Client: Haba Naija
Industry: Lifestyle, News, Entertainment & Community
Location: Nigeria
Project: April 2025 – July 2025
Services:
Search Engine Optimization · Web Design · UX/UI Design · Content Writing · Link Building
Project Overview
Habanaija is a Nigerian lifestyle and community platform covering news, entertainment, lifestyle content, and classifieds.
Web Pivots redesigned the platform to create a faster, more engaging user experience while implementing a comprehensive SEO and content-growth strategy designed to increase organic visibility and strengthen engagement across competitive niche topics.
The project combined website redesign, UX/UI improvements, technical SEO, content optimization, internal linking, link building, and classified-system integration.
Results
- +210% increase in organic search traffic within 6 months
- 3× increase in community engagement and classified ad posting
- 35% reduction in bounce rate
- Achieved Page 1 rankings for multiple niche keywords
- Expanded the website’s functionality with an integrated classifieds system
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