Funnels That Flow — From First Click to Final Conversion
Whether it’s lead generation, product sales, or nurturing loyalty—our custom funnels are built to guide, convert, and scale.
What is Funnel Building?
Every Click Should Lead Somewhere
Funnels map your customer’s journey—so you never lose a visitor without offering value. We architect the process from top to bottom to drive results across every touchpoint.
Funnel Types We Build
Tailored Funnels for Every Business Goal
Every business moves differently. That’s why we craft funnels designed not just to capture attention—but to guide action
Lead Generation Funnels
Turn Clicks into Qualified Leads
Opt-in magnets, tripwires, email series
Attract your ideal audience with high-converting opt-in pages, lead magnets, and value-packed tripwire offers. Follow up with automated email series that nurture trust and guide prospects toward your core offer.
Sales Funnels
From First Click to Final Sale
Product pages, upsell sequences, retargeting
Drive conversions with persuasive landing pages, upsell/downsell sequences, and smart retargeting. We optimize every touchpoint to reduce friction and maximize customer lifetime value.
Onboarding Funnels
Activate, Educate, Retain
Education + activation flows for SaaS or services
Perfect for SaaS and service-based businesses. Our onboarding funnels ensure new users know what to do, when to do it, and why—boosting adoption, reducing churn, and turning users into advocates.
Webinar Funnels
Play button or calendar
Registration → Reminder → Replay → Offer
We build automated webinar journeys from registration to replay. Warm up leads with reminders, drive engagement during the session, and convert viewers with irresistible offers post-event.
Quiz Funnels
Engagement Meets Insight
Personalized outcomes, lead qualification
Capture attention with interactive quizzes that qualify leads, personalize results, and segment your audience. Great for eCommerce, coaching, and any brand that benefits from smart lead filtering.
Our Funnel Formula
The 5 Steps of Funnel Success
Every funnel we build follows a proven structure designed to attract, engage, convert, and retain—flawlessly.
① 🎯 Audience Research
Understand who you’re talking to—so your funnel speaks their language.
We dive deep into your target market’s behaviors, pain points, motivations, and objections. This step is critical to build empathy, clarity, and alignment across your entire funnel journey.
② 🎁 Offer Design
Craft irresistible value—from lead magnet to final upsell.
Whether it’s a free checklist, webinar, quiz, or low-ticket tripwire, your offer must solve a real problem and spark action. We design each touchpoint to serve value and drive momentum.
③ 🖥️ Page Creation
Design that converts, copy that connects.
We build every page—landing, thank you, upsell, checkout—with laser-focused intent. CTAs are placed with purpose. Messaging flows with clarity. And trust signals are built in from the start.
④ ⚙️ Automation Setup
Let your funnel work while you sleep.
From email sequences to trigger-based tagging, we build the backend brain of your funnel. Whether you’re using ConvertKit, ActiveCampaign, or another platform, we ensure flawless delivery and tracking.
⑤ 📊 Testing & Optimization
Funnel building isn’t one-and-done. It’s evolution.
We install heatmaps, set up A/B tests, and analyze performance using real data. Every tweak—headline, button color, email subject line—is a move toward higher conversion and lower drop-off.
🔁 Optional Visual Add-On
Include a linear flow chart or step-by-step graphic with the icons beside each title for visual memory hooks.
Example flow: 🎯 Audience Research → 🎁 Offer Design → 🖥️ Page Creation → ⚙️ Automation → 📊 Optimization
Tools We Integrate With
No Platform? No Problem.
Whether you’re just starting out or already set up—we plug into your stack seamlessly.
🔹 ClickFunnels
🌀 Rapid deployments, proven templates.
Perfect for launching funnels fast. We leverage ClickFunnels for MVPs, offer tests, and time-sensitive campaigns that need speed and scale.
🔹 Kajabi
📚 All-in-one funnel + course platform.
Especially powerful for coaches, consultants, and creators. We build out everything from opt-ins to paid courses, all within Kajabi’s ecosystem.
🔹 WordPress + Elementor
🎨 Pixel-perfect custom builds.
Need full design control? We use WordPress + Elementor to craft completely custom funnel experiences—from style to structure to function.
🔹 Shopify / WooCommerce
🛒 Ecommerce funnels that convert.
For product-based businesses, we integrate conversion-boosting flows right into your storefront—upsells, post-purchase offers, and more.
🔹 ConvertKit / ActiveCampaign
📬 Smart, automated follow-up.
We connect your funnel with intelligent email automation. Whether it’s ConvertKit for creators or ActiveCampaign for advanced users, we make the tech talk to your funnel.
The Web Pivots Advantage
Funnels That Don’t Leak.
Most funnels lose leads with weak pages, poor UX, or lack of nurturing. We design conversion-focused funnels rooted in psychology, storytelling, and seamless automation.
“Funnels aren’t magic—they’re precision-built machines. We just happen to know how to make them purr.”
FAQs
What is a marketing funnel, and why do I need one?
A marketing funnel is a strategic sequence that guides visitors from awareness to conversion. Without it, you risk losing leads with no clear path to purchase.
How do I know what kind of funnel my business needs?
We start with a free growth audit and consultation to understand your goals, audience, and offer. Then we recommend the funnel type that best suits your objectives.
Can Web Pivots handle everything from design to automation?
Yes, we offer full-service funnel building—landing pages, copywriting, email automations, integrations, and performance tracking.
Do funnels work for service-based businesses or only ecommerce?
Funnels work brilliantly for both. We design specific flows for coaching, consulting, SaaS, local services, and more.
How long does it take to build a funnel?
Timelines vary by scope. A simple lead gen funnel might take 7–10 days; a full sales funnel with upsells and automations may take 3–4 weeks.
Can you help fix a funnel that isn’t performing?
Absolutely. We offer Funnel Audits and Optimization services to diagnose leaks, improve conversion rates, and rework underperforming assets.
Which tools and platforms do you support?
We work with ClickFunnels, WordPress, Shopify, Kajabi, Webflow, ConvertKit, ActiveCampaign, and more. We adapt to your tech stack.
What kind of results can I expect from a funnel?
While results depend on offer and traffic quality, most of our clients see improved lead quality, higher conversion rates, and better ROI from paid traffic.
Will I be able to edit and manage the funnel later?
Yes. We build everything with user-friendly tools and provide handoff training or ongoing support depending on your package.
Is ongoing optimization included in your funnel services?
Our core builds include basic testing. For ongoing A/B testing and scaling, we offer retainer-based Funnel Optimization services.
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