{"id":19201,"date":"2026-06-25T06:09:39","date_gmt":"2026-06-25T03:09:39","guid":{"rendered":"https:\/\/webpivots.com\/?post_type=guide&#038;p=19201"},"modified":"2026-06-25T06:09:43","modified_gmt":"2026-06-25T03:09:43","slug":"how-to-build-email-list","status":"publish","type":"guide","link":"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/","title":{"rendered":"So erstellen Sie eine E-Mail-Liste von Null"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most business owners stare at an empty email list and feel a specific kind of dread \u2014 not because the task is technically hard, but because zero feels like such a long way from \u201cuseful.\u201d The good news: <strong>how to build an email list<\/strong> from absolute zero is one of the most well-mapped processes in marketing. There\u2019s no guesswork required, just a sequence of steps that, done in order, reliably produces a list that actually generates revenue instead of sitting there collecting unopened newsletters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide walks through that exact sequence \u2014 choosing a platform, building a lead magnet people genuinely want, designing a landing page that converts, embedding forms where they\u2019ll actually get clicked, setting up a welcome sequence, and promoting the whole thing without spending a dollar on ads. By the end, you\u2019ll have a working list-building machine, not just a sign-up form nobody finds.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Inhaltsverzeichnis umschalten\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Knebel<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"><\/path><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Why_Email_List_Building_Still_Matters_in_2026\">Why Email List Building Still Matters in 2026?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Subscriber_Growth_as_a_Business_Asset\">Subscriber Growth as a Business Asset<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_One_Choosing_the_Right_Email_Platform\">Step One: Choosing the Right Email Platform<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#What_to_Look_for_at_Zero_Subscribers\">What to Look for at Zero Subscribers<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_Two_Creating_a_Lead_Magnet_That_Actually_Converts\">Step Two: Creating a Lead Magnet That Actually Converts<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#What_Makes_a_Lead_Magnet_Work\">What Makes a Lead Magnet Work<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#A_Real_Example\">A Real Example<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_Three_Designing_a_Landing_Page_That_Converts\">Step Three: Designing a Landing Page That Converts<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#The_Anatomy_of_a_High-Converting_Page\">The Anatomy of a High-Converting Page<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_Four_Embedding_Forms_on_Key_Pages\">Step Four: Embedding Forms on Key Pages<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Where_Forms_Actually_Get_Clicked\">Where Forms Actually Get Clicked<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_Five_Setting_Up_a_Welcome_Sequence\">Step Five: Setting Up a Welcome Sequence<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#What_a_Good_Welcome_Sequence_Includes\">What a Good Welcome Sequence Includes<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Double_Opt-In_Worth_the_Friction\">Double Opt-In: Worth the Friction?<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Step_Six_Promoting_Your_Lead_Magnet_Organically\">Step Six: Promoting Your Lead Magnet Organically<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Channels_Worth_Prioritizing\">Channels Worth Prioritizing<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Putting_the_Whole_System_Together\">Putting the Whole System Together<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/webpivots.com\/de\/guide\/how-to-build-email-list\/#Frequently_Asked_Questions\">H\u00e4ufig gestellte Fragen<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"why-email-list-building-still-matters-in-2026\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Email_List_Building_Still_Matters_in_2026\"><\/span>Why Email List Building Still Matters in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s worth addressing the skepticism upfront: with social media, SMS, and a dozen other channels competing for attention, is email still worth the effort? Overwhelmingly, yes. Unlike a social platform, you own your email list outright \u2014 no algorithm decides whether your message reaches a subscriber\u2019s inbox, and no policy change can suddenly cut your audience in half overnight. <strong>Email list building<\/strong> is one of the only owned, permanent assets you can build in marketing.<\/p>\n\n\n\n<h3 id=\"subscriber-growth-as-a-business-asset\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscriber_Growth_as_a_Business_Asset\"><\/span>Subscriber Growth as a Business Asset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think of every new subscriber as a small, compounding asset rather than a vanity metric. A list of 500 genuinely engaged subscribers who opted in because they wanted your specific resource will consistently outperform a purchased list of 50,000 names who\u2019ve never heard of you. Quality and consent matter more than raw size \u2014 a single re-engaged subscriber who converts is worth more than a thousand who immediately unsubscribe.<\/p>\n\n\n\n<h2 id=\"step-one-choosing-the-right-email-platform\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_One_Choosing_the_Right_Email_Platform\"><\/span>Step One: Choosing the Right Email Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before anything else, you need a home for these subscribers. The platform decision feels bigger than it actually is \u2014 most reputable providers cover the fundamentals (automation, segmentation, deliverability) reasonably well at the beginner stage. What matters more is matching the platform to your current size and technical comfort.<\/p>\n\n\n\n<h3 id=\"what-to-look-for-at-zero-subscribers\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Look_for_at_Zero_Subscribers\"><\/span>What to Look for at Zero Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, prioritize ease of setup and a generous free tier over advanced features you won\u2019t use yet. You want a platform that lets you launch a <strong>landing page<\/strong> and an opt-in form within a day, not one that requires a developer to configure. Most beginner-friendly platforms offer free plans up to a few thousand subscribers, which is more than enough runway to prove the system works before any cost becomes relevant.<\/p>\n\n\n\n<h2 id=\"step-two-creating-a-lead-magnet-that-actually-converts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Two_Creating_a_Lead_Magnet_That_Actually_Converts\"><\/span>Step Two: Creating a Lead Magnet That Actually Converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the step where most list-building efforts quietly fail. A vague \u201csubscribe to our newsletter\u201d offer converts at a fraction of the rate of a specific, immediately useful <strong>free resource<\/strong> tied to a real problem. The difference between a lead magnet that sits ignored and one that drives sign-ups consistently almost always comes down to specificity.<\/p>\n\n\n\n<h3 id=\"what-makes-a-lead-magnet-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Lead_Magnet_Work\"><\/span>What Makes a Lead Magnet Work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest <strong>lead magnets<\/strong> solve one narrow problem completely rather than a broad topic vaguely. A downloadable checklist, a short template, or a focused mini-guide tends to outperform a generic ebook, because it asks for less commitment and delivers value almost instantly.<\/p>\n\n\n\n<h3 id=\"a-real-example\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Real_Example\"><\/span>A Real Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One client in the home services space replaced a generic \u201cSign up for tips\u201d form with a downloadable \u201c12-Point Home Maintenance Checklist Before Winter.\u201d The opt-in rate on that single landing page jumped from under 2% to over 9% within the first month \u2014 same traffic, same offer category, just a far more specific and immediately useful resource. That\u2019s the kind of lift specificity alone can produce.<\/p>\n\n\n\n<h2 id=\"step-three-designing-a-landing-page-that-converts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Three_Designing_a_Landing_Page_That_Converts\"><\/span>Step Three: Designing a Landing Page That Converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have a lead magnet worth offering, it needs a dedicated home. Sending traffic to a generic homepage instead of a purpose-built <strong>landing page<\/strong> is one of the most common \u2014 and costly \u2014 list-building mistakes.<\/p>\n\n\n\n<h3 id=\"the-anatomy-of-a-high-converting-page\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Anatomy_of_a_High-Converting_Page\"><\/span>The Anatomy of a High-Converting Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An effective landing page keeps the visitor\u2019s attention on a single decision: opt in or leave. That means a clear headline stating the benefit, a short description of what they\u2019ll get, a visual of the resource if applicable, and a single, unmistakable form. Every extra navigation link or unrelated distraction on the page is a small leak in your conversion rate \u2014 strip them out.<\/p>\n\n\n\n<h2 id=\"step-four-embedding-forms-on-key-pages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Four_Embedding_Forms_on_Key_Pages\"><\/span>Step Four: Embedding Forms on Key Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A landing page alone isn\u2019t enough \u2014 your <strong>opt-in forms<\/strong> need to show up wherever your most engaged visitors already are. This usually means your blog posts, your homepage, and any high-traffic page that already proves visitor interest.<\/p>\n\n\n\n<h3 id=\"where-forms-actually-get-clicked\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Forms_Actually_Get_Clicked\"><\/span>Where Forms Actually Get Clicked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inline forms placed naturally within blog content \u2014 particularly partway through, once a reader has demonstrated interest by scrolling \u2014 tend to outperform forms relegated to a sidebar or footer that visitors have trained themselves to ignore. Exit-intent pop-ups, used sparingly and tied to a relevant offer, can also recover visitors who were about to leave without converting.<\/p>\n\n\n\n<h2 id=\"step-five-setting-up-a-welcome-sequence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Five_Setting_Up_a_Welcome_Sequence\"><\/span>Step Five: Setting Up a Welcome Sequence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The moment someone subscribes is the highest point of engagement you\u2019ll likely ever have with them \u2014 and far too many businesses waste it by sending nothing, or worse, an immediate sales pitch. A well-built <strong>email sequence<\/strong> at the start of the relationship sets the tone for everything that follows.<\/p>\n\n\n\n<h3 id=\"what-a-good-welcome-sequence-includes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Good_Welcome_Sequence_Includes\"><\/span>What a Good Welcome Sequence Includes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A simple, effective structure: deliver the promised resource immediately, follow up a day or two later with context about who you are and why your perspective is worth trusting, then introduce your core offer naturally a few emails in \u2014 once trust, not just curiosity, has been established. Rushing the sales pitch into email one is the fastest way to trigger an unsubscribe before the relationship has even started.<\/p>\n\n\n\n<h3 id=\"double-opt-in-worth-the-friction\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double_Opt-In_Worth_the_Friction\"><\/span>Double Opt-In: Worth the Friction?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Double opt-in<\/strong> \u2014 requiring a subscriber to confirm via a follow-up email \u2014 adds a small amount of friction but meaningfully improves list quality and deliverability over time. For most businesses prioritizing engaged, genuine subscribers over raw volume, it\u2019s worth the minor drop in initial sign-ups.<\/p>\n\n\n\n<h2 id=\"step-six-promoting-your-lead-magnet-organically\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_Six_Promoting_Your_Lead_Magnet_Organically\"><\/span>Step Six: Promoting Your Lead Magnet Organically<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building the system is only half the work \u2014 without consistent promotion, even the best lead magnet sits invisible. The good news is that organic promotion, done consistently, can build a meaningful list without any paid ad spend.<\/p>\n\n\n\n<h3 id=\"channels-worth-prioritizing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Channels_Worth_Prioritizing\"><\/span>Channels Worth Prioritizing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mention the lead magnet naturally within relevant blog content, link to the landing page from your social profiles and bios, and consider a dedicated post specifically introducing the resource rather than burying the mention. Repetition matters here \u2014 most people don\u2019t convert on the first exposure, so the offer needs to show up more than once across more than one channel before it earns the click.<\/p>\n\n\n\n<h2 id=\"putting-the-whole-system-together\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Putting_the_Whole_System_Together\"><\/span>Putting the Whole System Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">None of these six steps work especially well in isolation. A brilliant lead magnet promoted nowhere goes unseen. A beautifully designed landing page with no organic traffic driving to it sits empty. The businesses that build genuinely effective lists treat this as one connected system, not six separate tasks to check off independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start small and specific. One platform, one sharp lead magnet, one focused landing page, and a short welcome sequence will outperform a sprawling, half-finished attempt at all six steps simultaneously. Once that first version is working and converting, expand from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to build your first lead magnet?<\/strong> <a href=\"https:\/\/webpivots.com\/de\/email-list-building-services\/\">Get help creating a lead magnet that actually converts<\/a> \u2014 and start turning that empty list into a working asset.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>H\u00e4ufig gestellte Fragen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1782356825898\"><strong class=\"schema-faq-question\"><strong>How long does it take to build an email list from zero?<\/strong><\/strong> <p class=\"schema-faq-answer\">With a focused lead magnet and consistent promotion, most businesses see meaningful subscriber growth within the first 30 to 60 days, though the rate depends heavily on existing traffic and how specific the offer is.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782356834890\"><strong class=\"schema-faq-question\"><strong>Do I need paid ads to build an email list fast without paid ads?<\/strong><\/strong> <p class=\"schema-faq-answer\">No \u2014 organic promotion through existing blog content, social profiles, and on-site forms can build a genuinely engaged list without any ad spend, though it typically takes more consistency than a paid approach.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782356840326\"><strong class=\"schema-faq-question\"><strong>What\u2019s the best lead magnet for beginners?<\/strong><\/strong> <p class=\"schema-faq-answer\">A narrow, immediately useful checklist, template, or short guide tied to one specific problem tends to convert better than a broad, generic resource, especially when you\u2019re just starting out.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782356849926\"><strong class=\"schema-faq-question\"><strong>Should I use a double opt-in or single opt-in?<\/strong><\/strong> <p class=\"schema-faq-answer\">Double opt-in adds a small amount of friction but generally improves list quality and email deliverability over time, making it the safer default for most businesses prioritizing long-term list health.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782356866112\"><strong class=\"schema-faq-question\"><strong>How many emails should be in a welcome sequence?<\/strong><\/strong> <p class=\"schema-faq-answer\">Three to five emails is a reasonable starting structure \u2014 enough to deliver the resource, build trust, and introduce your offer without overwhelming a brand-new subscriber.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an email list from zero is achievable through strategic steps that lead to engaged subscribers and revenue generation.<\/p>\n","protected":false},"author":207299358,"featured_media":19207,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_gspb_post_css":"","_uag_custom_page_level_css":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[31255],"tags":[788015418,788015264],"class_list":["post-19201","guide","type-guide","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-list","tag-email-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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