 \u0627\u0644\u0634\u0628\u0643\u0629 \u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062e\u0635\u0635\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-budget-and-cost-structure\"><span class=\"ez-toc-section\" id=\"3_Budget_and_Cost_Structure\"><\/span>3. <strong>\u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u0627\u0631\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0627\u0641\u0647\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0642\u064a\u0648\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/li>\n\n\n\n<li>\u062a\u0644\u0628\u064a \u0628\u0639\u0636 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a TikTok \u060c \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0623\u0635\u063a\u0631 \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0623\u0639\u0644\u0649.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-campaign-management-tools\"><span class=\"ez-toc-section\" id=\"4_Campaign_Management_Tools\"><\/span>4. <strong>\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0645\u064a\u0632\u0627\u062a \u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0628\u0643\u0629. \u0627\u062e\u062a\u0631 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062a\u0628\u0639 \u0648\u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0642\u0648\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0628\u062d\u062b \u0639\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u062b\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0630\u0643\u064a\u0629 \u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0628\u0633\u0637 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0633\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-ad-network-traffic-quality\"><span class=\"ez-toc-section\" id=\"5_Ad_Network_Traffic_Quality\"><\/span>5. <strong>\u062c\u0648\u062f\u0629 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062d\u062f\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u062a\u0648\u0644\u062f \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0623\u0635\u064a\u0644\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0645 \u0623\u0646\u0647\u0627 \u0639\u0631\u0636\u0629 \u0644\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u064a\u0631 \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \u0645\u062b\u0644 TAG (\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u0631\u0629 \u0628\u0627\u0644\u062b\u0642\u0629) \u0625\u0644\u0649 \u0634\u0628\u0643\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-support-for-retargeting\"><span class=\"ez-toc-section\" id=\"6_Support_for_Retargeting\"><\/span>6. <strong>\u062f\u0639\u0645 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u062a\u062d\u0642\u0642 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u062a\u0648\u0641\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-customer-support-and-resources\"><span class=\"ez-toc-section\" id=\"7_Customer_Support_and_Resources\"><\/span>7. <strong>\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0645\u0643\u0646 \u0644\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0648\u064a \u0623\u0646 \u064a\u0635\u0646\u0639 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0648 \u064a\u0643\u0633\u0631\u0647\u0627. \u064a\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629) \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/li>\n\n\n\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062f\u0639\u0645 \u0639\u0644\u0649 \u0645\u062a\u0646 \u0627\u0644\u0637\u0627\u0626\u0631\u0629 \u0645\u0646\u0642\u0630\u064a\u0646 \u0644\u0644\u062d\u064a\u0627\u0629 \u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0636\u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0645\u0648\u0627\u0632\u0646\u0629 \u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-ads-dominating-the-ppc-landscape\"><span class=\"ez-toc-section\" id=\"Google_Ads_Dominating_the_PPC_Landscape\"><\/span>\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google: \u0647\u064a\u0645\u0646\u062a \u0639\u0644\u0649 \u0645\u0634\u0647\u062f PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC) \u060c \u0641\u0625\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google (\u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629 \u0633\u0627\u0628\u0642\u064b\u0627 \u0628\u0627\u0633\u0645 Google AdWords) \u062a\u0633\u0648\u062f \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0648\u0629 \u0641\u064a \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u064a\u0648\u0641\u0631 \u0644\u0643 \u0648\u0635\u0648\u0644\u0627\u064b \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647 \u0625\u0644\u0649 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0648\u0627\u0621\u0645\u0629 \u062d\u0645\u0644\u0627\u062a\u0643 \u0645\u0639 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0628\u062f\u0642\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062d\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0641\u064a \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627. \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 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class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0651\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Microsoft Advertising \u0645\u0646 \u062a\u0631\u0643\u064a\u0632 \u062c\u0647\u0648\u062f\u0643 \u0641\u064a \u0645\u0633\u0627\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0642\u0644 \u0627\u0632\u062f\u062d\u0627\u0645\u064b\u0627 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u0624\u062b\u0631\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0645\u062e\u0641\u0636\u0629 \u060c \u0648\u0631\u0624\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u060c \u0641\u0647\u064a \u0645\u0646\u0627\u0641\u0633 \u062d\u0642\u064a\u0642\u064a 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\u0627\u0644\u0645\u0647\u062f\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0632\u0648\u062f \u0623\u0645\u0627\u0632\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0627\u0629 \u0645\u062f\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0629. \u064a\u0645\u0643\u0646\u0643 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 (CTR) \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a (ACOS) \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643. \u064a\u0639\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u0638\u0645 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u060c \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u062a\u0633\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0642\u0648\u0627\u0626\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u060c \u0645\u0639 \u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u0642\u0646\u0639\u0629 \u0648\u0635\u0648\u0631 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0623\u0648\u0635\u0627\u0641 \u0645\u0642\u0646\u0639\u0629. \u0644\u0627 \u064a\u0624\u062f\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0645\u0627\u0632\u0648\u0646 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0641\u062d\u0633\u0628 - \u0628\u0644 \u064a\u0633\u0627\u0639\u062f \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u062a\u0648\u0627\u062c\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taboola-unlocking-content-discovery-with-ppc\"><span class=\"ez-toc-section\" id=\"Taboola_Unlocking_Content_Discovery_with_PPC\"><\/span>Taboola: \u0641\u062a\u062d \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u0631\u0632 Taboola \u0643\u0645\u0646\u0635\u0629 \u0631\u0627\u0626\u062f\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u062d\u064a\u062b \u062a\u0645\u0632\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u0641\u0631\u0635 \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 (PPC). \u0625\u0646\u0647 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0637\u0644\u0639\u0648\u0646 \u0625\u0644\u0649 \u062a\u0636\u062e\u064a\u0645 \u0648\u0635\u0648\u0644\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0637\u0631\u064a\u0642\u0629 \u063a\u064a\u0631 \u0645\u0639\u0637\u0644\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u060c \u062a\u0633\u0647\u0644 Taboola \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0635\u0644\u0629 \u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Taboola \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0639\u0628\u0631 \u0645\u0644\u0627\u064a\u064a\u0646 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\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u060c \u0645\u0646 \u0627\u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a. \u062a\u062f\u0639\u0645 Taboola \u0623\u064a\u0636\u064b\u0627 \u0627\u062e\u062a\u0628\u0627\u0631 A \/ B \u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0636\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u060c \u0623\u0646\u062a \u0645\u062c\u0647\u0632 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA). \u064a\u0645\u0647\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062a\u0645\u062f \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 Taboola \u0639\u0644\u0649 \u0646\u0638\u0627\u0645 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u062f\u0641\u0639\u0647 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u060c \u0645\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0645\u0631\u0646\u0629 \u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0625\u0646\u0647 \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0641\u0644\u0649 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0641\u0639\u0627\u0644\u0627\u064b \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u0623\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0648\u0635\u0648\u0644\u0643 \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0641\u064a\u0645\u0643\u0646 \u0644\u0640 Taboola \u062a\u0642\u062f\u064a\u0645 \u062d\u0644 \u0645\u0642\u0646\u0639.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparing-performance-metrics-across-ppc-ad-networks\"><span class=\"ez-toc-section\" id=\"Comparing_Performance_Metrics_Across_PPC_Ad_Networks\"><\/span>\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0623\u062f\u0627\u0626\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0645\u0627 \u064a\u0646\u0627\u0633\u0628 \u062d\u0645\u0644\u0627\u062a\u0643. \u062a\u0642\u062f\u0645 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0645\u0632\u0627\u064a\u0627 \u0648\u0646\u0642\u0627\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0622\u0644\u064a\u0627\u062a \u062a\u062a\u0628\u0639 \u0645\u0645\u064a\u0632\u0629 \u060c \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u0642\u064a\u064a\u0645\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-click-through-rate-ctr\"><span class=\"ez-toc-section\" id=\"1_Click-Through_Rate_CTR\"><\/span>1. <strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTR \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0645\u0647\u0645 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0646\u0633\u0628\u0629 \u0646\u0642\u0631 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u0639\u0644\u0649 \u0646\u0638\u0631\u064b\u0627 \u0644\u0648\u0635\u0648\u0644\u0647\u0627 \u0627\u0644\u0648\u0627\u0633\u0639 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641. \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643 \u060c \u0642\u062f \u062a\u062d\u062a\u0648\u064a \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a LinkedIn \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0646\u0642\u0631 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u0642\u0644 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u0628\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0627\u0644\u062f\u0642\u064a\u0642. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 CTR \u064a\u062f\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646\u0635\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cost-per-click-cpc\"><span class=\"ez-toc-section\" id=\"2_Cost_Per_Click_CPC\"><\/span>2. <strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062e\u062a\u0644\u0641 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0628\u064a\u0646 \u0627\u0644\u0634\u0628\u0643\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0642\u062f \u062a\u0642\u062f\u0645 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Bing \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u060c \u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0635\u0627\u0639\u062f \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Facebook \u060c \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0642\u062f\u0645 \u0646\u062a\u0627\u0626\u062c \u0645\u062a\u0641\u0627\u0648\u062a\u0629 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-conversion-rate\"><span class=\"ez-toc-section\" id=\"3_Conversion_Rate\"><\/span>3. <strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0623\u062b\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0645\u0648\u0627\u0621\u0645\u0629 \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u062d\u0645\u0644\u062a\u0643. \u062a\u0645\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Twitter \u0642\u062f \u062a\u0648\u0644\u062f \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0631\u0639\u0627\u064a\u0629. \u0627\u0641\u062d\u0635 \u0623\u062f\u0648\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-cost-per-acquisition-cpa\"><span class=\"ez-toc-section\" id=\"4_Cost_Per_Acquisition_CPA\"><\/span>4. <strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 \u0647\u0648 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u060c \u0641\u0642\u062f \u062a\u0642\u062f\u0645 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Microsoft Advertising \u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0642\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0642\u062f \u062a\u0648\u0641\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0644\u0649 Facebook \u0623\u0648 TikTok \u062a\u0648\u0627\u0632\u0646\u064b\u0627 \u0628\u064a\u0646 CPA \u0627\u0644\u0645\u064a\u0633\u0648\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u062a\u0632\u0627\u064a\u062f \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-audience-targeting-capabilities\"><span class=\"ez-toc-section\" id=\"5_Audience_Targeting_Capabilities\"><\/span>5. <strong>\u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0641\u0648\u0642 \u0628\u0639\u0636 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u060c \u0645\u0645\u0627 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629. LinkedIn \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 B2B \u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u062f\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u064a\u0642\u062f\u0645 Facebook \u062a\u0642\u0633\u064a\u0645\u064b\u0627 \u0641\u0627\u0626\u0642\u064b\u0627 \u0642\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u060c \u0648\u0647\u0648 \u0645\u062b\u0627\u0644\u064a \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0648\u0627\u0632\u0646\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u060c \u062d\u064a\u062b \u0644\u0627 \u062a\u0648\u062c\u062f \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d - \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0645\u0644\u062a\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-to-optimize-your-campaigns-for-better-roi\"><span class=\"ez-toc-section\" id=\"Tips_to_Optimize_Your_Campaigns_for_Better_ROI\"><\/span>\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u0639\u0638\u064a\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0623\u0647\u062f\u0627\u0641 \u062d\u0645\u0644\u062a\u0643. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0646\u0635\u0627\u0626\u062d \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0636\u0645\u0627\u0646 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0630\u0631\u0648\u062a\u0647\u0627:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-define-clear-objectives\"><span class=\"ez-toc-section\" id=\"1_Define_Clear_Objectives\"><\/span>1. <strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u062f \u0645\u0627 \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0639\u0644\u0642 \u0628\u0642\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u060c \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u060c \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0641\u0625\u0646 \u0648\u062c\u0648\u062f \u0647\u062f\u0641 \u0648\u0627\u0636\u062d \u0633\u064a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0628\u0646\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-prioritize-keyword-research\"><span class=\"ez-toc-section\" id=\"2_Prioritize_Keyword_Research\"><\/span>2. <strong>\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0628\u062f\u0642\u0629 \u0645\u0639 \u0646\u064a\u0629 \u062c\u0645\u0647\u0648\u0631\u0643. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Keyword Planner \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0639 \u062a\u0648\u0627\u0632\u0646 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0644\u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0636\u0627\u0626\u0639.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-craft-high-impact-ad-copy\"><span class=\"ez-toc-section\" id=\"3_Craft_High-Impact_Ad_Copy\"><\/span>3. <strong>\u0646\u0633\u062e\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0633\u062e\u0629 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0648\u062c\u0632\u0629 \u0648\u0645\u0642\u0646\u0639\u0629 \u0648\u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0639\u0645\u0644. \u0642\u0645 \u0628\u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u060c \u0648\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0639\u0628\u0627\u0631\u0629 \u0645\u0642\u0646\u0639\u0629 \u0644\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA) \u060c \u0648\u0645\u0648\u0627\u0621\u0645\u0629 \u0631\u0633\u0627\u0644\u062a\u0643 \u0628\u0642\u0635\u062f \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0646\u0642\u0631 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u0641\u0636\u0644 (CTR).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-implement-ab-testing\"><span class=\"ez-toc-section\" id=\"4_Implement_AB_Testing\"><\/span>4. <strong>\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A \/ B \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0644\u062f\u0649 \u062c\u0645\u0647\u0648\u0631\u0643. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0648\u0627\u0644\u0645\u0631\u0626\u064a\u0627\u062a \u0648 CTAs \u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0647\u062c\u0643 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-focus-on-landing-page-optimization\"><span class=\"ez-toc-section\" id=\"5_Focus_on_Landing_Page_Optimization\"><\/span>5. <strong>\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0635\u0641\u062d\u0627\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0623\u0646\u0647 \u0645\u0635\u0645\u0645 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u0623\u0648\u0642\u0627\u062a \u062a\u062d\u0645\u064a\u0644 \u0633\u0631\u064a\u0639\u0629 \u0648\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0648\u0631\u0643\u0632 \u0639\u0644\u0649 CTA \u0623\u0633\u0627\u0633\u064a \u0648\u0627\u062d\u062f \u0644\u0643\u0644 \u0635\u0641\u062d\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-analyze-and-adjust-campaign-performance\"><span class=\"ez-toc-section\" id=\"6_Analyze_and_Adjust_Campaign_Performance\"><\/span>6. <strong>\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0639\u062f\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u062c\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 CTR \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-leverage-audience-targeting\"><span class=\"ez-toc-section\" id=\"7_Leverage_Audience_Targeting\"><\/span>7. <strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0635\u0644\u0629. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0625\u0646\u0641\u0627\u0642\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0628\u0631 \u0642\u0637\u0627\u0639\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-use-automated-tools-and-ai-features\"><span class=\"ez-toc-section\" id=\"8_Use_Automated_Tools_and_AI_Features\"><\/span>8. <strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a PPC \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629. \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-capitalize-on-ad-extensions\"><span class=\"ez-toc-section\" id=\"9_Capitalize_on_Ad_Extensions\"><\/span>9. <strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0636\u0627\u0641\u0629 \u0625\u0636\u0627\u0641\u0627\u062a \u0645\u062b\u0644 \u0631\u0648\u0627\u0628\u0637 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0633\u064a\u0627\u0642 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062d\u0633\u0646 \u0630\u0644\u0643 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u064a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-monitor-competitor-strategies\"><span class=\"ez-toc-section\" id=\"10_Monitor_Competitor_Strategies\"><\/span>10. <strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u0641\u064a \u0645\u0634\u0647\u062f PPC \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u062a\u0645\u064a\u064a\u0632 \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0625\u062a\u0642\u0627\u0646 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-monitor-and-analyze-your-ppc-ad-performance\"><span class=\"ez-toc-section\" id=\"How_to_Monitor_and_Analyze_Your_PPC_Ad_Performance\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 PPC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a PPC \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0626\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0646\u0634\u0627\u0637. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0623\u0648 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a Microsoft \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u062a\u0633\u0645\u062d \u0644\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0628\u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0647\u0627\u0645\u0629 \u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0643\u0644 \u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metrics-to-focus-on\"><span class=\"ez-toc-section\" id=\"Metrics_to_Focus_On\"><\/span>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR):<\/strong> \u0631\u0627\u0642\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u0642\u0631\u0648\u0646 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0628\u0639\u062f \u0631\u0624\u064a\u062a\u0647\u0627. \u0642\u062f \u064a\u0634\u064a\u0631 \u0627\u0646\u062e\u0641\u0627\u0636 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0641\u0639\u0627\u0644\u0629 \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/li>\n\n\n\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644:<\/strong> \u0627\u0646\u062a\u0628\u0647 \u0625\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0630\u0627\u062a \u0645\u063a\u0632\u0649\u060c \u0645\u062b\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a. \u0647\u0630\u0627 \u0645\u0624\u0634\u0631 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u062d\u0645\u0644\u062a\u0643.<\/li>\n\n\n\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629:<\/strong> \u062a\u062e\u0635\u0635 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u0648\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0625\u0639\u0644\u0627\u0646\u0643 \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629. \u062f\u0631\u062c\u0629 \u0623\u0639\u0644\u0649 \u062a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0625\u0646\u0641\u0627\u0642 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC):<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0642\u062f \u062a\u0634\u064a\u0631 \u0632\u064a\u0627\u062f\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u063a\u064a\u0631 \u0645\u0643\u0631\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS):<\/strong> \u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0625\u0646\u0641\u0627\u0642\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u064a\u062d\u0642\u0642 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0643\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tools-and-techniques\"><span class=\"ez-toc-section\" id=\"Tools_and_Techniques\"><\/span>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 Google Analytics \u0623\u0648 \u0623\u062f\u0648\u0627\u062a \u0623\u062e\u0631\u0649 \u062a\u0627\u0628\u0639\u0629 \u0644\u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 PPC. \u062a\u0645\u0646\u062d \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0631\u0624\u0649 \u0623\u0639\u0645\u0642 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0631\u0645\u0648\u0632 \u062a\u062a\u0628\u0639 UTM \u0639\u0644\u0649 \u0639\u0646\u0627\u0648\u064a\u0646 URL \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u064a \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629 \u0644\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u0627\u0630\u0629 \u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0623\u0648 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u060c \u0644\u0644\u062a\u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"refining-your-campaigns\"><span class=\"ez-toc-section\" id=\"Refining_Your_Campaigns\"><\/span>\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0643:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u062c\u062f\u0648\u0644\u0629 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 A \/ B. \u062a\u062a\u064a\u062d \u0644\u0643 \u0645\u0631\u0627\u062c\u0639\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0642\u0633\u0645 \u0644\u0646\u0633\u062e \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0636\u0639 \u0648\u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0636\u0639\u064a\u0641. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u060c \u0641\u0625\u0646\u0643 \u062a\u0645\u0647\u062f \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes-to-avoid-in-ppc-advertising\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_in_PPC_Advertising\"><\/span>\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a PPC \u060c \u0641\u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0644\u0627 \u062a\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646 \u0645\u0639\u0631\u0641\u0629 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0632\u0644\u0627\u062a \u0625\u0644\u0649 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u064a\u0626\u0629 \u060c \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u062d\u0628\u0637\u064a\u0646. \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-neglecting-keyword-research\"><span class=\"ez-toc-section\" id=\"1_Neglecting_Keyword_Research\"><\/span>1. <strong>\u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0624\u062f\u064a \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0634\u0627\u0645\u0644 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0637\u0623 \u0623\u0648 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Keyword Planner \u0623\u0648 Semrush \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0647\u062c\u0643.<\/li>\n\n\n\n<li>\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0646\u0632\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-ignoring-negative-keywords\"><span class=\"ez-toc-section\" id=\"2_Ignoring_Negative_Keywords\"><\/span>2. <strong>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u062f \u064a\u0624\u062f\u064a \u0639\u062f\u0645 \u0625\u0636\u0627\u0641\u0629 \u0643\u0644\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0633\u0644\u0628\u064a\u0629 \u0625\u0644\u0649 \u0646\u0642\u0631\u0627\u062a \u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629 \u060c \u0641\u064a\u0645\u0643\u0646 \u0628\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062b\u0644 \"\u0645\u062c\u0627\u0646\u064a\" \u0623\u0648 \"\u0631\u062e\u064a\u0635\" \u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-focusing-solely-on-clicks\"><span class=\"ez-toc-section\" id=\"3_Focusing_Solely_on_Clicks\"><\/span>3. <strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 (CTR) \u0644\u0627 \u0645\u0639\u0646\u0649 \u0644\u0647\u0627 \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0635\u0641\u062d\u0627\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0648\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTAS) \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n\n\n\n<li>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-overlooking-ad-copy-testing\"><span class=\"ez-toc-section\" id=\"4_Overlooking_Ad_Copy_Testing\"><\/span>4. <strong>\u062a\u062c\u0627\u0647\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062d\u062f \u062a\u0634\u063a\u064a\u0644 \u0646\u0633\u062e\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0646\u0641\u0633\u0647\u0627 \u0628\u062f\u0648\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628 \u0645\u0646 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0644\u062f\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u062a\u062c\u0631\u0628\u0629 \u0645\u0639 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a - \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0648 CTAs.<\/li>\n\n\n\n<li>\u0645\u0631\u0627\u062c\u0639\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-setting-and-forgetting-campaigns\"><span class=\"ez-toc-section\" id=\"5_Setting_and_Forgetting_Campaigns\"><\/span>5. <strong>\u0648\u0636\u0639 \u0648\u0646\u0633\u064a\u0627\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062a\u0637\u0644\u0628 PPC \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0625\u0644\u0649 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/li>\n\n\n\n<li>\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0627\u0644\u0636\u0631\u0648\u0631\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-skipping-mobile-optimization\"><span class=\"ez-toc-section\" id=\"6_Skipping_Mobile_Optimization\"><\/span>6. <strong>\u062a\u062e\u0637\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0645\u062b\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u062c\u0632\u0621\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0646\u0634\u0627\u0637 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0644\u0644\u062c\u0648\u0627\u0644\u060c \u0641\u0625\u0646\u0643 \u062a\u062e\u0627\u0637\u0631 \u0628\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li>\n\n\n\n<li>\u0627\u062e\u062a\u0628\u0631 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0645\u0648\u0642\u0639\u0643 \u0644\u0644\u062c\u0648\u0651\u0627\u0644 \u0648\u062d\u0633\u0651\u0646 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0644\u062a\u062c\u0646\u0628 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-ignoring-geo-targeting\"><span class=\"ez-toc-section\" id=\"7_Ignoring_Geo-Targeting\"><\/span>7. <strong>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645 \u0623\u0648 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u062f\u0648\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u063a\u0631\u0627\u0641\u064a \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u063a\u064a\u0631 \u0630\u064a \u0635\u0644\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u0641\u064a\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0633\u0627\u0639\u062f\u0643 \u0645\u0631\u0627\u0639\u0627\u0629 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a PPC \u0627\u0644\u0645\u0628\u0633\u0637\u0629 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"closing-thoughts-choosing-the-best-ppc-ad-network-for-your-goals\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts_Choosing_the_Best_PPC_Ad_Network_for_Your_Goals\"><\/span>\u0627\u0644\u0623\u0641\u0643\u0627\u0631 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