Digital Marketing Analytics

Getting digital marketing analytics down to a T is essential to the success of any digital marketing campaign – understanding how to derive useful information from analytics data will allow you to make better informed strategic decisions. Moreover, campaigns need to be optimized constantly in order to achieve better results.

Agencies that provide digital marketing analytics services usually offer more than just that– which is a good sign that the agency will provide you with insights that will probably impact other areas of your marketing strategy and, therefore, business.

It is also important that the digital marketing analytics service provider leverages technology to a great degree – they might have their own proprietary systems that will act as a central point for your data. Alternatively, they will be proficient at using the data analytics tools that are already in the market, the most common one being Google Analytics.

The general flow when working with an agency that provides analytics services might look like this.

First, the agency would have a discussion with you and set goals. Then, they would sync up and onboard your digital channels to their digital analytics platform. This would usually take some time, as they’d need to consolidate all the existing data from your digital channels, solve any kinks that are currently occurring and sometimes, set up tracking codes for certain channels that don’t currently have them. Once this process is complete, they’d begin to set up and optimize digital channels, such as SEO and display ads among others.

After this, the agency will monitor the campaigns and use their expertise to optimize them, while regularly reporting the results to you and/or your team. A good agency would always provide actionable insights and be transparent about how they would be improving their results.