Building a stronger digital presence for a UK press release distribution company
Newsmakers UK is a UK-based press release distribution and media services company serving businesses looking to distribute news and gain media exposure.
The company approached Web Pivots with two connected objectives: modernize its website and increase its visibility in organic search for commercially valuable keywords related to press release distribution in the UK.
Web Pivots developed an integrated website redesign and SEO strategy focused on improving the user experience while building stronger organic search visibility.
The Challenge
The project required more than simply updating the visual appearance of the website.
Newsmakers UK needed a digital platform that could:
- Present its press release services more professionally
- Provide a better experience across desktop and mobile devices
- Improve website speed and usability
- Establish stronger technical SEO foundations
- Target high-value commercial search terms
- Increase qualified organic traffic
- Convert more website visitors into potential customers
The central opportunity was to connect website experience, search visibility, and conversion optimization into one strategy rather than treating website design and SEO as separate activities.
Project Objectives
Web Pivots established several primary objectives:
- Redesign the website with a more modern and professional user experience.
- Improve mobile responsiveness and overall usability.
- Strengthen technical SEO and on-page optimization.
- Build authority through strategic backlink acquisition.
- Develop content around relevant press release and media-service search terms.
- Increase organic visibility for commercially valuable UK searches.
- Improve the website’s ability to convert organic visitors into enquiries and customers.
Website Redesign
Web Pivots carried out a comprehensive redesign focused on creating a clearer path from search discovery to conversion.
The redesign addressed:
- Website structure and navigation
- User experience
- Mobile responsiveness
- Page presentation
- Service positioning
- Conversion pathways
- Website performance
The objective was not simply to make the website look newer. The new structure was designed to make the company’s services easier to understand and make it simpler for prospective customers to take the next step.
SEO Strategy
The website redesign was supported by a comprehensive SEO campaign covering multiple areas of organic search optimization.
Technical SEO
The technical foundation was reviewed and optimized to create a stronger environment for search-engine crawling, indexing, and ranking.
Key areas included:
- Technical website structure
- Crawlability
- On-page SEO foundations
- Page optimization
- Mobile usability
- Website performance
On-Page SEO
Web Pivots optimized the website around relevant commercial search intent, with particular attention to terms associated with press release distribution in the UK.
The strategy focused on aligning:
Search intent → page relevance → content → user experience → conversion
rather than targeting keywords independently of the actual services being offered.
Content Strategy
Content was developed and optimized around relevant industry topics and search opportunities.
The objective was to establish stronger topical relevance around press releases, media distribution, and related services while creating useful entry points for potential customers searching organically.
Link Building
A backlink-building campaign was implemented to strengthen the website’s authority and support its target keyword rankings.
The link-building strategy complemented the technical, on-page, and content work rather than operating as an isolated campaign.
Target Keyword
One of the key strategic targets was:
“press release UK”
This was particularly valuable because it closely matched the company’s service offering and the commercial intent of prospective customers searching for press release distribution services in the United Kingdom.
Results
The combined website redesign and SEO campaign produced measurable improvements.
Organic Search
The website achieved a top ranking for “press release UK” within months of the campaign.
Organic Traffic
Organic traffic increased by 175% compared with pre-project levels.
Conversion Rate
Following the website redesign, the website’s conversion rate improved by 2.3×.
This demonstrated the importance of addressing both sides of the acquisition funnel: bringing more relevant visitors to the website and improving the experience those visitors encountered once they arrived.
The Outcome
The project transformed Newsmakers UK’s website from a primarily informational presence into a stronger digital acquisition platform.
By combining:
Website Redesign + Technical SEO + On-Page SEO + Content Marketing + Link Building
Web Pivots helped Newsmakers UK improve its search visibility, attract more organic traffic, and create a more effective conversion experience.
The project demonstrates how SEO performance and website UX can work together: increasing visibility brings more potential customers to the website, while a stronger website helps turn that visibility into business opportunities.
Services Delivered
Web Design
Website redesign, UX improvements, responsive design, and conversion-focused structure.
Search Engine Optimization
Technical SEO, on-page optimization, keyword targeting, and organic search growth.
Content Marketing
Content strategy and optimization around relevant press release and media-service topics.
Link Building
Authority-building activities supporting the website’s organic search performance.
Key Results
+175%
Organic traffic growth
2.3×
Conversion-rate improvement
Top ranking
For “press release UK”
3-month project
May 2025 – July 2025
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