Turn Clicks into Contacts. Grow Your List with Value-Driven Assets.
Capture Attention. Offer Value. Earn Trust.
Types of Lead Magnets We Create
One Size Doesn’t Fit All
Every audience is different—and every stage of the funnel demands a different hook. We craft lead magnets that fit your strategy like a glove.
📄 Downloadables
eBooks, Guides, Templates, Checklists
Perfect for top-of-funnel education and authority-building.
These magnets provide instant value and position your brand as the expert. Ideal for attracting cold leads and warming them up with useful, branded content.
🤔 Interactive
Quizzes, Calculators, Assessments
High engagement, personalized results.
Interactive tools generate curiosity and self-discovery. Great for qualifying leads, segmenting audiences, and increasing opt-in rates through fun, dynamic experiences.
🎥 Experiential
Webinars, Free Trials, Product Demos
Engage and nurture mid-funnel leads through immersion.
Live or recorded, these magnets build trust and authority. They let leads experience your solution firsthand—turning interest into intent.
🔐 Gated Content
Reports, Exclusive Videos, Mini-Courses
Premium value in exchange for premium intent.
Perfect for B2B and bottom-of-funnel capture. These assets offer deep insights or advanced value, making them ideal for decision-stage prospects who are ready to engage further.
“We align each magnet with your customer journey—so they don’t just download… they convert.”
Built with Strategy, Not Just Design
Engineered for Conversion
A lead magnet without strategy is just a pretty PDF. Ours are built to pull prospects deeper into your funnel—by design.
What Every Lead Magnet Includes:
📌 Attention-Grabbing Title & Visual Hook
We lead with psychology-driven titles and sleek, branded covers.
Because first impressions matter—our titles are crafted to promise value and spark curiosity, while visuals establish instant credibility.
🔗 Integrated CTA Strategy
Each asset is connected to your funnel or CRM, so there’s always a next step.
We don’t stop at the download. CTAs are embedded with purpose—whether it’s to book a call, start a trial, or join a waitlist.
🎯 On-Brand Design & Copywriting
Looks that impress. Words that convert.
Our team blends high-end design with conversion copywriting, ensuring your lead magnet doesn’t just inform—it persuades, engages, and reflects your brand voice.
✉️ Optional Follow-Up Email Sequence
Extend the impact with a perfectly-timed nurture flow.
Want to warm up leads automatically? We craft a 3-5 email sequence that builds trust, delivers value, and naturally introduces your offer.
“Every lead magnet is backed by data, built to convert, and optimized for your unique audience and offer.”
Lead Magnet Deployment
Distribution That Drives Results.
A lead magnet is only as effective as its delivery. We don’t just design it—we deploy it with precision.
🚀 How We Put It to Work:
🖥️ Landing Pages + Thank-You Pages
Conversion-optimized from headline to footer.
We build sleek, fast-loading pages that speak directly to your audience’s pain points and lead them smoothly through the opt-in. Thank-you pages include next-step CTAs to keep momentum going.
🔄 Triggered Automations
Turn downloads into dialogue.
We set up automated workflows (via platforms like ConvertKit, ActiveCampaign, or HubSpot) to instantly send your welcome email, deliver the asset, and initiate a nurture sequence. It’s the beginning of the relationship—not the end.
📊 Tracking & Analytics
See what’s working. Scale what converts.
We install tracking pixels, set up Google Analytics events, and monitor heatmaps or engagement metrics. You’ll know who’s downloading, what they do next, and how to improve performance over time.
📣 Ad & Pop-Up Integration
Drive traffic from everywhere your audience hangs out.
We create assets for Meta Ads, Google Ads, or LinkedIn campaigns and build strategic pop-ups and embeds across your site to maximize lead capture from organic traffic too.
“Your lead magnet deserves more than a ‘Download’ button—it deserves a full-blown conversion system.”
Why Web Pivots?
Creative Meets Conversion Science
Unlike generic freebies, our lead magnets are born from audience research, copy psychology, and performance design.
We’ve helped coaches, ecommerce brands, SaaS startups, and agencies 5X their list growth.
Let’s create a lead magnet that doesn’t just collect emails—it builds revenue-ready relationships.
FAQs
What is a lead magnet, and how does it work?
A lead magnet is a free resource offered in exchange for contact details (usually an email). It provides value upfront and starts the relationship with potential customers.
What makes an effective lead magnet?
It should be specific, solve a real problem, instantly accessible, and aligned with your ideal customer’s needs or interests.
Can you help us design AND write the lead magnet?
Yes. Web Pivots provides end-to-end service—strategy, copywriting, design, and funnel integration.
Which lead magnet format is right for my business?
It depends on your audience and goals. eBooks work well for B2B, while quizzes or checklists might suit eCommerce or coaches. We help choose the best format for your funnel.
Will you also build the landing page?
Absolutely. Every lead magnet we deliver includes an optional, high-converting landing page and thank-you page setup.
How long does it take to create a lead magnet?
On average, 1–2 weeks depending on complexity and revisions. Fast-track options are available.
Can you integrate it with my email marketing tool?
Yes. We work with tools like Mailchimp, ConvertKit, ActiveCampaign, Klaviyo, HubSpot, and more.
Do you offer lead magnets for non-English-speaking audiences?
Yes. We can localize or write lead magnets in multiple languages to suit your target market.
How do I promote my lead magnet once it’s ready?
We can assist with promotional strategy via popups, paid ads, social media, and automated email funnels.
What’s the ROI of a well-done lead magnet?
A great lead magnet builds trust, grows your list, and increases conversions—turning cold traffic into nurtured, ready-to-buy leads.
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