{"id":987,"date":"2024-06-19T01:59:47","date_gmt":"2024-06-18T22:59:47","guid":{"rendered":"https:\/\/webpivots.com\/?p=987"},"modified":"2026-10-13T07:22:43","modified_gmt":"2026-10-13T04:22:43","slug":"the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance","status":"publish","type":"post","link":"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 (A\/B) \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\/\u0628 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0639\u0646\u0635\u0631 \u0645\u0627 \u0628\u0628\u0639\u0636\u0647\u0645\u0627 \u0627\u0644\u0628\u0639\u0636\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b \u0644\u0647\u062f\u0641 \u0645\u0639\u064a\u0646 \u0628\u0634\u0643\u0644 \u0639\u0644\u0645\u064a. \u0647\u0646\u0627\u060c \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0639\u0638\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0623\/\u0628 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0632\u064a\u0627\u0631\u0629<\/strong><\/p>\n\n\n\n<a href=\"https:\/\/pagetest.ai\" target=\"_blank\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0623 \/ \u0628<\/a>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0638\u064a\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\/\u0628 \u0644\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u0628\u062f\u064a\u0644 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u0645\u0633\u0645\u0627\u0631 \u0627\u0644\u0639\u0642\u062f\u0629<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Introduction_to_AB_Testing_and_Its_Importance\">\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0648\u0623\u0647\u0645\u064a\u062a\u0647<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Understanding_the_Basics_of_Conversion_Rates\">\u0641\u0647\u0645 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Key_Elements_of_Effective_AB_Testing_Tools\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0641\u0639\u0627\u0644\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#1_Customizable_Testing_Options\">1. \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#2_Intuitive_User_Interface\">2. \u0648\u0627\u062c\u0647\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#3_Comprehensive_Reporting_and_Analytics\">3. \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#4_Integrations_and_Scalability\">4. \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#5_Real-Time_Data_Processing\">5. \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#6_Robust_Testing_Frameworks\">6. \u0623\u0637\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0648\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#7_Data_Security_and_Compliance\">7. \u0623\u0645\u0627\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#How_to_Choose_the_Right_AB_Testing_Tool\">\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Key_Factors_to_Consider_in_Choosing_an_AB_Testing_Tool\">\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0627\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Evaluating_Tool_Effectiveness\">\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Setting_Clear_Goals_for_Your_AB_Tests\">\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Identifying_Target_Audience_Segments_for_Testing\">\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Developing_Hypotheses_for_AB_Experiments\">\u062a\u0637\u0648\u064a\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0644\u062a\u062c\u0627\u0631\u0628 A\/B<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Key_Considerations_in_Hypothesis_Formation\">\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Structuring_Effective_Hypotheses\">\u0647\u064a\u0643\u0644\u0629 \u0641\u0631\u0636\u064a\u0627\u062a \u0641\u0639\u0627\u0644\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Refining_and_Prioritizing_Hypotheses\">\u062a\u0646\u0642\u064a\u062d \u0648\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Creating_Strong_Variations_Best_Practices\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0642\u0648\u064a\u0629: \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Prioritize_Data-Driven_Assumptions\">\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Test_One_Change_at_a_Time\">\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u062d\u062f \u0641\u064a \u0643\u0644 \u0645\u0631\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Ensure_Variations_Align_with_Business_Goals\">\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Optimize_Visual_and_Content_Features\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Leverage_User_Feedback_and_Competitor_Insights\">\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0631\u0624\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Set_Consistent_Testing_Parameters\">\u062a\u0639\u064a\u064a\u0646 \u0645\u0639\u0644\u0645\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0633\u0642\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#How_to_Implement_AB_Testing_on_Your_Website\">\u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Running_Controlled_Experiments_to_Collect_Reliable_Data\">\u062a\u0634\u063a\u064a\u0644 \u062a\u062c\u0627\u0631\u0628 \u0645\u062d\u0643\u0648\u0645\u0629 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Establishing_a_Clear_Hypothesis\">\u0625\u0646\u0634\u0627\u0621 \u0641\u0631\u0636\u064a\u0629 \u0648\u0627\u0636\u062d\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Sampling_and_Segmentation\">\u0623\u062e\u0630 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u062d<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Maintaining_Consistency_in_Variables\">\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Leveraging_Statistical_Significance\">\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Tracking_Metrics_in_Real-Time\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Documenting_and_Iterating\">\u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Analyzing_Results_for_Actionable_Insights\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Avoiding_Common_Pitfalls_in_AB_Testing\">\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Optimizing_Landing_Pages_for_Higher_Conversions_via_AB_Testing\">\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0623\u0639\u0644\u0649 \u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Leveraging_AB_Testing_in_Email_Campaigns\">\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Key_Elements_to_Test_in_Email_Campaigns\">\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Best_Practices_for_Implementing_AB_Testing\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Transitioning_From_Insights_to_Strategy\">\u0627\u0644transition \u0645\u0646 \u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Integrating_AB_Testing_into_Marketing_Automation\">\u062f\u0645\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#How_to_Scale_AB_Testing_Across_Multiple_Channels\">\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Tracking_Key_Performance_Indicators_During_Tests\">\u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Case_Studies_Successful_AB_Testing_Strategies\">\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Spotify_Simplifying_the_User_Experience\">\u0633\u0628\u0648\u062a\u064a\u0641\u0627\u064a: \u062a\u0628\u0633\u064a\u0637 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Airbnb_Enhancing_Visual_Content\">\u0625\u064a\u0631\u0628\u0646\u0628: \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#HubSpot_Optimizing_Call-to-Action_CTA_Placement\">\u0647\u0628 \u0633\u0628\u0648\u062a: \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0636\u0639 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTA)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Amazon_Pricing_Adjustments_and_Conversion\">\u0623\u0645\u0627\u0632\u0648\u0646: \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Nike_Personalization_Through_AB_Testing\">\u0646\u0627\u064a\u0643\u064a: \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Future_Trends_in_AB_Testing_Tools_and_Techniques\">\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/webpivots.com\/ar\/the-power-of-a-b-testing-best-practices-for-optimizing-ad-performance\/#Conclusion_Driving_Sustainable_Growth_with_Data-Driven_AB_Testing\">\u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"introduction-to-ab-testing-and-its-importance\"><span class=\"ez-toc-section\" id=\"Introduction_to_AB_Testing_and_Its_Importance\"><\/span>\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0648\u0623\u0647\u0645\u064a\u062a\u0647<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u064a\u0636\u0627\u064b \u0628\u0627\u0633\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0642\u0633\u0645\u060c \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 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\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0645\u0636\u0631\u0648\u0628\u0627\u064b \u0641\u064a 100 \u0644\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647\u0627 \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0632\u0627\u0631 1000 \u0634\u062e\u0635 \u0635\u0641\u062d\u0629 \u0645\u0642\u0635\u0648\u062f\u0629 \u0648\u0623\u0643\u0645\u0644 50 \u0645\u0646\u0647\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0641\u0625\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u064a\u0633\u0627\u0648\u064a 5%. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u062d\u0648\u0644 \u0645\u062f\u0649 \u062c\u0648\u062f\u0629 \u0623\u062f\u0627\u0621 \u0635\u0641\u062d\u0627\u062a\u0647\u0627\u060c \u0623\u0648 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTAs)\u060c \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0624\u062b\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0646\u0642\u0644\u060c \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629. \u062a\u0644\u0639\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0646\u0641\u0633\u064a\u0629\u060c \u0645\u062b\u0644 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u062f\u0631\u0629\u060c \u0648\u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0642\u0646\u0639\u0629\u060c \u062f\u0648\u0631\u0627\u064b \u0645\u0647\u0645\u0627\u064b \u0623\u064a\u0636\u0627\u064b. \u064a\u0639\u062f \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a \u0623\u0645\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0633\u064a\u0631 \u062a\u062d\u0644\u064a\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d. \u0642\u062f \u062a\u0638\u0647\u0631 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 - \u0645\u062b\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u062c\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646\u060c \u0623\u0648 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0623\u062c\u0647\u0632\u0629 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628 - \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0645\u062a\u0641\u0627\u0648\u062a\u0629. \u064a\u064f\u0645\u0643\u0651\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062c\u0645\u0639 \u0631\u0624\u0649 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062a\u0645\u064a\u0632\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0624\u062b\u0631 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0644\u0630\u0644\u0643\u060c \u064a\u064f\u0639\u062f \u0641\u0647\u0645 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0639\u0648\u0627\u0626\u062f \u0623\u0639\u0644\u0649 \u0645\u0646 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-elements-of-effective-ab-testing-tools\"><span class=\"ez-toc-section\" id=\"Key_Elements_of_Effective_AB_Testing_Tools\"><\/span>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0641\u0639\u0627\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u064a\u0644\u0639\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0648\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062f\u062f\u0629 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0633\u0644\u0633 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0627\u0644\u0645\u0639\u0646\u0649 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-customizable-testing-options\"><span class=\"ez-toc-section\" id=\"1_Customizable_Testing_Options\"><\/span>1. <strong>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0628. \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0625\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0648\u0627\u0636\u0639 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u060c \u0641\u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u0645\u062a\u0646\u0648\u0639\u0629 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u064a\u062c\u0628 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u062a\u0639\u064a\u064a\u0646 \u0645\u0639\u0644\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u062e\u0635\u064a\u0635 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0623\u0648 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0623\u0648 \u0645\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u062d\u0645\u0644\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-intuitive-user-interface\"><span class=\"ez-toc-section\" id=\"2_Intuitive_User_Interface\"><\/span>2. <strong>\u0648\u0627\u062c\u0647\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u064a\u0647\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0623\u062f\u0627\u0629 \u0633\u0647\u0644\u0629 \u0627\u0644\u062a\u0646\u0642\u0644\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u0647\u0645 \u062f\u0648\u0646 \u062e\u0628\u0631\u0629 \u062a\u0642\u0646\u064a\u0629 \u0643\u0628\u064a\u0631\u0629. \u062a\u0633\u0627\u0639\u062f \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a\u060c \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0641\u064a \u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u0639\u0632\u064a\u0632 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-comprehensive-reporting-and-analytics\"><span class=\"ez-toc-section\" id=\"3_Comprehensive_Reporting_and_Analytics\"><\/span>3. <strong>\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0634\u0627\u0645\u0644\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a A\/B \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0641\u0635\u0644\u0629\u060c \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u062a\u062a\u064a\u062d \u0623\u062f\u0648\u0627\u062a \u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u0645\u064a\u0632 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0648\u062a\u0644\u0643 \u063a\u064a\u0631 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0644\u0645\u0646\u0639 \u0633\u0648\u0621 \u0627\u0644\u062a\u0641\u0633\u064a\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-integrations-and-scalability\"><span class=\"ez-toc-section\" id=\"4_Integrations_and_Scalability\"><\/span>4. <strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0644\u0633\u0629 \u0645\u0639 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google Analytics\u060c \u0623\u0648 \u0623\u062f\u0648\u0627\u062a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CMS)\u060c \u0623\u0648 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u062a\u0633\u062a\u0648\u0639\u0628 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u0639 \u0623\u064a\u0636\u0627\u064b \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a\u0629 \u0623\u0648 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u0648\u0633\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621\u0647\u0627 \u0645\u0641\u064a\u062f\u0629 \u0645\u0639 \u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-real-time-data-processing\"><span class=\"ez-toc-section\" id=\"5_Real-Time_Data_Processing\"><\/span>5. <strong>\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0636\u0645\u0646 \u0627\u0644\u062a\u062a\u0628\u0639 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629. \u062a\u0642\u0644\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0648\u0642\u062a \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u062a\u064a\u062d \u0644\u0641\u0631\u0642 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062d\u064a\u0629 \u062f\u0648\u0646 \u0627\u0646\u0642\u0637\u0627\u0639.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-robust-testing-frameworks\"><span class=\"ez-toc-section\" id=\"6_Robust_Testing_Frameworks\"><\/span>6. <strong>\u0623\u0637\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0648\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062f\u0639\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0637\u0631\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a\u060c \u0648\u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u064a\u0624\u062f\u064a \u0648\u062c\u0648\u062f \u0623\u0637\u0631 \u0639\u0645\u0644 \u0642\u0648\u064a\u0629 \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u062f\u0642\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u062a\u0645\u0643\u064a\u0646 \u062a\u062d\u0644\u064a\u0644 \u0623\u0639\u0645\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-data-security-and-compliance\"><span class=\"ez-toc-section\" id=\"7_Data_Security_and_Compliance\"><\/span>7. <strong>\u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u064a\u064f\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)\u060c \u0623\u0648 \u0642\u0627\u0646\u0648\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 (CCPA)\u060c \u0623\u0648 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062e\u0631\u0649 \u0623\u0645\u0631\u0627\u064b \u062d\u062a\u0645\u064a\u0627\u064b. \u062a\u062d\u0645\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0634\u0641\u064a\u0631 \u0648\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0648\u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0633\u0627\u0647\u0645 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0646\u0638\u0627\u0645 \u0634\u0627\u0645\u0644 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u0639\u0627\u0644\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u062c\u0647\u0648\u062f \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-choose-the-right-ab-testing-tool\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_AB_Testing_Tool\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0637\u0644\u0628 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0627\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u062f\u0631\u0627\u0633\u0629 \u0645\u062a\u0623\u0646\u064a\u0629 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u062a \u0645\u062b\u0644 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0648\u0633\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u062a\u0645\u0627\u0645\u0627\u064b. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0633\u062a\u0646\u064a\u0631\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u062a\u0639\u0638\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-factors-to-consider-in-choosing-an-ab-testing-tool\"><span class=\"ez-toc-section\" id=\"Key_Factors_to_Consider_in_Choosing_an_AB_Testing_Tool\"><\/span>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0627\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Integration Capabilities:<\/strong> An A\/B testing tool must integrate seamlessly with existing marketing platforms, analytics systems, and customer relationship management software. Proper integration ensures streamlined data collection and analysis, enabling synchronized performance across multiple platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/strong> The usability of the tool plays a significant role in its efficiency. A user-friendly interface allows marketing teams to set up experiments quickly and interpret results effectively. Organizations should also evaluate customer support options, onboarding guides, or tutorials, which can reduce complexities and ramp up adoption fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639:<\/strong> For growing businesses, scalability is essential. Tools that can accommodate large data sets and support advanced testing methodologies\u2014such as multivariate testing or personalization\u2014will provide the flexibility to adapt as business needs evolve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Features and Functionality:<\/strong> Certain tools come equipped with AI-driven insights, predictive analytics, or audience segmentation to enhance testing accuracy. Prioritizing advanced features ensures businesses can deep dive into customer behaviors and optimize strategies accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Budget Considerations:<\/strong> Pricing structures vary among tools. Organizations should weigh the balance between affordability and feature adequacy, factoring in both initial costs and potential upgrades. Free trials or demos could be leveraged to assess value before committing to a subscription.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"evaluating-tool-effectiveness\"><span class=\"ez-toc-section\" id=\"Evaluating_Tool_Effectiveness\"><\/span>\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062e\u0644\u0627\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u064a\u064f\u0639\u062f \u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0629 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0623\u0645\u0631\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u062d\u0644\u0642\u0627\u062a \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u062e\u062a\u0627\u0631 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u062b\u0627\u0644\u064a\u0629 \u0623\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0634\u0627\u0645\u0644\u060c \u0648\u0637\u0644\u0628 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-clear-goals-for-your-ab-tests\"><span class=\"ez-toc-section\" id=\"Setting_Clear_Goals_for_Your_AB_Tests\"><\/span>\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0623\u0645\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0644\u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649. \u064a\u0633\u0645\u062d \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0645\u0648\u0627\u0621\u0645\u0629 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0645\u0639 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0648\u0633\u0639 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629. \u0642\u0628\u0644 \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062d\u062f\u062f\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 - \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0623\u0648 KPI\u060c \u0648\u0627\u0644\u0630\u064a \u0633\u064a\u0639\u064a\u0643\u0648\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0623\u0648 \u062a\u0646\u0632\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0644\u0641\u0627\u062a\u060c \u0623\u0648 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0628\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u064a\u0645\u0643\u0646 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0636\u0645\u0627\u0646 \u0639\u062f\u0645 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0633\u0628\u0628 \u0639\u0648\u0627\u0645\u0644 \u063a\u064a\u0631 \u0635\u0644\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u062a\u0628\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0648\u0636\u0648\u062d \u0628\u0631\u0624\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u0639\u0638\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c \u064a\u0646\u0628\u063a\u064a \u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 SMART \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 (Specific)\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 (Measurable)\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (Achievable)\u060c \u0648\u0630\u0627\u062a \u0635\u0644\u0629 (Relevant)\u060c \u0648\u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0642\u062a (Time-bound). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific<\/strong>: Identifying whether the aim is to increase clicks on a CTA button or to lower the shopping cart abandonment rate.<\/li>\n\n\n\n<li><strong>Measurable<\/strong>: Setting quantifiable targets, such as increasing conversion rates by 15%.<\/li>\n\n\n\n<li><strong>Achievable<\/strong>: Ensuring the goal aligns with resources and realistic expectations.<\/li>\n\n\n\n<li><strong>Relevant<\/strong>: Linking tests to objectives that advance business priorities.<\/li>\n\n\n\n<li><strong>Time-bound<\/strong>: Establishing clear deadlines for test completion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0646\u0627\u0643 \u0627\u0639\u062a\u0628\u0627\u0631 \u062d\u0627\u0633\u0645 \u0622\u062e\u0631 \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629. \u0641\u0628\u064a\u0646\u0645\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0645\u062b\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0625\u0636\u0627\u0641\u064a\u0629 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0623\u064a\u0636\u0627\u064b \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0623\u0648\u0644\u064a \u0644\u0644\u0641\u0631\u0636\u064a\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u0647\u0627 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 - \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0628\u0633\u064a\u0637 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0646\u0642\u0631 \u0623\u0639\u0644\u0649. \u064a\u0636\u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0648\u0636\u0648\u062d \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0633\u064a\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0648\u064a\u0648\u062c\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062f\u0642\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"identifying-target-audience-segments-for-testing\"><span class=\"ez-toc-section\" id=\"Identifying_Target_Audience_Segments_for_Testing\"><\/span>\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0631\u062a\u0643\u0632 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u062a\u0636\u0645\u0646 \u0623\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 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\u0645\u0646\u062e\u0641\u0636\u0627\u064b \u0623\u0648 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0631\u062a\u062f\u0627\u062f \u0639\u0627\u0644\u064a\u0629 - \u0641\u062d\u0635\u0627\u064b \u0645\u0641\u0635\u0644\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0628\u0625\u0646\u0634\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a. \u062a\u0639\u062f \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062d\u0633\u0628 \u0623\u0646\u0634\u0637\u0629 \u0645\u062b\u0644 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0645\u0631\u064a\u0631 \u0623\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0645\u0641\u064a\u062f\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0638\u0627\u0626\u0641 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0634\u0631\u0627\u0626\u062d\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0644 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u062d\u0630\u0631\u064a\u0646 \u0628\u0634\u0623\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0646\u0637\u0648\u064a \u0630\u0644\u0643 \u0639\u0644\u0649 \u0645\u062e\u0627\u0637\u0631 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u0644\u0639\u0628 \u062d\u062c\u0645 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u062f\u0648\u0631\u0627\u064b \u0647\u0627\u0645\u0627\u064b \u0628\u0627\u0644\u0642\u062f\u0631 \u0646\u0641\u0633\u0647 - \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0623\u0643\u0628\u0631\u060c \u0643\u0627\u0646\u062a \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0637\u064a\u0641\u0627\u064b \u0648\u0627\u0633\u0639\u0627\u064b \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0633\u064a\u0627\u0642. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0637\u0648\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0643\u0645\u064a\u0629 \u064a\u0639\u0632\u0632 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0625\u0642\u0631\u0627\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0623\u0648 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0625\u0636\u0627\u0641\u0629 \u0639\u0645\u0642 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0648\u0623\u062e\u064a\u0631\u0627\u064b\u060c \u062a\u062a\u0637\u0644\u0628 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629 \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0621 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0623\u062d\u062f\u062b \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a. \u064a\u0636\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0644\u064a\u0645 \u0644\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0646\u062a\u0627\u0626\u062c \u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0648\u064a\u0629 \u0648\u0641\u0631\u0635 \u062a\u062d\u0633\u064a\u0646 \u0630\u0627\u062a \u0645\u063a\u0632\u0649.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"developing-hypotheses-for-ab-experiments\"><span class=\"ez-toc-section\" id=\"Developing_Hypotheses_for_AB_Experiments\"><\/span>\u062a\u0637\u0648\u064a\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0644\u062a\u062c\u0627\u0631\u0628 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0643\u0645\u0646 \u0623\u0633\u0627\u0633 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0646\u0627\u062c\u062d \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0641\u0631\u0636\u064a\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0644\u062c \u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u062a\u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0643\u0628\u064a\u0627\u0646 \u0625\u0631\u0634\u0627\u062f\u064a \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u062a\u0646\u0648\u064a\u0639 \u064a\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0636\u0627\u0628\u0637. \u0648\u0647\u064a \u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0641\u064a \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0645\u0639 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u064a\u062a\u0637\u0644\u0628 \u062a\u0637\u0648\u064a\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0644\u062a\u062c\u0627\u0631\u0628 A\/B \u062f\u0631\u0627\u0633\u0629 \u0645\u062a\u0623\u0646\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-considerations-in-hypothesis-formation\"><span class=\"ez-toc-section\" id=\"Key_Considerations_in_Hypothesis_Formation\"><\/span>\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify Pain Points<\/strong>: Successful hypothesis development starts with identifying areas where user experience may be hindering conversion rates. Tools like heatmaps, customer journey mapping, and session recordings can offer valuable insights into user interaction and highlight obstacles or bottlenecks.<\/li>\n\n\n\n<li><strong>Focus on Metrics<\/strong>: A well-defined hypothesis links the proposed change to measurable objectives. Metrics such as click-through rates, bounce rates, or form submissions should align directly with business goals for clearer evaluation of outcomes.<\/li>\n\n\n\n<li><strong>Leverage Existing Data<\/strong>: Historical performance data and user feedback can uncover patterns and highlight performance gaps. These data points should inform the rationale behind the hypothesis, helping ensure that it builds upon proven trends rather than assumptions.<\/li>\n\n\n\n<li><strong>Consider the Audience<\/strong>: Understanding customer demographics and segmentation is pivotal for a relatable hypothesis. For instance, users on mobile devices may behave differently compared to desktop users, necessitating targeted testing strategies.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"structuring-effective-hypotheses\"><span class=\"ez-toc-section\" id=\"Structuring_Effective_Hypotheses\"><\/span>\u0647\u064a\u0643\u0644\u0629 \u0641\u0631\u0636\u064a\u0627\u062a \u0641\u0639\u0627\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A well-crafted hypothesis often includes three components: a clear problem statement, a proposed solution, and a prediction of expected results. For instance, <strong>\u201cIf the checkout button is made more prominent by increasing its size, then conversion rates will improve as users find it easier to locate and complete purchases.\u201d<\/strong> Following this formula ensures that the hypothesis is actionable, testable, and clearly tied to a measurable output.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"refining-and-prioritizing-hypotheses\"><span class=\"ez-toc-section\" id=\"Refining_and_Prioritizing_Hypotheses\"><\/span>\u062a\u0646\u0642\u064a\u062d \u0648\u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0648\u0635\u0649 \u0628\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0648\u062c\u062f\u0648\u0627\u0647\u0627. \u064a\u062c\u0628 \u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0645\u062b\u0644 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0645\u0639 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0645\u062b\u0644 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0623\u0648 \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0623\u0632\u0631\u0627\u0631\u0e40\u0e23\u0e35\u0e22\u0639 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621. \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0642\u0642\u060c \u0645\u062b\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0641\u0631\u0636\u064a\u0627\u062a \u062a\u0633\u0647\u0644 \u062a\u062c\u0627\u0631\u0628 A\/B \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-strong-variations-best-practices\"><span class=\"ez-toc-section\" id=\"Creating_Strong_Variations_Best_Practices\"><\/span>\u0625\u0646\u0634\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0642\u0648\u064a\u0629: \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0625\u0646\u0634\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0644\u0627 \u062a\u062a\u062d\u062f\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0623\u0635\u0644\u064a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0641\u062a\u062d \u0623\u064a\u0636\u0627\u064b \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629. \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0636\u0645\u0627\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u0648\u062b\u0648\u0642\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u0648\u062c\u064a\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u064a\u0642\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0635\u064a\u0627\u063a\u0629 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0645\u0624\u062b\u0631\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prioritize-data-driven-assumptions\"><span class=\"ez-toc-section\" id=\"Prioritize_Data-Driven_Assumptions\"><\/span>\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0637\u0644\u0628 \u0628\u0646\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u062f\u0633 \u0648\u062d\u062f\u0647. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u062c\u0647 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 - \u0645\u062b\u0644 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 - \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644. \u0625\u0646 \u0625\u0646\u0634\u0627\u0621 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062d\u0633\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0641\u0631\u0635 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"test-one-change-at-a-time\"><span class=\"ez-toc-section\" id=\"Test_One_Change_at_a_Time\"><\/span>\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u062d\u062f \u0641\u064a \u0643\u0644 \u0645\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0625\u062f\u062e\u0627\u0644 \u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u062d\u062f \u0644\u0643\u0644 \u062a\u0646\u0648\u064a\u0639 \u064a\u0636\u0645\u0646 \u0627\u0644\u0648\u0636\u0648\u062d \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a \u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621. \u0648\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u064a\u062a\u0636\u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u0639\u0646\u0648\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u060c \u0623\u0648 \u0632\u0631 \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA)\u060c \u0623\u0648 \u062a\u0631\u0627\u062a\u0628\u064a\u0629 \u0628\u0635\u0631\u064a\u0651\u0629\u060c \u0641\u0625\u0646 \u0639\u0632\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u062f\u0627\u062e\u0644 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a. \u064a\u062a\u0631\u062a\u0628 \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f \u0645\u062e\u0627\u0637\u0631 \u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0631\u0624\u0649 \u0623\u0648 \u0625\u0646\u062a\u0627\u062c \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u062d\u0627\u0633\u0645\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ensure-variations-align-with-business-goals\"><span class=\"ez-toc-section\" id=\"Ensure_Variations_Align_with_Business_Goals\"><\/span>\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0643\u0644 \u0645\u062a\u063a\u064a\u0631 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0648\u0633\u0639. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a, \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0624\u0643\u062f \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0628\u0634\u0643\u0644 \u0645\u062d\u062f\u062f. \u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u064a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062b\u0645\u0627\u0631 \u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u0642\u0639\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-visual-and-content-features\"><span class=\"ez-toc-section\" id=\"Optimize_Visual_and_Content_Features\"><\/span>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0645\u062b\u0644 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0648\u0627\u0644\u0635\u0648\u0631\u060c \u062f\u0648\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0641\u0625\u0646 \u062a\u0639\u062f\u064a\u0644 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0646\u0628\u0631\u0629\u060c \u0648\u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0641\u064a \u0623\u0632\u0631\u0627\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u0634\u0643\u0644 \u0625\u0628\u062f\u0627\u0639\u064a \u062a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0641\u064a\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"leverage-user-feedback-and-competitor-insights\"><span class=\"ez-toc-section\" id=\"Leverage_User_Feedback_and_Competitor_Insights\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0631\u0624\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u062f\u0645 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u062b\u0644 \u0631\u062f\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u062a\u0646\u0648\u064a\u0639\u0627\u062a \u062c\u0630\u0627\u0628\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u0623\u064a\u0636\u0627\u064b \u0645\u0631\u0627\u0642\u0628\u0629 \u0646\u0647\u062c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062b\u0628\u062a \u0646\u062c\u0627\u062d\u0647\u0627 \u0645\u0639 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0645\u0627\u062b\u0644\u0629. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0646\u062a\u062c \u0639\u0646 \u062f\u0645\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0628\u062f\u0627\u0626\u0644 \u0623\u0642\u0648\u0649 \u0648\u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u062c\u064a\u062f\u0627\u064b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-consistent-testing-parameters\"><span class=\"ez-toc-section\" id=\"Set_Consistent_Testing_Parameters\"><\/span>\u062a\u0639\u064a\u064a\u0646 \u0645\u0639\u0644\u0645\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u0633\u0642\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u064a\u062a\u062c\u0646\u0628 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0634\u0648\u0647\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u0647\u062f\u0641 \u0643\u0644 \u062a\u0646\u0648\u064a\u0639 \u0646\u0641\u0633 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0623\u0646 \u064a\u0639\u0645\u0644 \u062e\u0644\u0627\u0644 \u0623\u0637\u0631\u0627\u0641 \u0632\u0645\u0646\u064a\u0629 \u0645\u062a\u0637\u0627\u0628\u0642\u0629\u060c \u0648\u0623\u0646 \u064a\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629. \u062a\u0639\u0645\u0644 \u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0648\u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0641\u0631\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0639\u0638\u064a\u0645 \u062a\u0623\u062b\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0648\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-implement-ab-testing-on-your-website\"><span class=\"ez-toc-section\" id=\"How_to_Implement_AB_Testing_on_Your_Website\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0628\u062f\u0623 \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d. \u0642\u062f \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0623\u0648 \u062e\u0641\u0636 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629. \u064a\u0636\u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0623\u0646 \u062a\u062a\u0648\u0627\u0641\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0639 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u0630\u0644\u0643\u060c \u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a 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\u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a\u060c \u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u062e\u0637\u0648\u0629 \u0631\u0626\u064a\u0633\u064a\u0629. \u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0645\u062b\u0644 Optimizely \u0623\u0648 Google Optimize \u0623\u0648 VWO \u0645\u064a\u0632\u0627\u062a \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0648\u062a\u0634\u063a\u064a\u0644\u0647\u0627 \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0648\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0641\u0635\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0644\u0639\u0628 \u062a\u062c\u0632\u0626\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u062f\u0648\u0631\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u062f\u0642\u0629. \u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0634\u0648\u0627\u0626\u064a\u0627\u064b \u0648\u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0627\u0648\u064d \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u062d\u062f\u0648\u062b \u0623\u064a \u062a\u062d\u064a\u0632. \u0648\u062a\u0639\u062f \u0645\u0631\u0627\u0642\u0628\u0629 \u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0643\u0627\u0641\u064a \u0623\u0645\u0631\u0627\u064b \u0647\u0627\u0645\u0627\u064b \u0628\u0627\u0644\u0642\u062f\u0631 \u0646\u0641\u0633\u0647\u060c \u062d\u064a\u062b \u0642\u062f \u062a\u0624\u062f\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u062c\u0631\u0649 \u0645\u0639 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u062c\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u062d\u0627\u0633\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0644\u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0623\u064a \u062a\u0642\u0644\u0628\u0627\u062a \u0641\u064a \u0623\u0646\u0645\u0627\u0637 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0651\u0629 \u0623\u0648 \u0627\u0644\u0623\u062d\u062f\u0627\u062b. \u064a\u062a\u064a\u062d \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"running-controlled-experiments-to-collect-reliable-data\"><span class=\"ez-toc-section\" id=\"Running_Controlled_Experiments_to_Collect_Reliable_Data\"><\/span>\u062a\u0634\u063a\u064a\u0644 \u062a\u062c\u0627\u0631\u0628 \u0645\u062d\u0643\u0648\u0645\u0629 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0645\u0636\u0628\u0648\u0637\u0629 \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649. \u0628\u062f\u0648\u0646 \u0638\u0631\u0648\u0641 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062d\u062f\u062f\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0646\u0638\u0645\u0629\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u063a\u064a\u0631 \u0645\u0648\u062b\u0648\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062e\u0627\u0637\u0626\u0629. \u062a\u062a\u064a\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0636\u0628\u0648\u0637\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0632\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u062f\u0642\u0629 \u0648\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"establishing-a-clear-hypothesis\"><span class=\"ez-toc-section\" id=\"Establishing_a_Clear_Hypothesis\"><\/span>\u0625\u0646\u0634\u0627\u0621 \u0641\u0631\u0636\u064a\u0629 \u0648\u0627\u0636\u062d\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0644\u0628\u062f\u0621\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0635\u064a\u0627\u063a\u0629 \u0641\u0631\u0636\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u0648\u062b \u0623\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0644\u0627 \u062a\u0636\u0639 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0632\u0629 \u0623\u0647\u062f\u0627\u0641\u0627\u064b \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0633\u0627\u0639\u062f \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u0636\u0645\u0627\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629\u060c \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c. \u062a\u0636\u0645\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062c\u064a\u062f\u0627\u064b \u062a\u0648\u0627\u0641\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sampling-and-segmentation\"><span class=\"ez-toc-section\" id=\"Sampling_and_Segmentation\"><\/span>\u0623\u062e\u0630 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u062d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0633\u0644\u064a\u0645\u0629 \u0648\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u062f\u0648\u0631\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0646\u062a\u0627\u0626\u062c \u062f\u0642\u064a\u0642\u0629 \u0648\u063a\u064a\u0631 \u0645\u062a\u062d\u064a\u0632\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u0631\u0639\u064a\u0629 \u0645\u0645\u062b\u0644\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0634\u0648\u0647\u0629. \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u0629 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0635\u0627\u062f\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0646\u062f \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0633\u0643\u0627\u0646\u064a\u0629 \u0623\u0648\u0633\u0639.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"maintaining-consistency-in-variables\"><span class=\"ez-toc-section\" id=\"Maintaining_Consistency_in_Variables\"><\/span>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0628. \u064a\u062c\u0628 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0643\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u0645\u0639 \u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u062b\u0627\u0628\u062a\u0629 \u0644\u0645\u0646\u0639 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0646 \u062a\u0634\u0648\u064a\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0633\u0648\u0627\u0621 \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0623\u0648 \u0623\u0632\u0631\u0627\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u064a\u062c\u0628 \u062a\u0642\u0644\u064a\u0644 \u0623\u064a \u062a\u0628\u0627\u064a\u0646 \u063a\u064a\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u062f\u0642\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"leveraging-statistical-significance\"><span class=\"ez-toc-section\" id=\"Leveraging_Statistical_Significance\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062f \u0641\u0647\u0645 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0644\u062a\u0641\u0633\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0625\u0646 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062d\u062a\u0649 \u064a\u062a\u0645 \u062a\u062d\u0642\u064a\u0642 \u062d\u062c\u0645 \u0639\u064a\u0646\u0629 \u0630\u0648 \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0648\u0641\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0623\u062f\u0648\u0627\u062a \u0644\u062d\u0633\u0627\u0628 \u0647\u0630\u0647 \u0627\u0644\u062f\u0644\u0627\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u062b\u0642\u0629 \u0648\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tracking-metrics-in-real-time\"><span class=\"ez-toc-section\" id=\"Tracking_Metrics_in_Real-Time\"><\/span>\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0636\u064a\u0641 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0648\u0645\u062a\u0648\u0633\u0637 \u0645\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629. \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0634\u0648\u0647\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0644\u062a\u062c\u0646\u0628 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0631\u062f. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u062d\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"documenting-and-iterating\"><span class=\"ez-toc-section\" id=\"Documenting_and_Iterating\"><\/span>\u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0648\u0627\u0644\u062a\u0643\u0631\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u062a\u0648\u062b\u064a\u0642 \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0645\u0636\u0628\u0648\u0637\u0629 \u0628\u062f\u0642\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0648\u0641\u0631 \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u062b\u0631\u0648\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0648\u064a\u0628\u0633\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0636\u0628\u0648\u0637\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642\u060c \u0645\u0639 \u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0630\u0627\u062a \u0645\u063a\u0632\u0649.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyzing-results-for-actionable-insights\"><span class=\"ez-toc-section\" id=\"Analyzing_Results_for_Actionable_Insights\"><\/span>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062f\u0642\u0629 \u0648\u0646\u0647\u062c\u0627\u064b \u0645\u0646\u0638\u0645\u0627\u064b. \u0628\u0645\u062c\u0631\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b (KPIs). \u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0644\u064a\u0633\u062a \u062a\u062e\u0645\u064a\u0646\u064a\u0629. \u062a\u0639\u062f \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)\u060c \u0648\u0645\u062a\u0648\u0633\u0637 \u0645\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646\u0627\u0635\u0631 \u062d\u064a\u0648\u064a\u0629 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0644\u0646\u062a\u0627\u0626\u062c. \u062a\u0636\u0645\u0646 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u0627\u062a \u0644\u064a\u0633\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0628\u0644 \u0630\u0627\u062a \u0645\u063a\u0632\u0649. \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 (p-values) \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0642\u0629 \u0628\u0646\u0633\u0628\u0629 95% \u0643\u0627\u0641\u064a\u0627\u064b \u0641\u064a \u0645\u0639\u0638\u0645 \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u062a\u0646\u0642\u064a\u062d \u0627\u0644\u0631\u0624\u0649 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631. \u064a\u062a\u064a\u062d \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062d\u0633\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0623\u0648 \u0645\u0635\u0627\u062f\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631\u060c \u0623\u0648 \u0623\u0646\u0648\u0627\u0639 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\u0643\u0634\u0641 \u0645\u0627 \u064a\u062d\u0641\u0632 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0623\u0648 \u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062e\u0644\u0641\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u064a \u062a\u0623\u0633\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0633\u0646 \u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u0648\u0627\u0644\u0648\u0636\u0648\u062d \u0641\u064a \u062d\u0642\u0648\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u064a\u0633\u0627\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0642\u0648\u0644 \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0648\u064a\u062d\u0633\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u064a\u0636\u064b\u0627 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 (\u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629). \u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0635\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u062c\u0648\u0627\u0644 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u062a\u0639\u0645\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0648\u0648\u0642\u062a \u0627\u0644\u0645\u0643\u0648\u062b \u0643\u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u0648\u062c\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0648\u0636\u0648\u062d\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0635\u0631 \u0648\u0627\u062d\u062f \u0641\u064a \u0643\u0644 \u0645\u0631\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u064a\u062a\u064a\u062d \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"leveraging-ab-testing-in-email-campaigns\"><span class=\"ez-toc-section\" id=\"Leveraging_AB_Testing_in_Email_Campaigns\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0644\u0639\u0628 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0642\u0633\u064a\u0645\u060c \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a - \u0645\u062b\u0644 \u0627\u062e\u062a\u0644\u0627\u0641 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c \u0623\u0648 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0623\u0648 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTAs) - \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b \u0645\u0646 \u062d\u064a\u062b \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0641\u062a\u062d\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-elements-to-test-in-email-campaigns\"><span class=\"ez-toc-section\" id=\"Key_Elements_to_Test_in_Email_Campaigns\"><\/span>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062f\u062f\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u062a\u0634\u0645\u0644 \u0647\u0630\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject Lines<\/strong>: Short, compelling subject lines often capture reader attention and influence open rates. Testing different phrasing, tone, and length can reveal what resonates most with your audience.<\/li>\n\n\n\n<li><strong>Call-to-Action (CTA)<\/strong>: CTAs can vary in wording, color, placement, or size. Experimenting with these variations ensures content drives recipients to act, whether clicking a link or completing a form.<\/li>\n\n\n\n<li><strong>Email Copy<\/strong>: Testing the length, tone, or structure of the email body helps identify the most persuasive approach to engage subscribers.<\/li>\n\n\n\n<li><strong>Design and Layout<\/strong>: From color schemes and typography to visuals and formats, the aesthetic appeal of an email can significantly impact its performance.<\/li>\n\n\n\n<li><strong>Send Time<\/strong>: The timing of email delivery can also affect open rates. A\/B testing different days and times allows marketers to discover optimal scheduling patterns for their audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-practices-for-implementing-ab-testing\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Implementing_AB_Testing\"><\/span>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0646\u0638\u0645\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629<\/strong>: Establish measurable objectives, such as increasing open rates or click-through rates, before initiating tests.<\/li>\n\n\n\n<li><strong>Segment the Audience<\/strong>: Divide recipients into groups that represent your overall audience demographic to ensure more accurate results.<\/li>\n\n\n\n<li><strong>Test One Variable at a Time<\/strong>: Avoid altering multiple components simultaneously, as this complicates performance analysis and reduces credibility.<\/li>\n\n\n\n<li><strong>Utilize Reliable Tools<\/strong>: Employ A\/B testing tools integrated within email marketing platforms to streamline analysis and decision-making.<\/li>\n\n\n\n<li><strong>Analyze Results Holistically<\/strong>: Look beyond immediate numerical data, considering factors such as user behavior and long-term engagement.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"transitioning-from-insights-to-strategy\"><span class=\"ez-toc-section\" id=\"Transitioning_From_Insights_to_Strategy\"><\/span>\u0627\u0644transition \u0645\u0646 \u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u064f\u0633\u0641\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0645 \u0627\u0644\u0623\u0648\u0633\u0639 \u0644\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0644\u0649 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u062a\u0648\u0641\u0631 \u0623\u0646\u0645\u0627\u0637\u064b\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0646 \u062a\u062a\u0637\u0648\u0631 \u0644\u0628\u0646\u0627\u0621 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0623\u0641\u0636\u0644 \u0645\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"integrating-ab-testing-into-marketing-automation\"><span class=\"ez-toc-section\" id=\"Integrating_AB_Testing_into_Marketing_Automation\"><\/span>\u062f\u0645\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u062f\u0645\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0639 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u064a\u062a\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u062f\u0645\u062c \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u0645\u0627 \u064a\u0642\u062f\u0645 \u0646\u062a\u0627\u0626\u062c \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0646 \u0625\u0634\u0631\u0627\u0641 \u064a\u062f\u0648\u064a. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0634\u0641 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u062f\u0627\u062e\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0639\u0646 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0628\u062f\u0621 \u062f\u0645\u062c \u0627\u062e\u062a\u0628\u0627\u0631 A\/B\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062f\u0627\u062e\u0644 \u062d\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u062b\u0644 \u0639\u0646\u0627\u0648\u064a\u0646 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 \u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u060c \u0623\u0648 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0623\u0648 \u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062a\u0645\u062a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0625\u0637\u0644\u0627\u0642 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0644\u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u062a\u0648\u0641\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0627\u062f\u0629\u064b \u0623\u062f\u0648\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0645\u062f\u0645\u062c\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0625\u0639\u062f\u0627\u062f \u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0628\u0623\u0642\u0644 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u0639\u0642\u064a\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639:<\/strong> Automated A\/B testing accommodates large-scale campaigns across diverse channels, handling extensive data without compromising efficiency.<\/li>\n\n\n\n<li><strong>Precision:<\/strong> It ensures better targeting by leveraging analytics, enabling marketers to focus on strategies with the highest probability of success.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u062a\u0633\u0627\u0642:<\/strong> Continuous testing becomes feasible, creating an iterative environment for constant optimization without manual repetition.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u0625\u0639\u062f\u0627\u062f \u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u062c\u0651\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0647\u064a\u0643\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0641\u062a\u062d \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0636\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0646\u062f \u062f\u0645\u062c\u0647 \u0645\u0639 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062f\u0639\u0645 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0639\u0643\u0633 \u062a\u0646\u0648\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0625\u0646 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u062f\u0627\u062e\u0644 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u064a\u0639\u0632\u0632 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u062a\u0648\u0642\u0639 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0636\u064a\u0641 \u0639\u0645\u0642\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B. \u064a\u0636\u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0642\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a 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class=\"wp-block-paragraph\">\u064a\u0636\u0645\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0648\u0627\u0621\u0645\u0629 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 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class=\"wp-block-paragraph\">\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u0639\u0632\u0632 \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u064a\u0633\u0647\u0645 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0648\u0627\u0644\u0625\u062e\u0641\u0627\u0642\u0627\u062a\u060c \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u0648\u062c\u064a\u0647 \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 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\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062d\u0633\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0623\u0648 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0623\u0648 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\u0623\u0645\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0645\u062f\u0629 \u0627\u0644\u062a\u062a\u0628\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629. \u0642\u062f \u062a\u0624\u062f\u064a \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0631\u0639\u0629 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u062a\u062d\u064a\u0632\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u0631\u0636 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637 \u0644\u062e\u0637\u0631 \u062a\u0634\u0648\u064a\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0633\u0628\u0628 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u064a\u0629. \u064a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0623\u0646 \u062a\u0645\u062b\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u062f\u0642\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0628\u0631\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-studies-successful-ab-testing-strategies\"><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_AB_Testing_Strategies\"><\/span>\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0637\u0631\u064a\u0642\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u0623\u062f\u062a \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"spotify-simplifying-the-user-experience\"><span class=\"ez-toc-section\" id=\"Spotify_Simplifying_the_User_Experience\"><\/span>\u0633\u0628\u0648\u062a\u064a\u0641\u0627\u064a: \u062a\u0628\u0633\u064a\u0637 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0633\u0628\u0648\u062a\u064a\u0641\u0627\u064a (Spotify) \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u062a\u0642\u064a\u064a\u0645 \u0643\u064a\u0641 \u0623\u062b\u0631 \u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0628\u062f\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u062a\u0633\u062c\u064a\u0644: \u0625\u062d\u062f\u0627\u0647\u0645\u0627 \u062a\u0636\u0645 \u062d\u0642\u0648\u0644 \u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0633\u0639\u0629 \u0648\u0627\u0644\u0623\u062e\u0631\u0649 \u0628\u0646\u0647\u062c \u0645\u0628\u0633\u0637 \u064a\u062a\u0637\u0644\u0628 \u0645\u062f\u062e\u0644\u0627\u062a \u0623\u0642\u0644. \u0623\u0638\u0647\u0631 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u0628\u0633\u0637 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 17% \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0628\u062f\u0621 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. \u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0641\u064a \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0647\u064a \u062a\u0643\u062a\u064a\u0643 \u0645\u0641\u064a\u062f \u0639\u0628\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"airbnb-enhancing-visual-content\"><span class=\"ez-toc-section\" id=\"Airbnb_Enhancing_Visual_Content\"><\/span>\u0625\u064a\u0631\u0628\u0646\u0628: \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u062c\u0631\u062a \u0625\u064a\u0631\u0628\u0646\u0627\u0628 (Airbnb) \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0641\u0648\u062a\u0648\u063a\u0631\u0627\u0641\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a. \u062a\u0645\u064a\u0632\u062a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0628\u0635\u0648\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u062d\u062a\u0641\u0638\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u062a\u062d\u0631\u0641\u0639\u0647\u0627. \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 22% \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062d\u062c\u0632 \u0644\u0644\u0625 \u0642\u0648\u0627\u0626\u0645 \u0630\u0627\u062a \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629. \u064a\u0624\u0643\u062f \u0647\u0630\u0627 \u0627\u0644\u0625\u062f\u0631\u0627\u0643 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629 \u0641\u064a \u062f\u0641\u0639 \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hubspot-optimizing-call-to-action-cta-placement\"><span class=\"ez-toc-section\" id=\"HubSpot_Optimizing_Call-to-Action_CTA_Placement\"><\/span>\u0647\u0628 \u0633\u0628\u0648\u062a: \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0636\u0639 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0627\u0645\u062a \u0647\u0628 \u0633\u0628\u0648\u062a (HubSpot) \u0628\u062a\u0637\u0628\u064a\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0645\u0648\u0627\u0642\u0639 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTAs) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u0643\u0627\u0646 \u0644\u0623\u062d\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u0632\u0631\u0627\u0631 \u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u0639 \u0623\u0639\u0644\u0649 \u0627\u0644\u0637\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u0648\u0636\u0639\u062a \u0623\u062e\u0631\u0649 \u0623\u0633\u0641\u0644\u0647\u0627. \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0639 \u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649 \u0627\u0644\u0637\u064a \u0628\u0645\u0639\u062f\u0644 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 30% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0628\u062f\u064a\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amazon-pricing-adjustments-and-conversion\"><span class=\"ez-toc-section\" id=\"Amazon_Pricing_Adjustments_and_Conversion\"><\/span>\u0623\u0645\u0627\u0632\u0648\u0646: \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0634\u0631\u062a \u0623\u0645\u0627\u0632\u0648\u0646 (Amazon) \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u062a\u0642\u064a\u064a\u0645 \u0643\u064a\u0641 \u0623\u062b\u0631\u062a \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0637\u0641\u064a\u0641\u0629 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0641\u064a \u0623\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u0629\u060c \u062a\u0645 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0639\u0644\u0649 \u0633\u0644\u0639 \u0645\u062e\u062a\u0627\u0631\u0629 \u0628\u062c\u0632\u0621 \u0628\u0633\u064a\u0637 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631 (\u0645\u0646 19.99 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0625\u0644\u0649 18.99 \u062f\u0648\u0644\u0627\u0631\u064b\u0627)\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0645 \u0631\u0635\u062f \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0627\u062a. \u0623\u0633\u0641\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u062f\u0646\u0649 \u0639\u0646 \u0627\u0631\u062a\u0641\u0627\u0639 \u0637\u0641\u064a\u0641 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0628\u0631 \u0641\u0626\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nike-personalization-through-ab-testing\"><span class=\"ez-toc-section\" id=\"Nike_Personalization_Through_AB_Testing\"><\/span>\u0646\u0627\u064a\u0643\u064a: \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u0643\u0634\u0641\u062a \u0646\u0627\u064a\u0643\u064a (Nike) \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062e\u0635\u0635 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0635\u0641\u062d\u062a\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e\u062a\u064a\u0646: \u0635\u0641\u062d\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0642\u064a\u0627\u0633\u064a\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u0635\u0635\u0629. \u0633\u062c\u0644 \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062e\u0635\u0635 \u062a\u062d\u0633\u0646\u064b\u0627 \u0628\u0646\u0633\u0628\u0629 12% \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0645\u0645\u0627 \u064a\u0624\u0643\u062f \u0643\u064a\u0641 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062a\u0646\u0642\u064a\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629. \u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 - \u0648\u0643\u0644\u0647\u0627 \u062a\u0624\u062f\u064a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0625\u0644\u0649 \u062f\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-trends-in-ab-testing-tools-and-techniques\"><span class=\"ez-toc-section\" id=\"Future_Trends_in_AB_Testing_Tools_and_Techniques\"><\/span>\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 A\/B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0637\u0648\u0631 \u0645\u0634\u0647\u062f \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u062f\u0641\u0648\u0639\u064b\u0627 \u0628\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u0647\u064a\u0623\u0629 \u0644\u062a\u063a\u064a\u064a\u0631 \u0637\u0631\u064a\u0642\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627. \u062a\u064f\u062d\u062f\u062b \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062b\u0648\u0631\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a<\/strong> The integration of AI and machine learning into A\/B testing tools is becoming a pivotal trend. These technologies provide capabilities for dynamic adjustment of experiments, enabling tools to autonomously detect patterns, optimize variations, and predict outcomes. Machine learning-driven algorithms identify winning variations faster, minimizing the loss of traffic and resources associated with extended testing durations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enhanced Personalization Capabilities<\/strong> Future tools are anticipated to prioritize personalized testing methods, where audience segmentation moves beyond demographics and incorporates behavioral data. Sophisticated personalization engines will tailor experiments based on individual user preferences, ensuring high relevance while improving satisfaction and engagement rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Real-Time Data Analysis and Automation<\/strong> With improved real-time analytics, tools are beginning to offer immediate insights and actionable metrics during live A\/B tests. Automation layers are reducing manual involvement, streamlining processes from experiment setup to analysis. These advancements enable marketers to focus on creative strategies and branding while the technical aspects are handled efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integration Across Omni-Channel Platforms<\/strong> The trend towards seamless integration across omni-channel platforms allows businesses to test consistently across websites, apps, emails, and advertisements. Multi-platform tests ensure uniform experiments across touchpoints, providing insights into customer behavior regardless of their interaction medium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Predictive Testing Techniques<\/strong> Predictive analytics is gaining momentum, enabling teams to simulate A\/B tests before launch using historical and contextual data. This innovation reduces risk by forecasting potential outcomes, optimizing conversion rate strategies before implementation in live environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ethical and Data Privacy Standards<\/strong> As data protection regulations evolve, tools are adapting to comply with global privacy standards in testing and experimentation. Future systems are expected to align testing methodologies with ethical practices, ensuring transparency in data usage while maintaining trust among users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0637\u0631\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u0631\u0643\u064a\u0632\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0639\u0638\u064a\u0645 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-driving-sustainable-growth-with-data-driven-ab-testing\"><span class=\"ez-toc-section\" id=\"Conclusion_Driving_Sustainable_Growth_with_Data-Driven_AB_Testing\"><\/span>\u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u062a\u062a\u0637\u0644\u0628 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\u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0639\u0632\u0632 \u0623\u064a\u0636\u0627\u064b \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643\u0647\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0627\u0644\u0646\u0627\u062c\u062d. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0638\u064a\u0641 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0648\u0644\u064a\u062f \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u062a\u062a\u064a\u062d \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a 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